On Feb. 7 from 7-8 p.m. CST, join Whole Foods Market (@WholeFoods) and myself (@TheBeerWench) as we chat about chocolate beers, cooking with beer recipes, and perfect beer pairings for Valentine’s Day. Taste and tweet about four tantalizing chocolate beers with the breweries that make them.

To participate, pick up one or all of the featured chocolate beers and tweet your experience using the hashtag #WFMBeer. Every 15 minutes, the focus of the tasting will shift to a different beer. The schedule is as follows:

5:00 p.m. PST: Samuel Smith’s (@merchantduvin) Organic Chocolate Stout

5:15 p.m. PST: Odell Brewing (@OdellBrewing) Lugene Chocolate Milk Stout

5:30 p.m. PST: Bison Organic Beer (@bisonbrew) Organic Chocolate Stout

5:45 p.m. PST: Southern Tier (@stbcbeer) Choklat

Skip the diamonds and the pearls this Valentine’s Day and woo your special someone with a velvety smooth, rich and chocolate-y craft beer.

Participation is limited to those 21 years or older.

Dan, Andie & Me

We expect to be met with lots of resistance, doubt and disbelief. The weaker ones will be easily wooed, but the stronger ones will take more convincing. The purists will cry blasphemy and bastardization! They will stick us with pitch forks and threaten to burn us at the stake.

But we are determined to razzle dazzle the non-believers with our delicious, whimsical and oh-so-sexy concoctions. By creatively combining artisan spirits with craft beer and a touch of magic, the Brewing Network will soon find itself under the spell of beer mixology. And, if worse comes to worst, we will just get the hosts of the show so liquored up they will think the whole thing was a dream.

Will we we shunned from the beer industry, forever to be known forever as outcasts? Or we will find new alliances for the beer cocktail movement in the Brewing Network? The only way to find out is to tune into the LIVE show on Sunday, September 16th at 5pm PST.

Listen to the LIVE show here.

If you are among the herd attending this year, make certain to pit stop at Bison Brewing — the 100% certified organic brewery headquartered in Berkeley, CA. We will be featuring our Organic Honey Basil Ale and our Organic Chocolate Stout this year. And if you want to meet up with me at the fest and grab a beer, don’t hesitate to send me a tweet @TheBeerWench on the day of!

It is also important to note that the NAOBF is sustainable in a number of ways: festival attendees sample beer from reusable and compostable cornstarch glasses made from domestically grown corn by a zero-waste, solar-powered company. Onsite composting and recycling stations are provided for festival waste and are supervised by recycling czars. Food vendors are required to use compostable cutlery and plates and employ sustainable practices. Electricity needs are met with a combination of biodiesel and solar generators. Volunteers wear organic cotton and hemp t-shirts, and all event signage is reusable.

Event hours are Noon to 9 p.m. Friday and Saturday, and Noon to 5 p.m. Sunday. Admission into the event is free. The purchase of a $6 reusable, compostable cornstarch glass is required for tasting beer, as are tokens, which sell for $1 apiece.

Why an organic beer festival? Studies show that the world’s population currently consumes 30% more natural resources than the Earth’s ecosystems can replenish. According to the Environmental Protection Agency, commercial agriculture is accountable for 70% of the pollution in our country’s rivers and streams. Genetically modified ingredients can be found in nearly every grocery store. The NAOBF believes that education and exposure leads to awareness, and awareness can translate to passion. If everyone becomes passionate about sustainability, as a whole we can make the planet a cleaner and healthier place for all of us to habitat. If the conversation starts with an organic beer, that’s even better!

I recently partnered with two of my talented and forward thinking friends, Jerry James Stone and Chris Eldridge, to launch a beer mixology pilot project (you can read more about the team below). Our ultimate goal is to develop one of the most, if not the most viral beverage-themed video series on the Internet (move aside Wine Library TV!).

The first recipe and video in the series, “Roasted Apricot Margarita (Made with Beer)“, was posted on the Discovery Channel’s website this week. The unique recipe features a twist on the classic margarita with apricot preserves and American IPA (video features: Bison’s Organic IPA).

Instead of posting the recipe and the video on my blog, I’m going to force you to visit the Discovery Channel post so that you can help support our project by liking it on Facebook and retweeting the link on Twitter. Just think of the possibilities if this project takes off! Thanks, in advance, for all your support.

And here is a little teaster for the road…

___________________________

About the Beer Mixology Team

Jerry James Stone

Jerry is a writer for Discovery Channel, and the producer and main recipe developer for TreeHugger’s Green Wine Guide, which features sustainable wineries and vegetarian wine pairings. He’s currently creating the official Philz Coffee cookbook for the Bay Area establishment which will feature recipes about cooking with coffee.

He has been a food judge alongside Michael Pollan and Alice Waters for the Good Food Awards and wrote the nightlife section for Fodor’s 2013 San Francisco guide book. His writings can be found in MAKE magazine, The Atlantic and Digg.com.

Follow Jerry on Twitter @JerryJamesStone

Ashley V Routson

Known to most as The Beer Wench, Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA  — where her responsibilities include everything from marketing, sales, PR, social media & events.

Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.

Follow Ashley on Twitter @TheBeerWench & @BeerMixology

Chris Eldridge

Chris an Independent Video Producer, Editor, and Cinematographer for corporate, television, and marketing-oriented clients, with a persistent, detail-oriented work ethic. He studied Cinematography at San Francisco State University, working as a projectionist at movie theaters in San Jose & San Francisco. Out of school, Chris began working in Television and shooting feature films with friends, one of which saw theatrical distribution in the US & India.

Chris currently produces content for the EMS industry, as well as several wine, beer, arts, and entertainment pieces for his personal project, CineVine.com.

Follow Chris on Twitter @thedridge & @CineVine

On April 21st, Beer Revolution, Downtown Oakland’s most popular craft beer bar and bottle shop, invites you to celebrate organic beer and the brewers that make them! In honor of Earth Day, organic brewers from up and down the West Coast will be hosting their own “Organic Beer Revolution” at Beer Revolution, taking over its 40+ taps with a rebellious array of organic craft beer.

Technically speaking, non-organic beer is a modern-day phenomenon. All beer was organic before World War II, when the development and use of synthetic chemicals and pesticides began. Nowadays, organic brewers are an anomaly. But don’t let being an anomaly conuse your perception of organic craft beer. Same equipment, same process, same brewing talent required – the only thing that differentiates organic craft beer from its conventional counterparts is the earth-friendly agricultural practices used by organic farmers.

“Some people hold the misconception that organic craft beer is inferior to its conventional counterparts — which couldn’t be farther than the truth. Organic craft beer is just as delicious and innovative, if not more, as regular craft beer. My fellow organic brewers and I intend on proving this fact at the Organic Beer Revolution.” – Dan Del Grande, Bison Brewing.

The Organic Beer Revolution will start at noon on Saturday, April 21st, and last until every last drop of organic beer is consumed –or until last call– whichever comes first. The organic beer tap takeover will showcase a spectrum of beer styles from local Bay Area breweries, including Bison Brewing, Lucky Hand, Thirsty Bear, Mateveza, Santa Cruz Mountains Brewing and Uncommon Brewers — as well as a handful of organic beers from Northern California and Oregon breweries, including; Hopworks Urban Brewery, Butte Creek Brewing, Eel River Brewing, Commons Brewery and Fort George Brewery.

Several of the brewmasters will also be in the house, ready to answer any questions, so come toast the men and women that continuously put quality of ingredients and the health of the planet before the bottom line. Mother Earth thanks you!

The Organic Beer Revolution
• Place: Beer Revolution
• Location: 464 3rd St (Broadway & 3rd) Oakland, CA
• Date: April 21st
• Time: Noon-close
• Cost: per pint

The organic beer-themed tasting takes place on Twitter from 8-9 p.m. ET on Tuesday, Apr. 10. The tasting, featuring four organic beers from some of the world’s most respected and innovative brewers, includes:

• 8 p.m. ET: Dupont — Avril (led by @belgianexpert): The brewer’s favorite beer. Light in alcohol, full in flavor. 3.5 percent alcohol by volume (ABV).
• 8:15 p.m. ET: Samuel Smith — Strawberry Ale (led by @merchantduvin): Smooth malt and aromatic strawberry flavors merge together in an elegant fashion with fresh, ripe strawberries. 5.1 percent ABV.
• 8:30 p.m. ET: Bison Brewing — Honey Basil Ale (led by @bisonbrew): Creatively infused with fresh, organic whole leaf basil and organic clover honey. Crisp and herbaceous with a hint of sweetness. 6 percent ABV.
• 8:45 p.m. ET: Hopworks – Rise Up Red (led by @HopworksBeer): Mahogany smooth with mild caramel sweetness, balanced by local Cascade and Centennial hops for a crisp finish. 5.8 percent ABV.
• 9 p.m. ET: After party (free for all!)

Every fifteen minutes, the focus will shift to a different featured beer as brew masters take questions from Twitter fans and share stories about the beers and the breweries. To follow the conversation, use the hashtag #WFMBeer. At least one, if not all, of the beers listed above should be available at most Whole Foods Market stores that sell beer.

Participation is limited to those 21 years or older (duh!).

Twitter Beer Tasting FAQs

What is a Twitter beer tasting?

A Twitter beer tasting is a virtual event where people simultaneously taste beers together, and share their tasting notes in 140 character or less messages on Twitter.

What do I need to do to participate?

At the bare minimum, all you need to participate is a Twitter account and a beer in hand! For each #WFMBeer Twitter tasting, a particular theme is selected by Whole Foods and The Beer Wench. Participation in the Twitter tasting is enhanced when you follow the theme.

How do I follow the conversation?

All people participating in the Twitter beer tasting are encouraged to use the hashtag #WFMBeer in all of their tweets. If you have Tweetdeck or Hootsuite, we recommend that you create and dedicate an entire column to the hashtag, so you can follow the conversation as it happens!

What if I can’t find any of the beers on the “official” list?

You can still participate! Just find a beer or two that fits into the theme and join in. The theme this time around is organic beer — if you can’t find one of the delicious organic beers listed above, just look for the USDA organic logo on the beer shelf in a Whole Foods Market near you!

What if I have questions about the beers that I’m tasting?

You are in luck! Representatives from each of the breweries selected will be on Twitter during the entire event to lead the tasting and answer your questions. All of the representatives are listed next to the beers in the schedule above.

Is it okay to join the conversation late?

Of course! Better late than never!!!

Have more questions? Send me a tweet @TheBeerWench, or leave a message in the comment section below!!!

Saturday evening, starting at 6pm, The Guild Pub will experience an invasion of brewers and a three-way tap and cocktail menu takeover. Representing the home team is Commons Brewery, a small craft brewery located in Southeast Portland, Oregon. Joining the threesome from the North is Mt. Tabor Brewing, the newest craft brewery to open in Vancouver, Washington. And completing the love triangle, from the state to the South, is Bison Brewing, a 100% certified organic craft brewery from Berkeley, California.

“The Guild has been interested in doing beer cocktails for some time and is excited to partner with three innovative craft breweries, Portland’s number one source for beer news, and the country’s premier beer mixologist for the first of many beer cocktail events to come.”  – Dan Roy, owner of The Guild Pub.

For four straight hours, The Guild Pub will feature a menu of original beer cocktails designed by each of the breweries with the help of BeerMixology.com’s founder, Ashley “Beer Wench” Routson. In addition to the cocktails designed by each brewery, there will be a special “his & her” beer cocktail collaborated on by beer blogging duo, Angelo De Ieso and Ashley Routson. Sample pours of each beer will be available for the inquisitive minds craving a side by side analysis. Brewmasters from each brewery will also be in house, making the menage-a-trois of beer love an even more intimate experience.

The Beer Mixology Hat Trick
Who: BREWPUBLIC, Commons Brewery, Mt. Tabor Brewing, Bison Brewing
Where: The Guild Pub
1101 East Burnside Street
When: February 25th, 6-10pm
Cost: $8 per cocktail, $4 per pint

East Bay, South Bay, North Bay — San Francisco isn’t the only one getting the action during beer week. So how does one go about choosing which events to go to and which events to pass on?

Being an employee of a Bay Area brewery and a resident with quite the party-girl reputation, many people have been approaching me for advice. What are the hottest, can’t-miss events? And where will The Wench be? (Duh., I’ll be at the hottest, can’t-miss events!)

There are so many great events this year and, whereas I would love to attend every single event on the list, it is physically impossible for me to do so. Here is, however, the list of places that you can most definitely find me during SF Beer Week.

Friday, February 10th

Opening Celebration
Where: Concourse Exhibition Center, San Francisco
Time: 6-10pm
Admission: $55

Sunday, February 12th

The Unbirthday Beer Cocktail Party
Where: Revival Bar & Kitchen, downtown Berkeley
Time: 2-4pm
Admission: $30 for 3 beer cocktails & light tea party fare
Eventbrite: http://beermixology.com/eventbrite
Summary: This is your chance to experience beer mixology in a most unique setting. The Unbirthday Beer Cocktail Party will feature three unique concoctions crafted using St. George Spirits and Bison Organic Beers. Don’t be late for this very important date!

Monday, February 13th

Brews & Booze Threesome
Where: Thirsty Bear Brewery, San Francisco
Time: 6-8pm
Admission: $25 for 4 beer cocktails & light snacks
Eventbrite: http://www.eventbrite.com/event/2843959359
Summary: A sexy cocktail event for consenting adults. Taste a menage-e-tois of local artisanal companies: Bison Brewing, ThirstyBear, & St. George Spirits. Straight spirits and beer tasting also included in price of admission. Additional cocktails available for purchase a la carte.

Wednesday, February 15th

The Three Ring Circus
Where: Elks Lodge No. 3, San Francisco
Time: 6-10pm
Cost: $120
Tickets: threeringcircus.eventbrite.com
Summary: A Brewer’s Dinner and Sideshow Presented by Sean Z. Paxton featuring Speakeasy, Ninkasi, and Shmaltz

Thursday, February 16th

East Bay Brew Fest
Where: Pyramid Ale House, Berkeley
Time: 5-9pm
Admission: $20
Eventbrite: http://www.eastbaybrewfest.eventbrite.com
Summary: Celebrate San Francisco Beer Week East Bay-style by sipping unlimited samples from the best breweries on the east side of the bridge.

Friday, February 17th

Meet the Brewer with Tyler King of The Bruery
Where: Beer Revolution, Oakland
Time: 5-10pm

An Evening with Firestone Walker Brewing Company
Where: The Trappist, Oakland
Time: 6-10pm

(I will be running up and down the street, back and forth between these two events!!)

Saturday, February 18th

Organic Orgy
Where: Thirsty Bear, San Francisco
Time: 4-7pm
Admission: $35
Eventbrite: http://www.eventbrite.com/event/2762311147
Summary: An orgy of California organic beers from all of CA’s certified organic breweries with Bison, Butte Creek, Eel River, MataVeza, Napa Smith, Santa Cruz Mountain, Sierra Nevada (Estate Ale), ThirstyBear, Ukiah, Uncommon Brewers. Tray passed appetizers from local organic farms.

Sunday, February 19th

Celebrator 24th Anniversary Bash
Where: Trumer Brewery, Berkeley
Time: 4-8pm
Admission: $50 in advance, $70 at the door
Tickets: http://celebrator.com/anniversary/2012/

Naturally, this list is not the end all be all, and I will most likely make random appearances at several other events during the week. If you are in town and want to join me in my adventures, do not hesitate to shoot me an email: routson@gmail.com or a tweet at me: @thebeerwench! Cheers!

Aptly themed “Beer is for Lovers,” the virtual tasting is on February 7, from 7 to 8 p.m. EST, live on Twitter. Join Whole Foods Market and The Beer Wench as they taste through a playful quartet of palate-tantalizing beers, sure to bring out the romantic side of even the most cynical beer lover. All it takes to participate is a Twitter account and a beer in hand. To follow the conversation, use the hashtag #WFMBeer in your tweets.

For this event, four craft breweries across the country will participate to present a lineup of beers worthy of Cupid’s praise. Whether you plan on snuggling up with a loved one or celebrating with friends on Valentine’s Day, any or all of these beers will do the trick.

The featured beers include:

• The Poet, New Holland Brewing Co.: The Poet has a rich, smooth malt character enveloped in tones of roast and chocolate. A soft mouth-feel brings luxurious flavors and soothing aroma. The Poet is a seductive companion to dinner and dessert, especially beef, mushrooms & chocolate. 5.2% abv.
• Raging Bitch Belgian-Style IPA, Flying Dog: In the words of Gonzo artist Ralph Steadman, Raging Bitch is “two inflammatory words…one wild drink. Nectar imprisoned in a bottle.” With fruity funk and hop bite, it’s big, bold, beautiful, and complex, just like a Raging Bitch should be. 8.3% abv.
• Chocolate Stout, Bison Brewing: Often referred to as Barry White’s voice in a bottle, Bison’s Chocolate Stout is a dark, slow-pouring aphrodisiac of the smoothest proportions; rich roast, slightly bitter but, oh so luscious. 100% certified organic, 100% certified orgasmic. 5% abv.
• Total Domination, Ninkasi Brewing: Multiple hops collide in balanced perfection, dominating the senses, achieving total satisfaction. From the Pacific Northwest, birthplace of the modern IPA, comes a beer whose name says it all. 6.7 abv.

Every fifteen minutes, the focus will shift to a different brewery as brewmasters and brewery representatives actively answer questions and share stories about the beers and the breweries. The February 7 “Beer is for Lovers” Twitter Tasting schedule is:

7 p.m. EST: New Holland (@newhollandbrew) “The Poet”
7:15 p.m. EST: Flying Dog (@flyingdog) “Raging Bitch”
7:30 p.m. EST: Bison Brewing (@bisonbrew) “Chocolate Stout”
7:45 p.m. EST: Ninkasi (@Ninkasi) “Total Domination”
8 p.m. EST: After-party (free for all!)

In addition to tasting via Twitter, Whole Foods Market will be streaming the tasting live, with The Beer Wench, from it’s Coddingtown store located in Santa Rosa, CA. All are welcome to join the event in person, or watch it live on the Whole Foods Market LiveStream channel (http://www.livestream.com/wholefoodsmarket)

Participation is limited to those 21 years or older.

—————————————-

About Whole Foods Market^®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.

The Unbirthday Beer Cocktail Party

An SF Beer Week invitation even the Queen of Hearts can’t resist

On February 12th, you are invited to enter a world where time is backwards, nothing is what it seems, and everything is what it isn’t. As a part of the SF Beer Week festivities, Bison Brewing & St. George Spirits are transforming local farm-to-table restaurant, Revival Bar & Kitchen, into a Wonderland of nonsense to throw a Mad Hatter-themed party of epic proportions.

This is your chance to explore the world of beer mixology in a most unique setting. The Unbirthday Beer Cocktail Party will feature three boozy concoctions designed by Bison Brewing’s  Ashley Routson, and founder of BeerMixology.com, Revival’s head mixologist, Nat Harry and St. George’s very own “Vodka Vixen,” Andie Ferman. No worries, these mysterious tonics will not cause you to grow or shrink.

Don’t be late, for this very important date. Tea time starts promptly at 2pm and ends at 4pm. Price of admission includes three beer cocktail tickets, an array of elegant appetizers, and a raffle ticket for swag. The first 25 ticket buyers get early access to a VIP hour, featuring a tasting of organic brews and straight spirits led by the Bison and St. George crew.

Costumes, while optional, are encouraged! And sorry Alice, this tea party is for adults only, 21 & over.

Event Details
What: The Unbirthday Beer Cocktail Party
Where: Revival Bar & Kitchen (downtown Berkeley)
*** 1 block from downtown Berkeley BART station
When: February 12th, 2-4pm
*** First 25 tickets purchased get early access to VIP hour, 1-2pm
Cost: $30 online, $35 at the door.
Eventbrite: http://beermixology.eventbrite.com