Tis the season to be jolly, and nothing makes the fa-la-la-la-la’s quite as merry as a frothy glass of holiday ale. In celebration of the season, Whole Foods Market has teamed up again with yours truly to co-host a virtual beer tasting LIVE on Twitter.

On Dec. 18 from 7-8 p.m. CST, join Whole Foods Market (@WholeFoods) and myself (@TheBeerWench) as we chat about favorite holiday beers, cooking with holiday beer recipes, and holiday beer pairings. Simultaneously taste four unique and festive ales while tweeting alongside the folks behind the breweries that make them.

To participate, pick up one or all of the featured holiday beers and tweet your experience using the hashtag #WFMBeer. Every 15 minutes, the focus of the tasting will shift to a different beer. The schedule is as follows.

• 6:00 p.m. PST: New Belgium (@newbelgium) Snow Day
• 6:15 p.m. PST: Bison (@bisonbrew) Gingerbread Ale
• 6:30 p.m. PST: 21^st Amendment (@21stAmendment) Fireside Chat
• 6:45 p.m. PST: Deschutes (@DeschutesBeer) Jubelale

Whether spent cuddling next to the fireplace, entertaining a household of family and friends, or airing your grievances around the Festivus pole, these festive winter ales are sure to bring extra sparkle to your holiday season.

If you can’t find one of the recommended beers above, simply ask your local Whole Foods Market beer specialist to make a holiday beer recommendation and then join the conversation on Twitter. Don’t forget the hashtag #WFMBeer.

And don’t for get to leave one of these beers out for Santa – rumor has it, he loves craft beer too.

Participation is limited to those 21 years or older.

Aptly themed “Beer is for Lovers,” the virtual tasting is on February 7, from 7 to 8 p.m. EST, live on Twitter. Join Whole Foods Market and The Beer Wench as they taste through a playful quartet of palate-tantalizing beers, sure to bring out the romantic side of even the most cynical beer lover. All it takes to participate is a Twitter account and a beer in hand. To follow the conversation, use the hashtag #WFMBeer in your tweets.

For this event, four craft breweries across the country will participate to present a lineup of beers worthy of Cupid’s praise. Whether you plan on snuggling up with a loved one or celebrating with friends on Valentine’s Day, any or all of these beers will do the trick.

The featured beers include:

• The Poet, New Holland Brewing Co.: The Poet has a rich, smooth malt character enveloped in tones of roast and chocolate. A soft mouth-feel brings luxurious flavors and soothing aroma. The Poet is a seductive companion to dinner and dessert, especially beef, mushrooms & chocolate. 5.2% abv.
• Raging Bitch Belgian-Style IPA, Flying Dog: In the words of Gonzo artist Ralph Steadman, Raging Bitch is “two inflammatory words…one wild drink. Nectar imprisoned in a bottle.” With fruity funk and hop bite, it’s big, bold, beautiful, and complex, just like a Raging Bitch should be. 8.3% abv.
• Chocolate Stout, Bison Brewing: Often referred to as Barry White’s voice in a bottle, Bison’s Chocolate Stout is a dark, slow-pouring aphrodisiac of the smoothest proportions; rich roast, slightly bitter but, oh so luscious. 100% certified organic, 100% certified orgasmic. 5% abv.
• Total Domination, Ninkasi Brewing: Multiple hops collide in balanced perfection, dominating the senses, achieving total satisfaction. From the Pacific Northwest, birthplace of the modern IPA, comes a beer whose name says it all. 6.7 abv.

Every fifteen minutes, the focus will shift to a different brewery as brewmasters and brewery representatives actively answer questions and share stories about the beers and the breweries. The February 7 “Beer is for Lovers” Twitter Tasting schedule is:

7 p.m. EST: New Holland (@newhollandbrew) “The Poet”
7:15 p.m. EST: Flying Dog (@flyingdog) “Raging Bitch”
7:30 p.m. EST: Bison Brewing (@bisonbrew) “Chocolate Stout”
7:45 p.m. EST: Ninkasi (@Ninkasi) “Total Domination”
8 p.m. EST: After-party (free for all!)

In addition to tasting via Twitter, Whole Foods Market will be streaming the tasting live, with The Beer Wench, from it’s Coddingtown store located in Santa Rosa, CA. All are welcome to join the event in person, or watch it live on the Whole Foods Market LiveStream channel (http://www.livestream.com/wholefoodsmarket)

Participation is limited to those 21 years or older.

—————————————-

About Whole Foods Market^®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.