What are the GREAT beer brands that are using Social media well? In your opinion, what breweries use social media the best? Can you give me a list of the best beer brands on Twitter? What breweries “get” social media?
I have been asked various versions of those questions more times than I can say. And naturally, I have my opinions and thoughts on which breweries I think use social media well, as well as opinions about who does it wrong.
But, I am social media geek and a snob, so I am curious to see what everyone else thinks. This is why I have decided to launch the “Top Ten Social Media Breweries” Awards.
The nomination round is the first step. I have developed a list of questions on Survey Monkey with multiple choice answers and some essay style responses to capture what it actually means for a brewery to be “good” at social media.
The last part of the survey calls for the nomination of the top ten social media breweries. The call for nominations will be open EXACTLY one week from tomorrow. The call for nominations will end on MONDAY MARCH 21st. After nominations have been made, I will create a final list of the Top 20 breweries on social media. And then a final vote will be placed. The voting will be open for EXACTLY one week. And the top ten social media breweries will be announced soon after.
My goal is to get as much feedback from as many people possible, to make the results really legitimate. The more people that get involved, the better the results will be. So please pass along the link! And may the best brewery win!!!
As far as social networking for beer, I currently use untappd.com. This allows me to keep tract of the beer that I drink. Untappd.com can link to facebook, twitter, and foursquare.
One thing that doesn’t seem to get talked about much, is the fact that a beer being on Twitter, is a direct violation of the Brewers Institute advertising guidelines. With no ability to check age, all of these breweries are going to be in the line of fire when the FTC comes knocking this year, looking to make some examples out of alcohol brands who aren’t following the rules. Even Michelob (one of the only big brewers out there on Twitter), bowed out last week. Which other smaller breweries should take note of.
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