Comments on: Deviation from the Norm: Why Beer Mixology Has a Place in the Industry http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/ Drinking through the world, one beer at a time. Fri, 06 Mar 2015 13:41:16 +0000 hourly 1 http://wordpress.org/?v=4.0.11 By: MIchael Smarte http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-14923 Thu, 04 Apr 2013 11:01:12 +0000 http://drinkwiththewench.com/?p=7757#comment-14923 ‘Without innovative leaders and trailblazers, the craft beer industry, as we know it, would cease to exist. If Ken Grossman didn’t push the boundaries of the pale ale recipe by using new locally grown, high alpha-acid, resiny and citrus hops — we wouldn’t have any of the American-style hoppy beers that we know and love today. If Vinnie Cilurzo, Stone Brewing Co. and other San Diego brewers didn’t push the boundaries on the IPA recipe, we wouldn’t have Double and Imperial IPAs.’

There was really nothing new in what brewers like Ken Grossman did back in the 70s/80s – after all when German immigrants came to the US in the 19th century they made German style lagers with local ingredients, which were of such a poor quality that they had to innovate and use corn or rice to level off the protein of 6 row barley, they also used American hops like Cluster (as did many English breweries as they were higher in alpha acids than EKG and Fuggles and thus better for bittering). The so-called ‘Classic American Pilsner’ blazed that particular trail long before the craft beer industry was even dreamed of. Just because many craft beer drinkers don’t like such lagers is no reason to airbrush them out of America’s innovative brewing history.

‘Barrel-aging, blending beers, experimenting with wild yeast, turning pale styles dark, brewing with unconventional ingredients, brewing collaboration beers — all examples of innovation in the craft beer industry.’

And all nothing new. The Belgians have been doing all manner of ‘innovative’ stuff with their beer for centuries.

‘Conservatives, purists and outsiders might be skeptical of these so called “bastardization” techniques.;

So basically you are saying that if a person doesn’t see the point of the weird and the ‘wonderful’ (and quite often woeful) then they are outside your little clique? Perhaps the followers of craft beer should start referring to themselves as cultists?

After all, who in their right mind would purposefully infect beer with bacteria and wild yeast?

The Belgians.

Who would purposefully oxidize beers in barrels?

The British, Belgians and every other brewing nation that used wooden vessels before metal became viable.

Why would anyone step outside the boundaries of the Reinheitsgebot and brew beers with crazy adjunct ingredients such as herbs, spices, and fruits?

Pretty much any nation that isn’t Bavaria, and then Germany, as Reinheitsgebot never applied to them and so they just brewed what they had always brewed. Oh and let’s not forget the German brewers working in 19th Century America who happily ditched Reinheitsgebot’s ‘malt-only mania’ when the malt being used wasn’t up to scratch.

And why on earth would anyone want to “share the wealth” by collaborating with competitors?’

You make the craft beer industry sound like some chummy drinking club when the truth is that it is a business just like any other and there have been plenty of examples of breweries bringing in the lawyers to defend trademarks and the like.

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By: zeus http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-10040 Sun, 25 Mar 2012 04:59:51 +0000 http://drinkwiththewench.com/?p=7757#comment-10040 at the end of the day i don’t really care what people do with beer that is produced, so long as they pay for it. but really, let’s not compare some of the greatest brewers of a few generations to people mixing hard alcohol and craft beer together. if you really can’t get behind my argument then you are a straight up idiot.

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By: zeus http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-10039 Sun, 25 Mar 2012 04:52:06 +0000 http://drinkwiththewench.com/?p=7757#comment-10039 i get that, @wenchie aka white knight.. however, to compare ken grossman to someone who takes some beer and some form of hard alcohol and a few other ingredients is an insult to ken grossman. ken grossman is a genius, the guy knows alot. let’s not compare the whim of some bartender’s creativity to a genius like ken grossman. totally wrong.

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By: The Futility of Either/Or Thinking | Blogging at World of Beer http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-10035 Fri, 23 Mar 2012 19:15:14 +0000 http://drinkwiththewench.com/?p=7757#comment-10035 […] a-wagging this week with a rant against both beer cocktails and collaboration beers. He received a quick rebuttal from the Wench – or rather a Facebook-driven revival of an older post in defense of beer cocktails – as well […]

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By: Wenchie http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-10034 Fri, 23 Mar 2012 17:04:56 +0000 http://drinkwiththewench.com/?p=7757#comment-10034 @Zeus

I’m a brewer and I don’t agree. Neither does my brewmaster, or several other brewers that have asked me to develop recipes with their beers. Some brewers might not like it, which is fine, they are entitled to their opinions, just like you and I.

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By: zeus http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-10032 Fri, 23 Mar 2012 04:27:14 +0000 http://drinkwiththewench.com/?p=7757#comment-10032 beer cocktails are annoying. trying to compare the art and science of brewing beer to making a cocktail is a fucking insult to brewers.

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By: Recent BABB Blog Posts February 2, 2012 | Bay Area Beer Bloggers http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-9867 Thu, 02 Feb 2012 17:11:44 +0000 http://drinkwiththewench.com/?p=7757#comment-9867 […] Drink With The Wench: Deviation from the Norm: Why Beer Mixology Has a Place in the Industry […]

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By: Pat Strader (@patstrader) http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-9818 Wed, 25 Jan 2012 03:15:16 +0000 http://drinkwiththewench.com/?p=7757#comment-9818 This is a key aspect, “A new and innovative way to introduce craft beer to a new segment of the alcohol consuming population.”

While many breweries have reached max capacity, the potential market for craft beer is vast. By introducing more people to the concept, more breweries and pubs stand to benefit, and as a whole, the industry will continue to rise.

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By: @patstrader http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-9815 Tue, 24 Jan 2012 04:49:39 +0000 http://drinkwiththewench.com/?p=7757#comment-9815 As a marketer, this point is understated, ” A new and innovative way to introduce craft beer to a new segment of the alcohol consuming population.”

Another opportunity to educate.

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By: @patsreader http://drinkwiththewench.com/2012/01/deviance-from-the-norm-why-beer-mixology-has-a-place-in-the-industry/comment-page-1/#comment-9814 Tue, 24 Jan 2012 04:42:43 +0000 http://drinkwiththewench.com/?p=7757#comment-9814 As a marketer, this point is understated, ” A new and innovative way to introduce craft beer to a new segment of the alcohol consuming population.”

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