Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.
“At Victory, we have two people doing the twitter ‘talking.’ You’ll see the end of our posts with ^KN or ^BC. BC = Bill Covaleski. KN = Karen Noonan.”
Brewery: Victory Brewing
Location: Downingtown, PA
What is your “official” position with Victory?
Brewmaster & President
What is your favorite beer from Victory?
Prima Pils runs through my veins.
What is your favorite beer and food pairing?
Old Horizontal and Capra Verde cheese, a goat’s milk cheese in the gorgonzola style.
If you were a style of beer, what would you be and why?
Pilsner. Maybe a bit uncouth and somewhat sharp to the uninitiated, my finer points are only known to the perceptive.
And last but not least, what does craft beer mean to you?
Life itself. I’ve put my life into the craft of great beer and it always rewards me.
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Brewery: Victory Brewing
Location: Downingtown, PA
What is your “official” position with Victory?
Communications Manager
What is your favorite beer from Victory?
Victory Lager for its subtle complexity and its ability to transform macro drinkers into craft beer enthusiasts.
What is your favorite beer and food pairing?
HopDevil with super spicy pasta Fra Diablo. Putting the two devils together makes for an evil pairing. I love how the caramel malt base of the HopDevil balances the fire of the diablo sauce.
If you were a style of beer, what would you be and why?
Instead of being a specific style, I’ll be a specific brand. I’d be Victory Golden Monkey if only so I can steal the tagline: strong and sensual Oh, and as we’ve said many times before, you must Respect the Monkey.
And last but not least, what does craft beer mean to you?
Craft beer means creativity. The creativity isn’t just for those of us who work in craft beer either. Consumers get to be inspired by the flavors too. There are endless flavor possibilities and combinations.
Today I would like to introduce you to Jeff Rosenmeier, the adorable American behind the beers at England-based Lovibonds Brewery. For those that might not know about the significance of the name, Degrees Lovibond (or °L) is a measurement for the color of beer. #Beer101
Chairman of the Beer (aka Founder/Owner/Brewer), Lovibonds Brewery
Henley-on-Thames, England
Twitter handle: @Lovibonds
How did you get into the craft beer industry?
My first job out of University in the early ’90s was in Milwaukee Wisconsin and my friends and I started to get into the up and coming craft beer movement that was happening there. One night a friends brother handed me a beer that was as black as night and I asked where I could buy it. He said that he made it…my reply was something like ‘Bullshit, you can’t make beer’…I didn’t know…he showed me all of his gear and the next day I spent 100 dollars on equipment and Charlie Papazian’s book and I was hooked.
My IT career took me to England where my homebrewing hobby just kept getting more and more out of control. I was getting sick of working for the man, so I chucked it all in, forming Lovibonds Brewery in 2005.
How long have you been brewing at Lovibonds?
2005
Out of all the beers you have brewed, what is your all-time favorite?
I think we are the first brewery in England to have a sour beer programme, with a small number of barrels in our cellar currently working their magic. Our best selling brand is a wheat beer and the sour programme started when I had a batch of our wheat go Berliner. It tasted great and we put it on the bar as Sour Grapes and people really dug it. So we had the sourness, but no funk. I purchased a bunch of ex French wine barrels and inoculated them with bugs…that beer has now been on the wood for 24 months and we are working on the final blend for packaging in the near future. It has been a real fun watching this beer evolve and real fun getting people into sour beer (something unheard of here).
What is you favorite beer and food pairing?
Henley Dark (our Smoked Porter) + Crunchie + Pork Scratchings Trust me!
What is the best part about working for Lovibonds?
As you know the beer industry is something real special…I’ve really enjoyed getting to know other brewers and the great suppliers in this industry. When I was in IT, I really got off on the problem solving element of my job and running your own business and especially a brewery, there is no shortage of problem solving to be done.
If you were a style of beer, what would you be and why?
IPA, for a couple reasons I guess. The beer business is great, but it can be real tough here in the UK due to the tied house system. This has caused me to be quite bitter at times…I think someone’s already done it, but I’d love to create a beer called ‘Bitter American’.
Outside of craft beer, what are some of your other hobbies and interests?
Being a small brewer there really isn’t a need for a gym membership, but I do try to get some exercise by mountain biking. We live in what they call the Chilterns and it is one of the most beautiful places on earth with tons of great trails for mountain biking. I also like skiing and am lucky enough to do at least one trip a year to the Alps with my wife and two beautiful girls.
And lastly, what does craft beer mean to you?
You are lucky in the states because craft beer is firmly in beer drinkers vocabulary. This is not the case in England and there is a ton of debate as to what craft beer is and whether it should be used at all to describe what I do. I am a craft brewer, no doubt about it. I think a brewery does craft beer if you can access the people that are responsible for making the beer.
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Want to see one of your favorite brewers featured? Just leave a note in the comment section below or shoot me an email!
]]>Today’s topic was chosen by none other than my new husband (sorry if this is news to any of you, more details to come), Angelo De Ieso of BREWPUBLIC.com — arguably Portland’s most beloved beer blogger and beer blog. The topic of today’s discussion is: What Drives Beer Bloggers?
As with most beer bloggers, my original reasons for starting this blog are drastically different from my current goals and direction.
I make absolutely no claims at being a beer expert but, in my defense, I am no beer novice either. Instead, I prefer to think of myself as a student of the art of crafting beers. In his post, Angelo sites About.com’s 10 Reasons to Start a Blog. Using this list as a reference, I originally started this blog to:
#5 Connect with People Like Me (aka beer lovers): When I started my blog, I was a regular member of The Columbus Underground, a large social media based community focused on all things Columbus (food, beverage, politics, sports, etc). At the time, my passion for beer was growing and I noticed that the city didn’t have a beer blog or anyone organizing beer events. So, I took a stab at it.
#7 Stay Active or Knowledgeable in a Field or Topic (aka beer): In my very first blog post I wrote, “My personal goal is to become more educated on the world of beer. The goal of the blog is to take my readers along on my adventure and train ride through beerland. I intend on learning through a plethora of experiences including beer tasting, home-brewing, traveling to breweries, taking courses, and so on and so forth.” I had left the restaurant industry for a career in marketing, and I saw my blog as an opportunity to stay connected to the world of food & beverage — specifically, beer.
#10 Have Fun and Be Creative: I’m a writer by trade, true story. As a kid, I spent hours and hours reading science fiction — and then more hours attempting to write my own sci-fi short stories. Throughout my years in school, I won several essay writing competitions. (Ironically, I won the opportunity to speak at my 5th grade “DARE” graduation ceremony — ha! And look where that got me…) When I graduated college, I took the GRE with the intention of getting a Master’s in Journalism. That dream shortly ended when I landed a gig as a restaurant manager — which ultimately put me on the path to where I am today. Moral of all this: I needed a creative outlet for my writing, and starting a blog turned out to be the perfect solution.
What originally started as a fun project and virtual notebook, has since turned into a platform for advocating and advancing the craft beer industry. Craft beer is my life, it is my raison d’etre. It is my hobby, it is my career. It is what I wake up for every morning, and the reason I can’t sleep at night.
Here is the part where many of you might want to stop reading, as I am about to get philosophical and deep.
9/11 happened two days after I moved into the dorms my freshman year of college. As with many people, that day completely altered the course of my life. I grew up in a historical town named for a Revolutionary War general in NY, just 60 miles north of Manhattan. American history was extremely important to my town, my family and myself. As a kid, my parents and teachers taught me to always fight for what I believe in, and to always seek and believe in justice.
When I left for college, my sights were set on the FBI. After 9/11, everything I thought I knew about the world completely changed. My extremely liberal teachers unveiled a world that I had never seen before — a world of injustice, broken promises, lies and deceit. I felt betrayed and broken-hearted, and started to search for a new purpose in life. 2nd quarter, I found it….
International Studies 201: Introduction to Peace Studies – The meanings of peace and peacelessness in today’s world, varied approaches to peace, contributions of many disciplines and professionals, and the significance of peoples’ movements.
My professor’s name was Dr. B. Kardaras. I would linger after every class just to listen to him talk with other students and, on occasion, bombard him with philosophical questions that had no concrete answers. On the last day of class, I approached him with tears in my eyes, fear in my heart, and the question that haunts and drives us all….”What should I do with my life?”
His response, in its simple yet inspirational glory, has never left me. “Ashley, it has been a long time since a Ghandi-like figure has been in this world.” He went on to say that people should never underestimate the impact they can make on this world, no matter how small the contribution or trivial the subject. And so, this brings us to the purpose of this blog and my answer for the question: “What Drives Beer Bloggers?”
Although the origins of this quote are widely disputed, but it doesn’t stop the words from being true. “If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him.” — Ghandi.
I have always wanted to make a significant difference in this world. But until I found craft beer, I didn’t know what I would do and how I would do it.
Over the years, Drink With The Wench has metamorphosed into more than just a blog. I am more than just a blogger. I don’t want to just be a part of the craft beer movement, I want to be a leader in it. Although my actions appear selfish at times, my focus has and always will be on promoting craft beer and the people who make it. My goal is to create and inspire change in the beer and beverage culture. I want to be the change.
I am proud to say that I am no longer the novice enthusiast that first set out to write this blog.
I blog, therefore I am…. or should I say: I am, therefore, I blog.
Cheers!
]]>Today I would like to introduce to Todd Parker, one of the tallest, funniest, most talented and passionate brewers that I’ve ever had the pleasure of sharing beers with. Todd’s Apple Streudel Tripel is seriously one of the best beers I’ve ever had in my life (hint hint). I seriously love this man, and you will to after you meet him!
Head Brewer ( technically I could be called Brewmaster also, but out of deference to friends who have real German Brewmaster credentials, I do not use it), Copper Canyon Brewery
Southfield, MI (just a few miles Northwest of Detroit)
Twitter handle: @Beertodd
How did you get into the craft beer industry?
While a grad student at CSUF, I had gotten to know the brewers at BJ’s Brewhouse in Brea, and they had gotten to know me and my homebrews. After I finished my degree, the Head Brewer there asked me what I was doing, I replied “just looking for a job”, his response was “well, why don’t you work for us in the meantime.” I’ve been in the industry since.
How long have you been brewing at Copper Canyon?
4 ½ years
Out of all the beers you have brewed, what is your all-time favorite?
That’s tough, like asking a parent what their favorite child is. I have had some hits and a few misses here and there. My RyePA and Apple Streudel Tripel are two of my favorites, however, probably one of my most successful beers is my Summerzest, which is a beer I have to make all summer. It is a modified Wit made with orange peel, lemongrass, ginger, and honey. I am very proud of a beer that I just made called Faux Bruin. It had been a project ruminating in my brain for several years. It is my take on the Flanders Red/Brown styles of beers, except I made it without adding souring bacteria and wild yeast post boil. I used a sour mash technique to develop the acidity as well as by adding some Balsamic vinegar to the boil. I added some raspberries, strawberries, cherries, and cranberries to develop the fruitiness, and some vanilla and an oak spiral to add some of the characteristic background flavors. I fermented it with a Belgian yeast that develops a tartness in the beer. While I did not get the acidity characteristic with the style, I am happy with the results that I got and with future batches, I might let the sour mash go longer to build the acidity.
What is you favorite beer and food pairing?
Girl Scout Samoas with bourbon barrel stouts, esp. Founders KBS
What is the best part about working for Copper Canyon?
I am allowed the freedom to be as creative as I want, which is a nice feature. I can brew a Saison with 12 different flowers, or a Stout with chocolate, or an 8% Marzen.
If you were a style of beer, what would you be and why?
Sometimes I’m an IPA fermented with Brett., sour and bitter. Other times, I’m a Scotch Ale, a big sweet thing, chock full of fun. In general though, I see myself as a Belgian Strong Ale, a non-traditional beer, with a little spice and a heck of a kick.
Outside of craft beer, what are some of your other hobbies and interests?
I have a stinker of a dog called Flipper, who can be a handful, much of which is my fault. He has diabetes now, so that means daily insulin shots and consistent feeding times. I enjoy playing soccer when I can as well as BBQing meat.
And lastly, what does craft beer mean to you?
Craft Beer means Passion, it is the embodiment of that Brewers passion to create something beautiful. It isn’t a product, it is art. It isn’t the “be all, end all” that pays the bills, it is why I do what I do, why I exist. It is not designed to be inoffensive to the masses, it is designed to be good.
Beervangelism efforts: member of the MBAA, Michigan Brewers Guild (on Marketing Committee), monthly Beerposiums, official mascot of the Detroit Draft Divas womens group, and contributor to the Beertoddcasts with the Brew Bubbas podcasts (Brewbubbas.com).
Have you ever experimented with Beer cocktails, if so, what was your favorite concoction?
Yes, Beer Cocktails are the natural progression from Bourbon Barrel beers, Maple beers, and Chardonnay Barrel beers. It is trying to enhance an already good product with some different flavors. It is just evolution, expanding the palette of colors for the mixologist to use. Personally, I have played with a few, adding a splash of Tequila to my Apple Streudel Tripel works very well, and I do not know why. My favorite though is a Summermaker, which is a shot of Whiskey in a pint of Summerzest, the Summerzest acting like sour mix, for a very tasty Whiskey Sour.
]]>The organic beer-themed tasting takes place on Twitter from 8-9 p.m. ET on Tuesday, Apr. 10. The tasting, featuring four organic beers from some of the world’s most respected and innovative brewers, includes:
Every fifteen minutes, the focus will shift to a different featured beer as brew masters take questions from Twitter fans and share stories about the beers and the breweries. To follow the conversation, use the hashtag #WFMBeer. At least one, if not all, of the beers listed above should be available at most Whole Foods Market stores that sell beer.
Participation is limited to those 21 years or older (duh!).
What is a Twitter beer tasting?
A Twitter beer tasting is a virtual event where people simultaneously taste beers together, and share their tasting notes in 140 character or less messages on Twitter.
What do I need to do to participate?
At the bare minimum, all you need to participate is a Twitter account and a beer in hand! For each #WFMBeer Twitter tasting, a particular theme is selected by Whole Foods and The Beer Wench. Participation in the Twitter tasting is enhanced when you follow the theme.
How do I follow the conversation?
All people participating in the Twitter beer tasting are encouraged to use the hashtag #WFMBeer in all of their tweets. If you have Tweetdeck or Hootsuite, we recommend that you create and dedicate an entire column to the hashtag, so you can follow the conversation as it happens!
What if I can’t find any of the beers on the “official” list?
You can still participate! Just find a beer or two that fits into the theme and join in. The theme this time around is organic beer — if you can’t find one of the delicious organic beers listed above, just look for the USDA organic logo on the beer shelf in a Whole Foods Market near you!
What if I have questions about the beers that I’m tasting?
You are in luck! Representatives from each of the breweries selected will be on Twitter during the entire event to lead the tasting and answer your questions. All of the representatives are listed next to the beers in the schedule above.
Is it okay to join the conversation late?
Of course! Better late than never!!!
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Internet Week NY runs a program called Make the Stage, which allows anyone to enter a pitch or proposal in one of eight categories on www.makethestage.com. Each category awards two winners 45-minute slots onstage at the Internet Week NY headquarters at 82 Mercer, one chosen by public voting and the other chosen by a team of Experts in the field.
This year Julia Herz, Craft Beer Director at the Brewer’s Association, submitted a talk on the “Localization of Beer”, which has been accepted and is now open for voting. Only two winners chosen per category — one chosen by public voting. Which is where all of you come in!
If any of you have a moment, and are willing, please submit a vote for Julia’s talk here. Note that voting does require you to sign up and enter your name and email address. It is a mere a 30 second quick process and they will not forward your information.
Best of luck to Julia! Cheers to Craft Beer!!!
]]>This year, I decided to start my own friendly pool. All are welcome to join. No money required, the only thing at stake is reputation — which some may argue is more important than money
For those who are interested, I’m willing to throw down a friendly beer bet for anyone who wants to get a it more serious.
Join the “CRAFT BEER POOL” here!!
“The planets have aligned, or more accurately, they will on May 20, 2012. While most of North America will be left out, including local cities like San Francisco and Sacramento, Truckee lies in the path of totality for the annular eclipse coming up later this spring.” – (Press Release, Fifty Fifty Brewing)
The celebration will take place at the Fifty Fifty brewpub in Truckee (North Tahoe, CA), starting at noon on May 20th. In addition to live music and awesome beer & food, co-owner, Alicia Barr, says that they anticipate ‘cleaning out the cellar’ to start making room for expansion, and offer some rare bottles for sale including previous vintages of Eclipse, BART, other barrel-aged blends, and some new products as well.
Tickets available at a discount in advance through FiftyFifty’s website.
Event Information:
* Date: Sunday, May 20, 2012
* Time: Noon – 8:30pm
* Venue: FiftyFifty Brewing Co. (Truckee, CA)
* Cost: $14 advance, $17 at the door. $7 for kids
* Bounce house, family games, and eclipse viewing
* Live music throughout the day
* Food: BBQ smoked over Eclipse barrel wood, Sushi from Drunken Monkey
* Drinks: FiftyFifty beer, spirits, water and soda for the kids!
About FiftyFifty Brewing Co.:
FiftyFifty Brewing Co.: Find Your Balance. Located in Truckee at 11197 Brockway Road, between Hwy 267 and downtown Truckee. Open seven days a week from 11:00 a.m. to 2 a.m., FiftyFifty serves both lunch and dinner to complement their variety of beers brewed on the premise. FiftyFifty also features a full bar, seasonal outdoor seating on the patio and live music and entertainment.
Aptly themed “Beer is for Lovers,” the virtual tasting is on February 7, from 7 to 8 p.m. EST, live on Twitter. Join Whole Foods Market and The Beer Wench as they taste through a playful quartet of palate-tantalizing beers, sure to bring out the romantic side of even the most cynical beer lover. All it takes to participate is a Twitter account and a beer in hand. To follow the conversation, use the hashtag #WFMBeer in your tweets.
For this event, four craft breweries across the country will participate to present a lineup of beers worthy of Cupid’s praise. Whether you plan on snuggling up with a loved one or celebrating with friends on Valentine’s Day, any or all of these beers will do the trick.
The featured beers include:
Every fifteen minutes, the focus will shift to a different brewery as brewmasters and brewery representatives actively answer questions and share stories about the beers and the breweries. The February 7 “Beer is for Lovers” Twitter Tasting schedule is:
7 p.m. EST: New Holland (@newhollandbrew) “The Poet”
7:15 p.m. EST: Flying Dog (@flyingdog) “Raging Bitch”
7:30 p.m. EST: Bison Brewing (@bisonbrew) “Chocolate Stout”
7:45 p.m. EST: Ninkasi (@Ninkasi) “Total Domination”
8 p.m. EST: After-party (free for all!)
In addition to tasting via Twitter, Whole Foods Market will be streaming the tasting live, with The Beer Wench, from it’s Coddingtown store located in Santa Rosa, CA. All are welcome to join the event in person, or watch it live on the Whole Foods Market LiveStream channel (http://www.livestream.com/
Participation is limited to those 21 years or older.
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About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.
After months of research & development, a team of craft beer and mixology experts across the U.S. has finally unveiled its new and exciting project, BeerMixology.com — the Internet’s most comprehensive and collaborative resource for beer cocktails.
In its most basic definition, beer mixology is defined as the art or skill of crafting and mixing cocktails that use beer as an ingredient. One of the newest and most innovative trends in both the spirits and beer industries, beer cocktails have begun to appear on the most prestigious of bar menus, and some unexpected places, in many of the major metropolises — especially in the cities boasting the largest craft beer cultures (San Francisco, Portland, Seattle, Denver, etc.).
“Beer Cocktails are taking the country by storm! Whether you’re into craft beer or your simply a fan of a good mixed drink, I think this trend touches people from all over the board. I’m excited to see where this takes us!” Tatiana Peavey, founder of FugglyBrew.com
Although mixing cocktails with beer is an emerging trend, it is slow to grow. Most mixologists and bartenders are hesitant to experiment with beer as an ingredient. Beer Mixology’s cross-drinking founder, Ashley Routson, attributes this problem to lack of resources on the subject, “Most traditional cocktail books and classes train people how to manipulate spirits with the use of bitters, syrups, juice, herbs, spices and even other spirits. Virtually none of them talk about using beer as an ingredient.”
It is also possible that the large spectrum of beer styles is also intimidating to the non-expert. Perhaps the real issue is not the lack of talent, but the lack of education. Routson notes, “Expecting a mixologist to know everything about beer would be like expecting a beer expert to know everything about wine. Not all alcohol is created equal, and it is extremely hard to be an expert at them all. This is why I think it is crucial for beer experts and professional mixologists to work together in crafting beer cocktails. A confluence of the minds, if you will. Beer mixology is what I consider to be a beautiful hybrid of both beverages and their cultures.”
With the goal of answering the need for a beer mixology resource, Routson sought the help of friends who were already successfully developing and executing beer cocktail recipes and events. She roped in some of the most talented mixologists and beer connoisseurs, all from major food & beverage capitals in the U.S. The founding team, all whose bios can be found on the BeerMixology.com website, includes Ryan Conklin, Jess Hunter, Tatiana Peavey, Rocky Yeh, Angelo De Ieso, Bradford Knutson, Justin Lloyd, Nat Harry, and Routson.
The team of beverage misfits expects to hit some road bumps with the launch of its innovative website. Many beer purists argue that beer is already, in itself, a perfectly crafted cocktail of barley, hops, yeast, and water. And why would anyone want to upset that balance?
Although already loaded with talent, BeerMixology.com is still seeking additional talent to join the team. BeerMixology.com will post and credit any bar or spirits brand that wants to feature their own beer cocktails on the site, and will gladly promote all beer cocktail events. Send all contributor requests and media inquiries to [email protected].
About Beer Mixology
Beer Mixology was founded by a group of craft beer and cocktail experts from all over the United States, all with different backgrounds in the wonderful world of booze. Some are renowned and experienced mixologists, others brewers and craft beer aficionados, some come from both worlds, but all share a common passion for the art and science of beer mixology.