I’m not sure how you measure the education of non-craft-beer-geeks. But, I would say it is our #IPADay responsibility as Craft-Beer-Advocates to verbally engage friends and co-workers.

I greeted everyone at work with the wish “Happy IPA Day”. That gave me an opening to talk a little bit about IPA’s and craft beers in general. I don’t know how much “education” I provided, but a few at least told me they would try some of the beers I talked to them about.

Do you have any statistics on how many non-craft beer drinkers were educated about craft beer, other than from social media sites? For example, how many #IPADay events were held at bars, breweries, and/or homes around the world. I’m sure Untappd will probably be able to provide some of this data, but I didn’t know if you had any insight on the events that were listed on craftbeer.com.

As I understand it, roughly 95% of beer drinkers do not drink craft beer, which doesn’t even capture the people who don’t drink beer. Since you focused mainly on Twitter statistics, I will do the same. According to Pew Research Center study, only 14% of online Americans between the age of 30 and 49 (I’d say that’s the target audience of craft beer) are on Twitter. So, say I’m a Bud drinker and I’m one of the 86% of people that aren’t on Twitter; how did this “universal celebration of craft beer” educate me about craft beer?

As a fellow craft beer advocate, I think that only displaying stats from social media sites sends the wrong message to non-craft beer drinkers. It look like #IPADay is all about trends and getting an Untappd badge, or 2 if you checked in at a Flying Saucer location, and not about truly educating people about craft beer. Also, isn’t there already a craft beer week hosted by the Brewer’s Association, and city specific craft beer weeks. How does #IPADay differentiate itself from those events?

I look forward to your response.

Cheers!
Danny Armstrong

It was a fun day, Wench. When you first announced this thing for last year, I didn’t quite “get it”, I still probably don’t quite, but it really sucked me in to see what everyone was saying. Really cool.