DRINK WITH THE WENCH PRESENTS:

The Beer Blogger Interview Series

Curious what goes on in the minds of your favorite beer bloggers? Well, The Beer Wench is and she has embarked upon a mission to interview as many beer bloggers that she can — from all over the world. Are you a beer blogger? Do you want to share your story? Send me an email!

Every once in awhile, I get particularly excited about a blogger interview. This is not because I have blogger bias (how can a mother pick a favorite child?). It is usually a result of a personal attachment to the person being interviewed. In this case, my featured beer blogger is my internet sister. Not only does she own the most kick-ass beer store in the world, she is also an amazing person who has given me so much support along my journey (oh, and she is also UNCOMFORTABLY ENERGETIC). Cheers!

INTRODUCING: JULIE RADCLIFFE ATALLAH

AUTHOR OF: BRUISIN’ ALES BEER BLOG

Beer Blogger Interview

Full name: Julie Radcliffe Atallah
Internet nickname: Who gave me a nickname? Do I need one?
Twitter handle: @bruisinales
Name of blog: Bruisin’ Ales Beer Blog
Current location: Asheville, North Carolina

Background “Snapshot”

1.        Where did you grow up?

Topton, PA. Cows and corn, not enough beer.

2.       What sports if any did you play growing up, through college and beyond?

Volleyball. I wasn’t big into sports, but big into theater and dance.

3.       How old were you when you had your first beer?

13. Don’t tell my mother.

4.       If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

It was a warm Miller High Life that a bunch of us in teenage wasteland commandeered at a picnic with our parents looking the other way. It was terrible. I drank it anyway. Then I threw up.

5.        Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

Muhlenberg College, Allentown, Pennsylvania ’94. Double major: BA Communications Theory/Theater & Performing Arts Program. Had a full course-load, took a semester abroad for theater in London, where I discovered cask ale at the age of 19. If I wasn’t studying, I was in rehearsal. I also played rehearsal and pit piano for many productions and taught at a children’s theater workshop for five years. I’m still a drama queen.

Oddly, Muhlenberg is the same alma mater of some dude from a little brewery called Dogfish Head. I think his name is Sam something-or-other. Not sure, though. He’s pretty low-profile.

Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1.        What was your first craft beer epiphany? Recall as many details about it as you can:

I was 22 with my not-yet-husband, Jason, and we were visiting the newly opened Belgian beer bar in the basement of the Bethlehem Breworks in Bethlehem, PA. I had a De Dolle Bos Keun, the passover beer. I had never had a Belgian beer before. It was the best beer I ever had to date. There is not much more to say. I was speechless. My love for beer actually came through Belgium. It’s a journey continuing to this day.

2.       Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

Literally, the day after having De Dolle, we hit-up Shangy’s in Emmaus, PA in search of this beer, having no clue the sheer number of Belgian ales available. At the time, Shangy’s was the largest beer distributor in the Northeast. We met the family that first day with infinite, curious questions, and Mr. Shangy became a beer mentor to us. At the time, La Binchoise Noel had just won the World Beer Cup. He mentioned it was his favorite beer, calling it the “best beer in the world.” We bought a case. I never looked back. I was just out of college, broke, but still managed to get friends to pitch-in for the case of expensive Belgian beer.

The nearby beer bars of Philadelphia opened up a whole new world of craft beer from local breweries like Weyerbacher and Victory. I’m forever indebted to my time sipping on Belgians and American craft in that city. I nearly always miss Philadelphia.

Beer Blog Background

1.        How long have you been writing your beer blog?

Almost four years. Almost.

2.       What inspired you to start writing your blog?

Mostly the business, mixed in with a little bit of angst and writers envy.

3.       What are you personal goals for your blog? What do you hope to achieve with it?

It serves mostly as an information platform for our customers, outlining local, state, and regional beer happenings; updates on our products; and sometimes a little rant about something I read in the press. It doesn’t serve as a review site and as a shop owner, I try especially hard to avoid that, even if I just drank an other-worldly brew. I hope it facilitates conversation for when people come into the store, where I am, of course, happy to give my opinions in person.

4.        What is one of the coolest things that happened to you as a result of being a beer blogger?

Prizes! Sometimes I’ll reference a brewery or beer that is not available to us in North Carolina. Many times a beer traveler will show up with that beer because they  read the blog post. I’m forever amazed at the passion of craft beer people. We want to share and get horribly upset when someone else hasn’t had a beer we loved. The spirit of giving is alive. I really, really love that.

5.       What are you top 3 favorite beer blogs/beer websites?

They’ve changed over the years. I used to be a religious reader of Don Russell’s Joe SixPack because of the ties to Philadelphia. I’ve always been a fan of Brookston Beer Blog, as it started around the time we opened Bruisin’ Ales & was familiar with Jay from Celebrator. Beernews.org is now an indispensable source of beery things. Truthfully, I don’t get a lot of time for reading, but series like this are always a good draw. So, thanks Wenchie for shining a light on others doing god’s work. God’s work is always anything to do with beer. Don’t print that.

Beer Talk

1.        What are your top 3 favorite beer styles?

I hate this question and I’ll tell you why: It’s like asking a parent to pick a favorite child. They want to, but can’t if they have any ounce of conscience. I honestly do not have a favorite beer style or styles. I love all of it. I’m serious.

2.       What is your favorite beer and food pairing?

I don’t have much of a sweet tooth except when I’m enjoying beer. (And I probably get enough sugar on my own from the beer.) So, usually it’s something sweet that is either a contrast or complement to my beer. I’m a sucker for artisan truffles from our local French Broad Chocolate Lounge and can easily disperse them from IPA’s to barleywines.

One of my favorite pairings of recent memory was a  beer dinner where we matched Terrapin “The Dark Side” (Belgian-style stout) with Zambra’s (Chef Adam Bannasch) date-stuffed beignets with espresso ganache, honey creme fraiche and rose petals. All the coffee notes of the beer were drawn out by the espresso while the dark fruit and honey added a sweetness to accompany the Belgian yeast. Working with chefs on beer dinners is one my favorite things on the job. What’s better than food and beer?

The Personal Side

1.        What is your current day job?

I own this little beer store called Bruisin’ Ales. It’s more of a day AND night job.

Bruisin’ Ales was the first beer-only retailer in the Southeast. There are many great beers stores, but few of them feature just beer. We both tired of corporate work and wanted to be closer to family, so after visiting Asheville many times over many years and seeing the growth of breweries and their impact on the local culture, we decided to open a beer store here in the beautiful mountains of Western North Carolina. It’s truly a labor of love. We have 800+ different beers from around the world (and the corner) at any given time.

Early last year we started shipping nationwide. While it’s not a fully integrated online store (because we’re only two people and two much to manage with retail), we ship to most states across the country, where legal. For a lot of our local breweries, we act as a distribution method for Asheville beer to get out of the regional area. I get warm fuzzies from shipping local beer to Oregon, California, Texas and Maine.

2.       If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

I would go back to grad school, if money, time and location allowed. I had actually planned to be a college professor and desperately wanted to go to The Annenberg School at UPenn after undergrad to study Communications Theory. Life had different plans for me. Now I own a beer store and teach people in different ways. Now I’m a beerlanthropist. (Beer•lan•thro•py® is the registered trademark of Bruisin’ Ales, by the way.)

3.       Are you married? Children?

I’m married to Jason Atallah, my partner in life and business. We’ll be married ten years in November 2010 and have known each other for almost twenty. Our beloved, Bear, a 5-yr-old Black Labrador/Chow  mix is our baby.

4.       Outside of beer and writing, what are some of your other hobbies?

Travel. Get me somewhere different and cool and I can breathe again. Travel picks me up, switches my perspective and gets me excited about something outside my little life. I truly believe that understanding the world makes you a better person. You have to meet people, though, or it didn’t happen.

Cooking. I love to cook. Jason likes to cook. Sadly, many meals are on take-out these days, but luckily we have tons of local options. But when you get me in the kitchen, look out. Before the business, we used to entertain friends at least once a week, because what is food without sharing? I will take on anything except chicken. Not a fan of chicken.

Yoga. I don’t have the energy for hardcore workouts anymore, so yoga and meditation keep me strong and relaxed. Though I’m guilty of not doing it enough, it is a part of me. Before we opened Bruisin’ Ales, I was enrolled in RYT (registered yoga teacher) training, until the instructor said that to truly embrace the training she asked that everyone abstain from anything that poisons the body. Beer was one of those things. I decided I did not want to teach yoga anymore.

Off The Beaten Path

1.        If you were a style of beer, what style would be an why?

I would be a Wild Ale, surely. I’m spontaneous and sometimes uncontrollable), but I thrive under certain conditions. After all, life is a experiment and sometimes things go wrong. If I hit a sour note, I will open up to everything around me and try again. Usually things turn out just fine. I like to micro-manage and work best in small groups. Sometimes I take a long time to make a decision. But even if my style doesn’t match everyone’s taste, I’m unabashed about trying new things and taking risks.

2.       If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

Lemongrass wheat beer— light and refreshing with just enough tartness. I might throw in a little ginger for your spicy, dry humor.

3.        If you could be a superhero, what would you want your superpowers to be?

I want to fly. Or be invisible. I want to fly invisibly.

4.       What is one of the craziest things you have ever done and lived to tell the story?

When in Rome (literally), I had a sick friend who wanted to stay in instead of accompanying our group to the Vatican. We left the hotel early in the morning, carefully locking the door behind us in small family-owned inn. We spent a full day touring all the museums and sites, including a walk back through the city at nighttime and a great meal in Piazza Rotunda. In an age before cell phones, we returned to the hotel after 10 p.m.—being gone over 14 hours—to no innkeeper and a frantic friend who was locked in the room all day. We had only been issued two keys, both of which we took, but the door was keyed inside and out. She had had no water, food, nor use of a bathroom the entire day. I thought she was going to kill me. She thought I was trying to kill her. It still gives me a good laugh, but it was definitely not cool at the time.

5.       What are your thoughts on bacon?

Funny you should ask, because I think about bacon all the time.

Although I have toured my fair share of breweries all over the country, until recently I had never actually observed the entire brewing process — from start to finish — in a production facility.

This past week Christian Kazakoff, good friend and Brewmaster at Iron Springs Pub & Brewery, invited me to shadow him as an “Assistant Brewer” for the day.

For those of you who are not familiar with Iron Springs, it is a privately owned and operated pub and brewery located in Fairfax, California. The owners are dedicated to crafting everything from its food to its beer from scratch, using the highest quality of ingredients, as locally sourced as possible. Iron Springs has been certified as an official Green Certified Business by the Marin County Community Development Agency.

Christian Kazakoff has been the Head Brewer of Iron Springs since late July 2008. I had the honor of meeting him just shortly after moving to Berkeley, CA. He has become a good friend and tremendous resource to me since. So when Christian invited me to come brew with him, I could not resist jumping on the opportunity.

By the time I got to the brewpub, Christian had already started mashing in. The beer of the day? A classic Kolsch. For those of you unfamiliar with the style, Kolsch is a German style of beer typically brewed with 100% Pilsner malt or pale 2-row barley, German noble hops, Kolsch yeast and fermented at cooler temperatures that most ales.

Shortly after I arrived, it was time to start the sparge.

While waiting for the sparge to complete, I asked Christian about his brewing background — Where, when and why did he decide to become a brewer?

After serving 4 years on an Airforce Carrier in the U.S. NAVY, Christian decided to “get his hands dirty” in the restaurant industry. He enrolled in the culinary program at the City of San Francisco and started his career as a line-cook in various Bay Area restaurants. As fate would have it, Christian landed at Triple Rock Brewery & Alehouse, where he got his first taste for brewing.

But the story was not one of love at first sight. Christian admits that, at first, he did not drink Triple Rock’s beer. Instead, he opted for the ciders. His first real beer epiphany occurred during a visit to England, where he had his first taste of cask beer — what Christian refers to as “real ales.” Being spoiled by this real ale experience, it was hard for Christian to adapt his palate to the “American West Coast” styles of beer.

(I stole this photo of Christian at Triple Rock from Jay Brooks of Brookston Bulletin)

Everything changed (for the better) when Shaun O’ Sullivan, who was a Triple Rock brewer at the time, convinced Christian to start homebrewing. Eventually, Christian started volunteering to help out in the Brewery. The “lightbulb” officially went off during a trip with Shaun O to Portland in the summer of 1996 for the Oregon Brewers Festival, where Christian realized his calling.

According to Christian, Shaun O had a significant impact on his decision to become a brewer.

Shaun O ultimately left Triple Rock to assist with brewing operations at the (unfortunately “late”) Twenty Tank Brewery in SF. (Shaun went to open his own brewer, 21st Amendment in San Francisco, after Twenty Tank). After Shaun left Triple Rock, Christian jumped on the opportunity to become the new Assistant Brewer. He eventually became the Head Brewer in 1999. And in that same year, Christian completed a five week intensive brewing and engineering course at the American Brewers Guild.

Back to the brewing …

Once the sparge was finished, it was time to start the boil and the first hop addition. Iron Springs operates a 10 barrel brewing system, which is pretty standard for a brewpub of its size.

Once we got the boil going, it was time to clean out the mash ton. Christian made the comment that brewing is 90% cleaning, 10% brewing and 100% cleaning — which I found to be entertaining. In a small operation, cleaning is the majority of the work load. This is because it is almost entirely manual. And so, while I lazily watched, Christian scooped the spent grain from the mash ton into huge plastic barrels.

Iron Springs, like most breweries, donates its spent grain to a local farmer to use as feed for its animals. The neat part about their farmer is that he comes an picks up the grain from EACH batch of beer brewed. I had the honor of meeting the farmer that day.

After taking the grain to the truck, I helped Christian spray out the mash ton. He ended up getting inside to clean it more thoroughly while, yet again, my lazy butt watched from the sidelines. While Christian was cleaning, I proceeded to ask him more questions about his interests and hobbies.

Like me, Christian is also a wine geek and uber foodie. We discussed out favorite wine varietals, favorite wineries and various experiences with wine. I was extremely envious to learn that Christian once had the opportunity to try a Chateau La Tour from the late 1960′s. I anticipate the day when I will be able to even touch a bottle of La Tour, let alone drink one that is decades old.

After cleaning out the mash ton, it was time to inoculate the fermenter with the Kolsh yeast. I was very excited and impressed to learn that Christian uses traditional Kolsch yeast in his recipes. It may be the reason why he produces the BEST American Kolsch that I have ever tasted.

Speaking of tasting beers, it was around this time that we both got a bit “thirsty.” Still having some time left on the boil, we threw in the second hop addition and took a break to taste through some of his beers.

Here are my highlights:

• Kent Lake Kolsch: Brewed with all German ingredients.  Light, crisp and clean — slightly characteristic of a lager. Hops: Tettnang, Hallertau Abv: 4.5%  O.G.: 1.050
  Grain Bill: German Pilsner, German Wheat, Vienna, Munich, Acidulated (its tangy and tart notes are attributed to the slight addition of acidulated malt). Overall impression: As I noted before, this is by far the best American Kolsch that I have tasted. And I’m not just saying that. It is super clean, refreshing and easy to drink.
• Chazz Cat Rye: A light, golden amber ale with a slight hop bite. Well balanced with fruity, earthy notes and spicy overtones. Hops: Liberty, Fuggles, Cascade Abv: 5.5%   O.G.: 1.054
  Grain Bill: Belgian CaraPils, British Two-Row, Munich. Overall Impression: This is a really good beer. I happen to really enjoy the use of rye in beer (and I almost always prefer rye bread to other styles). This particular beer was made with 50% rye, which yielded a really nice caraway-like flavor.
• The Dark Path Dark Lager: German style Sharwzbier, or “black beer.”  Clean, dry, chocolate and coffee malt flavor. Hops: Halletaur, Crystal Abv: : 5.5% O.G: 1.049
  Grain Bill: Durst pilsner malt, Dark Munich, Chocolate Wheat, Chocolate Malt, Black Malt. Overall Impression: This is an extremely tasty beer. Perfectly attenuated, mild roasted notes with a nice clean, dry finish. Easy sipper.
• Fairfax Coffee Porter: English-style porter Infused with real “Marin Roasters” coffee. Dark in color, heavy coffee and roasted malt aroma. Dispensed with nitrogen gas which produces a nice creamy head. Dry finish. Hops: Horizon, Crystal Abv: 6% O.G.: 1.065
  Grain Bill: British chocolate, British Brown, Two-row Pale, Crystal Malts. Overall Impression: Christian is quite known for this particular beer. It is extremely well-attenuated and the malt & coffee flavors are very well-balanced. Having this particular style on Nitrogen added an appreciated creaminess to the body.

By now, the boil had ended and it was time for the whirlpool. Being a small brewery, the whirlpool was done in the brewkettle.

Around this time, we were informed by the kitchen staff that steak tacos (well, they were more like fajitas) had been prepared and Christian and I gladly helped ourselves to a couple of them. We washed the lunch down with the J.C. Flyer IPA — which ended up being an excellent match for the spicy “tacos.”

While eating, Christian and I chatted some more about his passion for food & beer. Like me, he enjoys cooking with beer as much as possible. We discussed all the various ways to incorporate beer or beer ingredients into food. He had the great idea of spraying ribs with wort while they were in the smoker, in order to create a nice caramelized layer on the outside and help to retain a moist inside.

Being a relatively low malt bill and low hop content beer, the whirlpool took no time at all. It was then time to transfer the hot wort through the heat exchanger to the fermenter.

Once all of the wort was in the fermenting tank, Christian and I took a moment to engage in his “tradition” of toasting the new batch with the old batch. And so we raised a glass of Kolsch to a successful day of brewing.

However, we were not entirely done at this point. If there is one thing that I learned this whole day it was that the majority of brewing, as Christian pointed out, is cleaning. Lucky for us, though, Kolsch is a relatively “easy” style of beer to brew and fairly easy to clean up after.

So once again I found myself lazily standing by while Christian did all the dirty work.

The brewing day officially ended with a few more tastes of beer and some more compelling conversation about all things beer and food. Overall, the experience was very insightful and very fun. Next time I vow that I will definitely help out more. I intend on being the one to climb inside the brewkettle and clean it. The thought of it oddly excites me, actually.

SPECIAL THANKS TO CHRISTIAN AND IRON SPRINGS PUB & BREWERY FOR THE AWESOME OPPORTUNITY TO GUEST BREW! CHEERS!

]]> http://drinkwiththewench.com/?feed=rss2&p=3712 5 http://drinkwiththewench.com/?p=2875 http://drinkwiththewench.com/?p=2875#comments Tue, 29 Dec 2009 14:00:17 +0000 Wenchie http://drinkwiththewench.com/?p=2875

True story: The Wench has a tendency to get star struck. But the “celebrities” in my world are the typical “celebrities” for the rest of our society. Forget Brad Pitt, I am completely enamored with amazing chefs, fabulous winemakers, crazy brewers and the biggest beer geeks in the industry. If I was a 13 year old, my room would be full of posters of people like Dr. Bill, Sam Calagione, Michael Jackson and Ray Daniels.

Speaking of Ray Daniels …

I first learned about the Cicerone Program in the Spring of 2008 while I was visiting Chicago. At that time, my blog was relatively new and my overall beer knowledge was beginner at best. Nonetheless, the program was intriguing and I always kept it in the back of my mind.

Fast forward a year. Being the awesome stalker that I am, I was one of the first beer to discover Ray Daniel’s presence on Twitter — @Ciceron_Org. Naturally, I bombarded him full force with all of my wenchness. I can only assume that Ray was extremely apprehensive at first. But, as with all my Twitter stalking victims, he realized that it is easier to concede to the cunning and forceful ways of The Wench than try to ignore her.

This past September, I had an awesome opportunity to take the Midwest by storm and play “guest of honor” at The Great Lakes Brew Fest. The trip brought me to the city of Chicago for a few days. And after countless emails requesting to meet for a beer (or two … or five), Ray finally succumbed to my bewitching — errrr aggressively persistent ways and agreed to meet me at Hop Leaf for dinner.

Although the conversation that night was relatively light, I was completely blown away by Ray’s level of beer knowledge. To this day, I think that Ray Daniels is the foremost knowledgeable person on beer that I have had the honor of meeting. In fact, I’ve been rather enamored by him — on a strictly professional level, of course. (wink wink).

My old goal used to become the “female version” of Michael Jackson. Now, I think my goal has been slightly altered. I want to be the “female version” of a Michael Jackson/Ray Daniels hybrid. Maybe one day you will see The Wench teaching at Siebel. Hey, you never know!

I’m proud to say that I recently passed the first level of the Cicerone Certification Program — aka Certified Beer Server. My goal is to reach Master Cicerone Level by the time I reach 30, which is coming up sooner than I’d like.

Well enough about me, right? I’m very proud to introduce you all to THE ONE, THE ONLY … RAY DANIELS!!! …

(photo credit: Matt Taplinger © 2008)

RAY DANIELS INTERVIEW

Full name: No one knows that! Ray Daniels will do, although I will say that my given name is Ray and not Raymond.
Twitter handle: @Cicerone_Org
Current location: My desk, Chicago, IL

Background “Snapshot”

1. Where did you grow up?

I started 9th grade at my eighth school due to the fact that my father was in the US Army. I came to consciousness in the small town of Alamagordo, NM and when I went to college and lived in the same dorm for four years, that was the longest I’d ever lived anywhere. Along with way, we spent time in Fort Irwin, CA (near Barstow); San Antonio, TX; Enid, OK; Indianapolis, IN; El Paso, TX and finally Montgomery County, MD—near Washington DC.

2. What sports if any did you play growing up, through college and beyond?

I made one attempt each at baseball and football during my grade-school years and sat on the bench during basketball season for two years in junior high before finding distance running to be more in line with my aptitudes. In high school I ran cross-country and track for two years with fair success, but I didn’t stick with it. In college I did a bit of intercollegiate fencing (saber). After 20 years of country club sports (golf & tennis) as an adult, I returned to endurance sports in my 40s and I completed several marathons and a number of triathlons including the 2003 Wisconsin Ironman. I did a bit of outdoor adventure racing during this period as well.

3. How old were you when you had your first beer?

Not quite 12 years old.

4. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

The very first beer I can remember drinking was given to me by my father in a hot parking lot shortly after the 1969 Indy 500. I suspect it was a Schlitz (his regular brand at the time) and that it was dispensed in hopes of knocking me out to staunch my complaining.

5. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

I matriculated at what was once known as the agricultural and mechanical college of Texas, better known these days as Texas A&M University. I began as a biochemistry major and in fact got my BS in that field. But the many activities and opportunities of a major university were too much for me to resist.

I began writing for the campus newspaper during my first semester and running programs for the student union (the MSC for you Aggies out there) by my sophomore year. Soon I had declared a second major in Journalism so that I could take their courses in writing and reporting and by the time I graduated, I had as many hours in English and Journalism as I did in Chemistry and Biology. I flirted with politics, both campus and real-life but never really connected there.

The “business” of running events and activities was my forte and by my senior year, I was president of the MSC overseeing a wide range of campus entertainment and cultural activities. This experience inspired me to pursue an MBA which I later completed at Harvard Business School.

Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1. What was your first craft beer epiphany? Recall as many details about it as you can:

My first Samuel Adams Boston Lager. Mind you this was about 1987 and green bottle beers like Beck’s and St. Pauli Girl were still high-brow fare for regular beer drinkers, especially in the East and Midwest. I was in Washington DC on business for the Chicago-based pharmaceutical company I worked for and checked into a small hotel. With nothing else on my agenda, I headed to the bar for a beer and saw table tents for Sam Adams.

I was surprised that there was an American beer brand I hadn’t heard of; more surprised that it was from a recently started brewery. Being the type who wanted to know all I can about things that interest me, I ordered one without hesitation. I don’t know that I can honestly tell you _what_ I tasted in that first glass, but I do recall being amazed at the flavor—that it had flavor, for starters—and that it tasted really good and distinctly different from anything else I had had before. I was impressed.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

I’m still having revelatory moments related to beer. They may be small, but they still register. Little surprises sometimes come from a new brewer or just a new beer, but nearly every month I have something that I count as a taste discovery. Some have settings and even sometimes plots; others come as soft explosions at my kitchen counter with no one present but those in my Twitterverse. Often I can’t recall them when prompted (like right now), but they come back to me when they are useful like while I’m teaching, brewing or judging.

Beer Talk

1. What are your top 3 favorite beer styles?

IPA is without question #1. Saison and Dubbel are probably 2 & 3 today. A lot of factors influence that, including what is currently being made well and available fresh. That changes over time.

2. What are your top 3 favorite breweries?

Bells, Lost Abbey and all the others.

3. If you could work with or for any one brewery, which one would it be and why?

The one brewery that I’ve ever visited and came away feeling that I would gladly chuck my life and go to work for doing anything they had available was New Belgium. Most of all, I feel they are an incredibly well-managed company. When there’s a problem, they solve it rather than learning to live with it or overlooking it because it would be inconvenient or uncomfortable to deal with. They have values as part of their corporate goals and they put time, money and risk behind implementing those values in their business. They seem to value and respect the people who work for them. And of course I love Colorado, so that’s a bonus.

4. Are you a homebrewer? If yes, what is the most unique and interesting beer recipes you’ve brewed as a homebrewer?

Yes. I’ve made some weird stuff, not all of it drinkable. Sake—the Japanese rice wine. I made some once but it turned out with a sort of green tinge. I was too afraid to drink it. A Ryeizen or Roggenbier—with 67% rye malt that took 6 hours to lauter. I don’t recall that it was worth the effort! Kvass—a 2% abv refresher from the Slavic lands—actually tasted pretty good when consumed about 48 hours after pitching. Probably the best beers I’ve made have been a Kolsch, a pilsner and some orange mead. These were all made in the early 90s when I was doing a lot of brewing. I think frequency plus mastery are the conditions that allow anyone to make good beer consistently.

5. What is your favorite beer and food pairing?

Every pairing is an adventure to enjoy. And in a sense it is a constant journey as the truly fantastic ones have a way of passing from my memory within a week or two, like punch lines to good jokes. (I can never remember the really funny ones.) I just visited my parents in southern New Mexico for Christmas and we enjoyed tamales with mole sauce for lunch both days I was there. I would have loved to have tried some Dogfish Head Indian Brown Ale with that—or maybe some Chimay dubbel.

6. In your opinion, what are some of the best resources for people learning about beer? Books? Websites? Programs?

Of course, I’m partial to certain books I’ve written and classes at the Siebel Institute and through the Cicerone program. Probably the two books I recommend most are Randy Mosher’s “Tasting Beer” and anything by Michael Jackson (soft spot for Great Beers of Belgium, sixth edition which I published for the Brewers Association after Michael’s death).

7. What are your top 3 favorite beer blogs/beer websites?

Stan Hieronymus’ AppellationBeer.com is top of my list and I also like Jay Brooks’ BrookstonBeerBulletin.com and Tom Cizauskas yoursforgoodfermentables.com. All three are people I’ve known for a long time and respect and I enjoy what they have to say. That said, I’m open to new voices but don’t have a lot of time to troll for them. And of course I tend to hit blogs via Twitter links posted either by the author or someone who reTweets it.

(photo credit: Matt Taplinger © 2008)

The Professional Side

1. How long have you been working in the beer industry?

I’ve been self-employed since 1990 and did a lot of volunteer stuff in the beer world when I was still running a PR agency and getting started with beer. In 1996 I made the shift to beer as my business and my motto that year was “all beer; all the time.” I haven’t done much of anything else since then.

2. What was your first “real” job in the beer industry?

Kind of hard to say since I was self-employed. Creating and running the Real Ale Festival starting in 1996 might count. Writing regularly for publications from All About Beer to Zymurgy was happening at about the same time. But the first time I had a job description and got a regular check every month wasn’t until December 1999 when I was hired by the Brewers Association to edit Zymurgy and The New Brewer.

3. What beer certifications and credentials do you have?

BJCP National Judge (1993?)
Siebel Diploma Course in Brewing, Winter 1995
Herriot-Watt Graduate Program in Brewing & Distilling (I took key courses, but didn’t complete the diploma program.)

4. How many years have you been teaching at Siebel?

That started about five years ago when Randy Mosher and I created the Master of Beer Styles program. Since then, I’ve created additional courses and been asked to teach portions of nearly every course they offer under Siebel and World Brewing Academy.

5. What courses, if applicable, do you specialize in at Siebel?

The three big ones for me are:

• Master of Beer Styles (& Evaluation)
• Start Your Own Brewery
• Siebel Advanced Homebrewing Course

6. Outside of Siebel and Cicerone, do you teach about beer anywhere else? If so, where and what do you teach?

I do some custom training for distributors and retailers occasionally.

7. How many books have you published? What are the titles of said books?

My bio currently says that I have “written, edited or published more than a dozen books on beer.” That’s a lot easier than giving all the gory details of what I did for every book that lists me in the credits or on the cover. Here are some of those details:

Author (or co-author) of:

• Designing Great Beers
• 101 Ideas for Home Brew Fun
• Brown Ale (with Jim Parker)
• Smoked Beers (with Geoff Larson)
• The Perfect Pint

Editor of The Brewers Association’s Guide to Starting Your Own Brewery

As the publisher for Brewers Publications from 2001 to 2008, I was the “acquisition editor” and overall publisher on all of the following:

• Standards of Brewing, By Charles Bamforth
• The Compleat Meadmaker, by Ken Schramm
• Radical Brewing, by Randy Mosher
• Farmhouse Ales, by Phil Markowski
• Wild Brews, by Jeff Sparrow
• Brew Like a Monk, by Stan Hieronymus
• How To Brew, by John Palmer
• The Best of American Beer and Food, by Lucy Saunders
• Brewing Classic Styles, Jamil Zainasheff & John Palmer
• Michael Jackson’s Great Beers of Belgium (6th Edition), by Michael Jackson (posthumous)

8. How long have you been a BJCP beer judge?

I first took the exam in the fall of 1990 and had accumulated enough points to become a National judge by 1992 or 1993. (I did a lot of organizing and judging at national events.)

9. What is one of the most disastrous experiences you’ve had as a beer judge?

I can’t recall anything really awful. Although if you over do it the night before, it can certainly be challenging. These days I don’t hesitate to use a spit cup anytime I feel I need to reduce my alcohol consumption during judging.

There were years at GABF when I was training for the Chicago Marathon (which is run in October) and I would get up at 5 am to go run 8 or 10 miles before hitting a big breakfast and then judging all day. I don’t think I’d try that now!

10. What is one of the coolest, landmark experiences you’ve had as a beer judge?

Probably the most fun was a casual judging I did with Michael Jackson at a competition in Minneapolis (at the old Sherlock’s Home). Michael and I and another judge (Steve Hamburg maybe?) stood in front of a dining room full of homebrewers with microphones and tasted the best of show beers, commented on them and selected the winner. I remember it in part because Michael recommended my book to the assembled homebrewers—a very big deal for a first-time author!

CICERONE

1. How long have you been running the Cicerone Certification program?

Since its inception! We began administering exams on January 1, 2008, but I’d been developing the idea for nearly a year before that.

2. What was your inspiration for starting the Cicerone program?

Bad beer. Or rather bad beer service. I had had enough of servers—and often times managers—who didn’t know the first thing about the products they were serving or the draft systems they were using.

3. Why did you choose the name Cicerone?

First of all, I needed a unique word in order to be able to create a certification trademark. People can’t earn the exclusive right to use some title if the title is common and unprotectable. Second a lot of people in the beer business had told me they didn’t want to play second fiddle to the wine world and that I should stay away from any use of the word “sommelier”—which was something I agreed with.

So I started looking for a word and several things coalesced when I found “cicerone.” I had been looking, making things up and creating some really awful labored constructions (how about being a “Marquis de Cereviseae”?) before I found it. I knew what I wanted, but couldn’t get a grip on it with a single word.

Then when I saw “cicerone” in a thesaurus, I knew, literally right away, that was my word. What I saw immediately was the literal meaning: a cicerone is a “knowledgeable guide to arts and antiquities.” What better name for someone who is to be a knowledgeable guide to the ancient art of brewing? I was hooked on that alone. But there was a subliminal effect that I didn’t figure out until much later that I’m sure played a big role in my immediate and visceral reaction to the word.

“Cicerone” and “sommelier” have some linguistic similarities in that they both start with a sibilant “s” sound and take three syllables to pronounce (at least the way I say them). Finally, they are both words of foreign origin. I liked the faintly exotic feel of “cicerone,” but I loved that it was not French and also that it was not German because I didn’t want to be closely associated with either of those given their positions in wine and beer respectively. The Italians are known for their love of great food and great beverages and there’s even a craft beer movement in Italy, so I loved the fact that the word came from Latinate roots.

Finally: the word has a history in English. The Brits have used it for 400 years and you can find it in English dictionaries, but it is pretty unknown among anyone who doesn’t do crossword puzzles.

4. How is the Cicerone program different from all the other beer certification programs?

Well, there’s a judge certification program called BJCP here in the US. They focus on giving homebrewers feedback about their beers: stylistic adherence, brewing faults, etc. They assume a homebrew setting and focus on what the brewer CAN control. Our program looks at commercial brewing and for the most part, at what the brewer CAN’T control—like how the beer is stored and displayed and poured and paired. Mind you, there is some substantial overlap between BJCP and Cicerone with regard to styles, flavor and brewing process and ingredients. But the Cicerone program also gets into draft systems, bottle pouring, beer handling and storage and of course beer and food pairing.

As you know, I’m a veteran of the BJCP and still accumulate points every year in their program so that I’ve been an active judge for nearly 20 years. It is a great program, but we have different goals. What Cicerone does is to focus on people who sell and serve beer for a living: bartenders, wait staff, sales reps for distributors and breweries. Basic servers don’t need to write essay questions to be able to present a beer at tableside so we give them a multiple choice exam. At the same time, there’s a ton that an expert on beer could—and should—know that goes beyond off-flavors, style knowledge and judging skills so we have exams that cover those topics in progressively challenging forms for the second and third levels of the Cicerone program.

5. What does it mean to be a Certified Cicerone?

That’s easy: it means that the individual has demonstrated mastery of a specific syllabus of knowledge related to beer. That knowledge-base is published on our website in the “Master Syllabus” and the full criteria are given in our description of the three levels. The Master Syllabus runs about 19 pages in outline format and we make it available to anyone who wants to view it without restriction and we constantly solicit feedback on it from people in the beer and retail service industries. That syllabus is our “holy grail”—the starting point of everything we do and all that we are trying to do in terms of improving beer service.

6. What are you goals for the Cicerone — what do you hope to see it become in the coming years?

First is to improve the quality of beer service nationwide. Everyone who touches beer from the packaging line to the customer’s mouth needs to understand the ways that they can ruin beer and be motivated to keep it tasting great. The further you get away from the brewery, the more real abuse you see for beer. The Cicerone Certification Program seeks to improve beer handling & serving knowledge in all those places where it is lacking today.

Second is to improve the actual quality of the interaction between customer and server. That means giving servers the tools they need to inform consumers about beer in useful ways—whether that consumer is just discovering beer or has 20 years of experience exploring it.

Finally—and in some ways, most importantly—we want to avoid creating a snobbish atmosphere around beer. I hope that everyone who participates in the program will understand that there is a lot to know about beer and that no matter what level they have achieved as a Cicerone, there is still more to learn, more to explore, more experience to gather. Indeed, one of the greatest things about Andrew Van Til, our first Master Cicerone, is that exact attitude—the fact that he knows that there is still more to learn even for him and that he is open to those experiences.

The Personal Side

1. What is your current day job?

Director, Cicerone Certification Program.

2. If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

I’d make Certified Beer Server certification mandatory for all servers in all bars in America—scratch that, the world! (And Certified Cicerone would be mandated for all distributor and brewery sales people as well as retail beverage managers.)

3. Are you married? Children?

No & Yes. I have two great kids, one in high school and one in college. Both are doing great things with their lives and I really enjoy spending time with them and their friends.

4. Outside of beer and writing, what are some of your other hobbies?

I like to make things from dinner to furniture. In recent years I’ve done some welding. Output included a coffee table, a tandem bike and a wrought-iron cross. I’m involved with some electronics currently (Arduino anyone?)—although that may turn out to have beer applications. Photography comes and goes. When I’m not working so darn hard, I like to kayak, orienteer and otherwise be active outdoors. Lately, I’ve been riding a unicycle from time to time around my neighborhood, just because I can. I have done some flying and hold a private pilot’s license in gliders but I haven’t done much with that now that I’m not spending time in Colorado.

5. Who are some of your greatest mentors in the industry?

That’s an interesting question. At this point, the people who I may have considered mentors at one time I now consider to be colleagues. John Hall from Goose Island has certainly always been a good source of thinking and advice, but we’ve worked together on so many things over the years and had so many different relationships as a result that the flashes of avuncular mentoring that went on were always mixed with a need for him to take care of his own business. And that’s kind of the way it is when you are self employed—and maybe when you are in the beer business. People are friendly, supportive, colleagial—but they have to look out for their own interests, do their own work as well. Others I’ve had rewarding relationships with include Charlie Papazian, Michael Jackson and Fred Eckhardt.

6. If you could meet anyone, dead or alive, you would it be and why?

Ben Franklin would be high on the list. I think he’d be fascinated with the technology and politics of today—and after a short period of adjustment, he’d take it all in stride and have some insightful things to tell us about how to do things better.

And I’d bring Michael Jackson back if I could. In addition to his great writing and incredible work ethic, he had a wonderful ability to speak truth to power in the beer industry that I don’t think anyone else possesses today.

Off The Beaten Path

1. If you were a style of beer, what style would be and why?

Maybe an American Brown Ale—and I mean a really hoppy one, too! Rich malt base with a depth of flavor that reveals something new as you try it in different situations and with different foods. Citrus and piney hop notes that demand attention but leave you wanting more. (!)

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

Right this minute, I’d pick Brewdog’s Tactical Nuclear Penguin. Mainly because it is the most talked about beer that I haven’t had. There’s the collateral benefit that facing the executioner would be far easier after consumption and the fact that I might use such a brew in a successful escape attempt.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

I think a blonde saison or a spiced hefeweizen. Rich, spicy, highly carbonated, luxurious blond head, irresistible, intoxicating …

4. If you could be a superhero, what would you want your superpowers to be?

I’ve long said that I would love to have the gift of universal fluency. I would love to be able to talk to anyone, anywhere at any time. And while that may seem pedestrian, I think fluency in every tongue would far more interesting that being able to bounce bullets off your chest or burn things with your eyes. It would probably also prevent you ever needing either one of those talents.

5. What is one of the craziest things you have ever done and lived to tell the story?

Flown a glider through Colorado mountain wave where pockets of both lift and sink were driving the plane either up or down at rates in excess of 1000 feet per minute. While the ups took me an altitude of 18,000 feet, the inconsistent mixing bowl of eddies nearer the ground made for some very sweaty-palmed landings!

6. What are your thoughts on bacon?

Generally in favor, but it’s currently just an occasional guest star in my diet.

SPECIAL THANKS TO RAY DANIELS FOR BEING SUCH A ROCKSTAR MENTOR AND ALL AROUND AWESOME DUDE!

(PS: Will you marry me?)

CHEERS!