Behind the Twitter Avatar: @oskarblues 1


Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @oskarblues

Chad Melis

Brewery: Oskar Blues
Location: Longmont, CO

What is your “official” position with Oskar Blues?

Marketing Director

What is your favorite beer from Oskar Blues?

G’Knight Imperial Red

What is your favorite beer and food pairing?

Ten FIDY Imperial Stout with Coffee Heath Bar Crunch Ice Cream….told you I was easy.

If you were a style of beer, what would you be and why?

I’m sticking with that G’Knight Imperial Red with this one.  G’Knight is named in tribute to an important person in the Colorado craft beer scene that was a major influence on Oskar Blues Brewery.  Creating that tribute and celebrating that spirit is something that is important to me.  The beer itself is dry hopped with Amarillo hops so it has that organic and pungent fresh nose, followed by the strong malt backbone of the Red & has a surprisingly sweet finish for a beer of its size (8.7 abv).  I’d like to think I have strong roots and am complex enough to surprise people.

And last but not least, what does craft beer mean to you?


And in case you didn’t know, the very handsome and ever talented Chad Melis also made the list of the 20 Most Eligible Bachelors of Craft Beer in 2011. But sorry ladies, although he is not married, sources say he is taken. We will just be forced to stalk him via Twitter.

About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of & as well as a regular contributor to

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