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The Beer Wench and Whole Foods Market® Present “Save the Planet, Drink Organic” Virtual Beer Tasting

Written by The Beer Wench. Posted in EVENTS, LATEST, NEWS

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Published on April 05, 2012 with No Comments

In honor of Earth Month, Whole Foods Market (@WholeFoods) and The Beer Wench (@TheBeerWench) are encouraging friends and fans to toast to organic beers with their Apr. 10 “Save the Planet, Drink Organic” Twitter Tasting.

The organic beer-themed tasting takes place on Twitter from 8-9 p.m. ET on Tuesday, Apr. 10. The tasting, featuring four organic beers from some of the world’s most respected and innovative brewers, includes:

  • 8 p.m. ET: Dupont — Avril (led by @belgianexpert): The brewer’s favorite beer. Light in alcohol, full in flavor. 3.5 percent alcohol by volume (ABV).
  • 8:15 p.m. ET: Samuel Smith — Strawberry Ale (led by @merchantduvin): Smooth malt and aromatic strawberry flavors merge together in an elegant fashion with fresh, ripe strawberries. 5.1 percent ABV.
  • 8:30 p.m. ET: Bison Brewing — Honey Basil Ale (led by @bisonbrew): Creatively infused with fresh, organic whole leaf basil and organic clover honey. Crisp and herbaceous with a hint of sweetness. 6 percent ABV.
  • 8:45 p.m. ET: Hopworks – Rise Up Red (led by @HopworksBeer): Mahogany smooth with mild caramel sweetness, balanced by local Cascade and Centennial hops for a crisp finish. 5.8 percent ABV.
  • 9 p.m. ET: After party (free for all!)

Every fifteen minutes, the focus will shift to a different featured beer as brew masters take questions from Twitter fans and share stories about the beers and the breweries. To follow the conversation, use the hashtag #WFMBeer. At least one, if not all, of the beers listed above should be available at most Whole Foods Market stores that sell beer.

Participation is limited to those 21 years or older (duh!).

Twitter Beer Tasting FAQs

What is a Twitter beer tasting?

A Twitter beer tasting is a virtual event where people simultaneously taste beers together, and share their tasting notes in 140 character or less messages on Twitter.

What do I need to do to participate?

At the bare minimum, all you need to participate is a Twitter account and a beer in hand! For each #WFMBeer Twitter tasting, a particular theme is selected by Whole Foods and The Beer Wench. Participation in the Twitter tasting is enhanced when you follow the theme.

How do I follow the conversation?

All people participating in the Twitter beer tasting are encouraged to use the hashtag #WFMBeer in all of their tweets. If you have Tweetdeck or Hootsuite, we recommend that you create and dedicate an entire column to the hashtag, so you can follow the conversation as it happens!

What if I can’t find any of the beers on the “official” list?

You can still participate! Just find a beer or two that fits into the theme and join in. The theme this time around is organic beer — if you can’t find one of the delicious organic beers listed above, just look for the USDA organic logo on the beer shelf in a Whole Foods Market near you!

What if I have questions about the beers that I’m tasting?

You are in luck! Representatives from each of the breweries selected will be on Twitter during the entire event to lead the tasting and answer your questions. All of the representatives are listed next to the beers in the schedule above.

Is it okay to join the conversation late?

Of course! Better late than never!!!

Have more questions? Send me a tweet @TheBeerWench, or leave a message in the comment section below!!!


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