Behind the Twitter Avatar: @ZauberBrewing 4


DRINK WITH THE WENCH PRESENTS:
Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft beer brands? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @ZauberBrewing

Cheryl Harrison

Zauber Brewing

Brewery: Zauber Brewing
Location: Columbus, OH (I-O)
Personal Twitter Handle: @CherylHarrison

What is your “official” position with Zauber??
Community Manager

What is your favorite beer from Zauber?
Buxom Blonde. Zauber’s Brewmaster Geoff Towne describes the beer on our website as “A buxom blonde named Abby, healthy, attractive, vigiours, zaftig, full figured, curvaceous, ample bodied…”

… she tastes as sexy as she sounds.

What is your favorite beer and food pairing?
I LOVE cheese, and I think blue cheese paired with an extra hoppy American IPA (or Zauber’s Belgian IPA Berzerker) is the perfect assault on your tastebuds.

If you were a style of beer, what would you be and why?
Hmm. I mean that buxom blonde description fits me pretty well ;-) haha. Well, minus the blonde part.

And last but not least, what does craft beer mean to you?
Craft beer for me started as a way to try new things and meet new people (and maybe also get drunk.) It evolved into a passion to support the local businesses who brew and to appreciate the artisan brewers all around the world (and maybe also get drunk.) With Zauber I get to do both: help grow a new local business (Zauber just tapped early this year!) and bring attention and appreciation, to great beer.

Brains and beauty, in addition to being a social media and PR wiz, Cheryl runs Drink Up Columbus — one of the most popular alcohol-themed blogs in the city of Columbus. And a little known fact? Cheryl and I actually worked together for the same communications and marketing firm in Columbus, OH! Something must be in the water there….


About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.


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