From a marketing stand point Molson Coors saw this as an opportunity to tap into a market they didn’t have a big stakehold in. It may fail, but they can afford to take that risk now can’t they.

By saying that Molson Coors is implying that women have an inferior palate do to their marketing stratagy is like saying cereal companies are intentionally trying to rot out our kids teeth by using bottom shelf product placement for their sugary flashy cereals that kids are generally attracted to. It’s a long shot.

On the pink issue..some women like pink and some women like blue…Who really cares about that! It’s not a big issue. As a woman, and as craft beer drinker myself I think the bigger issue is lack education to target markets (like women) about craft beers and how to navigate through their complexities. We accomplish that and we might have a larger group of female craft beer drinkers reflected in their marketing campaigns.

So rant away. Childish antics and being a drama queen won’t get you anywhere.

And then you say, “And to add insult to injury. The rose flavor is fucking pink. I fucking hate pink. And when I saw the label with the pink hops, I threw up in my mouth. Twice.” Yet, as also mentioned above, the label of your very own Saison de Wench is pink. Oh, irony how I love thee. If anyone cares to see her pink label, it can be seen here: http://beernews.org/2011/07/bison-saison-de-wench-up-next-in-beer-of-the-month-series/

Lastly, being a supertaster can be a curse just as much as it can be a blessing. It’s not always a good thing. “And conversely, if they are, in fact, more sensitive to smell and taste, they would be more capable of detecting off-flavors and flaws in beer, which means they have a higher chance of being turned off from beers (like adjunct lagers) that are characteristically flawed. Right?” .. and conversely, if women are more sensitive to smell and taste, they could be turned off by the aggressiveness of big, over the top flavored and hop forward beers, that a normal taster might deem as delicious and perfectly balanced.

Let the product speak for itself. If it’s a terrible product with terrible marketing, the beer will sink on its own.

We’ve seen you hop on your soapbox time and time again and making terrible arguments each time, as you are repeatedly “slapped in the face” and everything is just “downright offensive”. The girl who was with me at the time of me reading your post outright said “this post is probably more damaging to the women’s movement more than it is helpful.”

So, chill.

And my favourite, the pitch!

“Australian women drink over 44 million cases of beer a year but there wasn’t one beer made especially for them. Lower in carbohydrates, a smaller 275mL bottle, light and fresh tasting with a hint of citrus – Hummingbird Blonde Lager by Cruiser is something for the girls to enjoy.”

So, we’ve learnt that idiocy, when it pertains to marketing beer, is not exclusive to one country.