A little known fact about me is that I love snakes. I also love spiders, but that is another story for another time.

My odd preoccupation for the elongate, legless, carnivorous reptiles of the suborder Serpentes was a direct result of my love and admiration for Cleopatra. Among many things, Cleopatra was the last pharaoh of Egypt. Cleopatra loved serpents and often adorned herself in snake-themed jewelry. Her death, although greatly debated, is rumored have resulted from a self-inflicted snake bite.

This is a good year for snake lovers, as it is the Year of the Snake in Chinese Zodiac Calendar.

Celebrating the Year of the Snake, Flying Dog has created one of the most created craft beer-themed video that I’ve seen to date. Released at the Can Festival during the Craft Brewers Conference, this video is a mini-advertisement for Flying Dog’s newest offering–Snake Dog IPA. The video is artistic and edgy, something we’ve come to expect from the art-obsessed brewery. The video’s message is also extremely powerful.

Through fear, man has come to know the serpent. It is crafty. It has conviction. But it is fear, my friends, not the snake that holds us back. 

But enough yammering on from me, check it out for yourself!

I don’t know about anyone else, but that video just made me really thirsty for some Snake Dog IPA.