Drink With The Wench » new belguim brewing company http://drinkwiththewench.com Drinking through the world, one beer at a time. Tue, 16 Nov 2010 21:58:17 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 New Belgium Brewing’s Tour de Fat Spins into 13 Cities this Season http://drinkwiththewench.com/?p=4249 http://drinkwiththewench.com/?p=4249#comments Fri, 16 Apr 2010 21:18:28 +0000 DHonig http://drinkwiththewench.com/?p=4249

Those of you that follow me on Twitter or know me in real life, know that I have a thing for “Beering & Biking” … a habit that has covered my body in bruises, “battle wounds,” and scars. Every other week or so, I take major spill. Most of the time, my injuries are weather related. I have no tread on my tires (road bike) and I have hydroplaned a few times.

Anyways, before you start lecturing me about how I can get a DUI on a bike, let us just get to the point. New Belgium is one of my favorite breweries in the world, not just because they make great beer, but because they are dedicated to the environment. And they love beer and bikes, just like me.

Needless to say, I am really excited about New Belgium’s announcement about its “Tour de Fat” … and I cannot wait to partake in AT LEAST one its events. Heck, if I could I would attend them all. So without further ado, here is the official announcement:

New Belgium Brewing’s Tour de Fat Spins into 13 Cities this Season

Come ride, dance and experience the ultimate freedom: trading your car for a bike!

Ft. Collins, CO, April 15, 2010 – Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. At each Tour de Fat stop, one person will help honor mankind’s greatest invention, the bicycle, by handing over their car keys and committing to a year of car-free living.

For the fourth year in a row, Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year.  To submit an application, log on to http://www.newbelgium.com/tour-de-fat.

“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun, fitness and folly while helping the environment. It’s a way of life that we live and share at New Belgium.”

Tour de Fat kicks off in Chicago on June 26 and wraps up in Austin on October 30, with first-year debuts in two cities, Milwaukee and Los Angeles. The tour originated in Ft. Collins, Colorado to increase awareness and participation in cycling as a sustainable form of transportation.  Since then, it has become a rite of passage celebrated by bike enthusiasts of all skill levels across the land.

Why Tour de Fat is a Must-Attend Event:

  • Tour de Fat encourages everyone to embrace their inner-cyclist and ride the streets as a cohesive carnival of creativity. Each show begins with a costumed bike parade that stops traffic and turns heads along the way.  (Costumes are highly encouraged!)
  • Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste from each tour stop.  The waste diversion rate for 2009 was 94 percent.
  • Tour de Fat is free to participants, but beer and merchandise proceeds go to local cycling non-profits. So far, Tour de Fat events have raised more than $1.25 million for philanthropy.
  • All musical acts perform on a solar-powered stage with decorations made from recycled materials, trucks and transport use biofuel sourced from recycled waste oils, and all vendors operate off the grid.
  • This is a pro-bike celebration, not an anti-car rally…non-cyclists are more than welcome to join the festivities.

See http://www.newbelgium.com/tour-de-fat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a shiny new bicycle.  Also visit our Facebook page: http://www.facebook.com/pages/New-Belgium-Tour-de-Fat/10150099069050417?ref=ts.

Tour de Fat 2010 will cycle through each of the following cities:

June 26 – Chicago, Palmer Square Park

July 3 – Milwaukee, Humboldt Park

July 10 – Minneapolis, Loring Park

July 31 – Seattle, Gasworks Park

August 14 – Portland, Waterfront Park

August 21 – Boise, Anne Morrison Park

September 4 – Fort Collins, Mothership

September 11 – Denver, City Park

September 25 – San Francisco, Lindley Meadows in Golden Gate Park

October 2 – San Diego, Balboa Park

October 9 – Tempe, Tempe Town Park

October 23 – Los Angeles, L.A. Historic Park

October 30 – Austin, Fiesta Gardens

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

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When in Rome … um Denver http://drinkwiththewench.com/?p=203 http://drinkwiththewench.com/?p=203#comments Sat, 28 Jun 2008 04:26:10 +0000 The Beer Wench http://thecolumbuswench.wordpress.com/?p=203

As a result of a last minute conspiracy, which will be unveiled at the most opportune moment — The Beer Wench is currently sitting at the Denver Airport in route to Napa via Oakland, CA. And guess what. My flight IS F*ING delayed. Grrrrr.

After the 3 hour flight from Columbus, all The Wench could think about was a pint of beer (ok more like 5 or 6 pints) and some delicious food (ok maybe just ANY type of food). Of course, airports are not known for having the best choices for beer … or food.

And on top it of — unfortunately for me, I read a good portion of “Brewing Up A Business” by Dogfish Head founder, Sam Calgione, during the flight. I was craving craft beer like it was my job (hell … why isn’t it my job?!!!)

Lucky for The Beer Wench, Denver is a bit different than other cities. The airport actually has some good options for beer.

Some of you many have heard of this little brewery called … ummm … what was the name … OH THAT’S RIGHT. New Belgium Brewing Company … a brewery that I have coveted and blogged about a few times in the past. Super eco-friendly and sustainable. Plus, they give all their employees bicycles. IDEAL JOB. (MY resume is inthe mail … AHEM).

WELL! Let me tell you how surprised I was to find a NEW BELGIUM BAR & RESTAURANT within the Denver Airport. Of course, though, it was exactly at the OPPOSITE end of the airport from the gate that I needed to be in.

Once again, lucky for me my 2 hour lay-over turned into a 3+ hour layover. And so, I stayed as long as possible (unfortunately airports close early). As for beer, I had 2 Trippels and an Abbey Style Ale (their double). Both were delicious. I also got a sample of the 1885 on draft. Not bad, but the other Belgium styles were so much more desirable.

ABBEY Belgian Style Ale: Winner of four World Beer Cup medals and eight medals at the Great American Beer Fest, Abbey Belgian Ale is the Mark Spitz of New Belgium’s lineup – but it didn’t start out that way. When Jeff and Kim first sampled the beer at the Lyons Folks Fest, reviews were mixed at best. One of founder Jeff’s first two Belgian style homebrews (along with Fat Tire), Abbey is a Belgian dubbel (or double) brewed with six different malts and an authentic Belgian yeast strain. Abbey is bottle-conditioned, weighs in at 7.0% alcohol by volume, and pairs well with chocolate (or boldly served by itself) for dessert.

TRIPPEL Belgian Style Ale: Our Trippel Belgian Style Ale (pronounced triple) opens with a bold blast of hops that slowly gives way to the fruity esters implied by our Belgian yeast strain. The Three Graces hand-painted on the label are Zeus’s daughters Aglaia (splendor), Euphrosyne (mirth) and Thalia (good cheer). In the Belgian tradition of brewing singles, doubles and triples, Trippel is the strongest with the longest fermentation. Remarkably smooth and complex, our bottle-conditioned Trippel is spiced with a trace of coriander.

Unfortunately for New Belgium, The Beer Wench has become a rather large Belgium beer enthusiast these days. And while their beers were rather extraordinary for Belgium style American craft brews, they still did not compare to the real thing.

What can I say? I have become a Trappist Ale Whore … it happens. (To the best of us!!!)

Still, I’m looking forward to Cavalier importing New Belgium across the Ohio Border. After all, the beer is damn good and their dedication to the planet is more than noteworthy.

Cheers to New Belgium!!! Cheers to Denver!!! Cheers to the mile-high city!!!

Oh, did I mention … that I was born in Denver? It might explain a small part of my insanity!!!

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