Drink With The Wench » new belgium http://drinkwiththewench.com Drinking through the world, one beer at a time. Mon, 02 Mar 2015 00:57:37 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.7 The Hunt for New Belgium’s “Red Hoptober” Begins Now! http://drinkwiththewench.com/2012/07/the-hunt-for-new-belgiums-red-hoptober-begins-now/ http://drinkwiththewench.com/2012/07/the-hunt-for-new-belgiums-red-hoptober-begins-now/#comments Mon, 23 Jul 2012 17:09:42 +0000 http://drinkwiththewench.com/?p=8516 Just when I thought all the possible hop pun beer names have been thought of, New Belgium announced the release of a brand spanking new seasonal — Red Hoptober, a deep garnet ale featuring Eldorado red hops.

Weighing in at 6% abv and 45 IBUs, Red Hoptober is a dark garnet ale with a bright head and three varieties of hops. El Dorado hops from Central Washington are bold and present with a distinct, piney flavor as well as citrus notes. The caramel malt and roasted barley provide a sturdy backbone. Centennial and Cascade hops bring more hints of citrus, and a subtle roasty tone follows through each sip.

 “Fall seasonals are a terrific transition from hot weather’s lighter beers into the warm embrace of winter beers,” says New Belgium Brewer Grady Hull.  “Red Hoptober is perfect for a cool day fishing or a relaxing night around the campfire.”

No need to wait until fall though — the hunt is on now. Red Hoptober is available in most New Belgium markets now through October. To find New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at https://www.facebook.com/newbelgium.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

]]> http://drinkwiththewench.com/2012/07/the-hunt-for-new-belgiums-red-hoptober-begins-now/feed/ 2 10 Amazing Women in Craft Beer You Should Know and Follow http://drinkwiththewench.com/2012/04/10-amazing-women-in-craft-beer-you-should-know-and-follow/ http://drinkwiththewench.com/2012/04/10-amazing-women-in-craft-beer-you-should-know-and-follow/#comments Wed, 25 Apr 2012 18:50:08 +0000 http://drinkwiththewench.com/?p=8160 Whereas I don’t always believe that women need to segregate themselves from the men in the craft beer industry through the creation of gender-based organizations and groups, I do believe that the women in the industry do deserve to be celebrated. While there are so many more women in the industry that I would have loved to have highlighted, I have narrowed down the top 10 Amazing Women in Craft Beer that I personally think every craft beer lover should know and follow.

Please note that this list is based on my personal opinions and relationships with these women, and is therefore extremely biased. Nonetheless, these are all very important women who have already and continue to make a huge impact on the beautiful world of craft beer. Also note that the order of the women on the list does not signify ranking, it is merely a listing. Cheers!

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Photo: CraftBeer.com

1. Julia Herz

Craft Beer Program Director, Brewer’s Association

Biographical Snapshot: Julia Herz is orchestrator of Craft Beer Muses, CraftBeer.com’s outlet for furthering the craft beer conversation. As the Craft Beer Program Director Brewers Association (BA) and Publisher of CraftBeer.com, Julia serves as an advocate for and educator about U.S. craft brewers, and is a key spokesperson for the BA.

Julia is a BJCP beer judge, award-winning homebrewer, a Certified Cicerone® and leader of American Craft Beer Week. Her areas of expertise include: resources and education on craft beer, general statistics on the craft brewer segment, beer styles and trends plus craft beer and food pairing. She has been featured by the Food Network ‘Unwrapped’ Series, interviewed on Public Radio, Sirius/XM, CNBC Squawk Box, Fox News and hundreds of other media outlets. Julia is a graduate of University of South Florida and previously worked at CNN in Washington D.C.

Why Julia is a Rockstar: Julia is the epiphany of the term “craft beer advocate” — regardless of gender. Julia is arguably the strongest voice of the craft beer industry. Her passion, drive and knowledge is extremely inspiring. She has, hands down, one of the best palates I’ve ever seen in my life. If there is one person in the craft beer community that I aspire to be like the most, man or woman, it is Julia.

Follow Julia on Twitter: @HerzMuses

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Photo: TeriFahrendorf.com

2. Teri Fahrendorf

Brewmaster, Road Brewer, Founder of Pink Boots Society

Biographical Snapshot: Teri is the second woman brewmaster in the history of American craft beer. She was the first woman brewmaster at both a California craft brewery and at an Oregon craft brewery. Her extensive brewing experience includes Sieben’s River North Brewpub in Chicago; Golden Gate Brewing Company in Berkeley, California; Triple Rock Brewing Company in Berkeley, California; and Steelhead Brewing Company‘s five locations in Oregon and California. Teri has won a total of eights medals in the Great American Beer Festival competition.

Teri is currently the President of the Pink Boots Society, an international charitable trade organization created to inspire, encourage, and empower women to become professionals in the Beer Industry. Teri also boasts experience as a technical speaker at many beer industry conferences, and has written technical articles for brewing trade magazines and books. Teri is a graduate of the Siebel Institute of Brewing Technology in Chicago, where she was voted Class President; the first woman class president in Siebel’s history. Teri also has a Bachelors of Business Administration from the University of Wisconsin.

Why Teri is a Rockstar: When Teri first started brewing professionally in 1989, there were virtually no women working in breweries. Now, as a result of her efforts with the Pink Boots Society, every major and most of the smaller craft breweries in the country have at least one woman on the team. I have yet to meet her in person, but I look forward to that day!

Follow Pink Boots on Twitter: @PinkBootsBeer

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Photo: Facebook

3. Lucy Saunders

Owner, F&B Communications LLC

Biographical Snapshot: Lucy is a writer (newspapers, magazines and books) and educator primarily focused on food & beer pairings, cooking with beer, and environmentalism in the beer industry. She is the author of five cookbooks including Cooking with Beer,Grilling with Beer,and The Best of American Beer & Food. Lucy was one of three women who contributed to Beer Hunter, Whisky Chaser — an international collection of essays honoring the famous beer & whiskey writer, Michael Jackson. Lucy is also an instructor at the Siebel Institute on Beer & Food.

In addition to her writings, Lucy is the organizer of the Great Lakes Water Conservation Conference for craft brewers and policy makers as well as a speaker on sustainability topics in brewing. Lucy is a graduate of the Siebel Institute’s Sensory Evaluation course, and trained in baking and pastry at the Cooking and Hospitality Institute of Chicago. She also graduated from Hamilton University with a Bachelors degree in English Literature.

Why Lucy is a Rockstar: Not only is Lucy a pioneer in the world of food & beer, but I also consider her to be a beloved mentor, trusted friend and respected colleague. Ever since I met her (roughly 4 years ago), Lucy has taken me under her wing and has been one of my greatest supporters. She is one of the most intelligent, passionate and kindest people I have ever met. I have learned so much and have so much more to learn from Lucy.

Follow Lucy on Twitter: @lucybeercook & @GLWater

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Photo: Facebook

4. Wendy Littlefield

Co-Founder, Vanberg & DeWulf

Biographical Snapshot: Founded in 1982 by Wendy Littlefield and her husband Don, Vanberg & DeWulf pioneered the importation of artisan ales from Belgium. From 1997 to 2003, Wendy and her husband Don co-founded and ran Brewery Ommegang, the first brewery to produce cork-finished, bottle conditioned Belgian style beers in America. Wendy was the first American woman inducted into the Belgian Brewers Guild in its more than 500 year history.

Wendy is also the founder of Pi Group, a marketing consulting firm with special interest in women’s issues, girls’ education, widening participation for minorities, sustainable dining on campus – and how non-profits can use social networking to advance their causes. She graduated magna cum laude from Yale University with a Bachelors degree in Architectural History.

Why Wendy is a Rockstar: As fate would have it, I met Wendy the very same day I met Lucy (above) — a pinnacle moment in my life as a female beer blogger and aspiring beer professional. Wendy’s resume is quite possibly the most impressive of all the women in the craft beer industry. If anyone should be deemed the first woman pioneer of craft beer in the U.S., Wendy gets my vote. I’m proud to call her a friend and mentor. I look forward to the day when I can join in on one her adventures in Belgium.

Follow Wendy on Twitter: @belgianexpert

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Photo: Discovery.com

5. Mariah Calagione

Vice President/ Marketing, Dogfish Head Brewery

Biographical Snapshot: Considered the right-side of the brain inside the workings of Dogfish Head, Mariah is not just Sam’s wife, but an integral part of the Dogfish Head team. After supporting her husband with an actual paycheck for the first few years, Mariah joined the Dogfish Head team full-time in 1997. As Vice President, Mariah works with the marketing, web, merchandise, tour and community teams. She also oversees all the social media marketing done by Dogfish.

Prior to and during the beginning of Dogfish Head’s development, she was Director at WBOC-TV, a CBS affiliate based in Maryland. Mariah graduated with a Bachelors in Public Policy from Brown University.

Why Mariah is a Rockstar: Mariah is living proof that behind every great man is an even greater woman (no offense Sam). In my eyes, Mariah is the glue that holds Dogfish Head’s core together. She is one of the brilliant minds behind Dogfish Head’s creative and innovative marketing. Under Mariah’s leadership, Dogfish Head has emerged as one of the, if not the, most influential craft beer brands on social media. She is also one of the biggest supporters of beer bloggers, and I am honored to call her a friend!

Follow Mariah on Twitter: @dogfishbeer

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Photo: Entrepreneur Magazine

6. Kim Jordan

CEO & President, New Belgium Brewing

Biographical Snapshot: As CEO and President of New Belgium Brewing, Kim is active in day-to-day sales, Branding, and Organizational Development aspects of the business with a huge focus on mid-range and long-range strategical development. She cultivated her passion for social work, the environment and community to develop one of the fastest growing craft breweries in the U.S. Under her leadership, New Belgium boasts a healthy internal culture with progressive policies such as employee-ownership, open book management and philanthropic giving. She negotiated New Belgium’s transition to wind powered electricity through an employee vote and as over seen the implementation of Colorado’s largest private solar array at the Fort Collins facility.

In her twenty years as an entrepreneur, Kim has spoken to thousands of people in the business, nonprofit and academic worlds about how to create a vibrant and rewarding work culture that enhances the bottom line. Kim graduated from Colorado State University with a Master’s Degree in Social Work. Her early work included being an advocate for women’s rights and family health at Project Self Sufficiency.

Why Kim is a Rockstar: Kim is one of the most powerful women in craft beer. As the third largest craft brewery in the U.S., New Belgium changing the way craft beer is perceived and consumed in the marketplace. Kim is also driving major change in policy and brewing operations across the world. But don’t let her success and notoriety intimidate, Kim is an extremely down to earth, very approachable woman.

Follow New Belgium on Twitter: @newbelgium

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Photo: Facebook

7. Lisa Morrison

Author, Craft Beers of the Pacific Northwest

Biographical Snapshot: Known amongst the craft beer community as The Beer Goddess, Lisa is a Portland-based freelance beer writer, published author, beer instructor, beer judge and general crusader for the craft beer movement. Her freelance writing work includes: the Brewers Association’s New Brewer, Celebrator Beer News, Northwest Brewing News and more. Lisa is also the host of Beer O’Clock, a radio program on Newsradio 101 FM KXL connecting beer lovers from around the world to the best in great beer through exclusive interviews, brews news, event listings, and tasting notes, etc.

Lisa is also the author of Craft Beers of the Pacific Northwest, the first book in more than a decade that brings beer lovers the very best insider information on the best places to source Northwest beer. Lisa graduated Colorado State University with a degree in Technical Journalism.

Why Lisa is a Rockstar: As one of the first modern-day female beer writers, Lisa has helped to forge the path for beer writer a bloggers, both male and female alike. She is a staple and a figure in her local Portland beer scene, actively supporting her local watering holes, breweries, fellow beer writers and bloggers. Lisa is one of the kindest women I have ever met, and I’m truly honored to call her a friend.

Follow Lisa on Twitter: @TheBeerGoddess

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Photo: Jon Weber, BeerObsessed.com

8. Nicole Erny

Exam Manager, Cicerone Certification Program

Biographical Snapshot: By far the youngest on this list, Nicole Erny was recently crowned the first woman Master Cicerone, and is one of four people in the world to claim the title. Her main responsibilities at the Cicerone Certification Program include planning and managing all aspects of the Certified Cicerone Exam; leading trainings for distributors, brewery sales teams, and other groups of beer industry professionals; Administering the Cicerone Exam at various locations throughout the US and beyond.

As a native Northern Californian with a special focus on Belgian beer, Nicole has created fantastic beer menus and formulated pairings that have captured the interest of beer drinkers from novice to expert. She has a Bachelor’s Degree,Interdisciplinary Humanities with emphasis in Media Studies from New College of California.

Why Nicole is a Rockstar: As someone who is lucky enough to live in Nicole’s neck of the world, I can attest to her super-human tasting powers and ridiculously vast knowledge of beer. When I first met Nicole, as she was tending bar at The Trapist in Oakalnd, I knew right away that she was destined for great things in beer. I’ve had the honor of taking the Certified Cicerone Exam under her management, and have experienced her training first hand. She is one of the most energetic women in the industry, and I’m really excited to see what she accomplishes in the coming years!!

Follow Nicole on Twitter: @Beer_Muse

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Photo: Melissa Cole

9. Melissa Cole

Author, Let Me Tell You About Beer

Biographical Snapshot: Melissa is an expert beer writer, beer event organizer, bar staff training and corporate events. Melissa Cole is also the founder and author of the popular UK beer blog, Taking the Beard Out of Beer. Melissa has been invited to judge at beer competitions from London to Italy and Amsterdam to America, having built a reputation as having a fine palate and fun approach to all things brewed. She is lead partner in London’s only dedicated beer tasting business, lovebeer@borough in Borough Market.

Melissa recently published her début book on beer, Let Me Tell You About Beer. She is also London’s leading exponent of corporate tastings and beer experiences, with everything from 10 cover high-end beer matched dinners for senior executives of blue chip companies to themed canape receptions for 300 delegates under her belt. Melissa was also named one of the Most Powerful Women in the Drinks Industry by Channel4 Food.

Why Melissa is a Rockstar: The percentage of women beer drinkers in the UK is pathetically low. So much so, that mega-corporations have targeted the alcohol loving women of the UK with horrible marketing gimmicks like clear beer. Through her writing, speaking engagements, and event planning, Melissa has made it her mission to educate women in the UK about craft beer. She is a friend that I frequently enjoy standing next to on a virtual soap box, using our blogs and Twitter voices to inspire change in the beer community.

Follow Melissa on Twitter: @MelissaCole

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Photo: ryan tillotson

10. Gwen Conley

Quality Assurance Manager, Lost Abbey

Biographical Snapshot: Gwen got her start in the beer biz as microbiologist for Coors in Golden, Colorado. She left Coors to work for the Ball Corporation, where she went through their sensory training program and became an expert on how colors, aromas, and flavors work together to create sensory experiences. After that, Gwen took her experience to Flying Dog, where she managed their QA efforts and conducted educational programs in beer and food pairings.

Gwen is currently manages the brewing and production processes at Lost Abbey where she is “putting all that fancy science equipment in the lab to work”. She also oversees Lost Abbey’s sensory sessions and assists in production of its much sought after barrel blends. Gwen is an instructor at the American Brewers Guild, instructing aspiring brewers on the subjects of Quality and Microbiology. She graduated the University of Colorado with a Bachelor’s Degree in Biology.

Why Gwen is a Rockstar: Picture the phrase: Kicking ass and taking names — that is Gwen. Gwen is quite possibly the most badass woman in the craft beer world. Although extremely fun and sociable, Gwen is one tough and serious chick when it comes to the quality of beer. Her lab work is changing the landscape of beer, one microorganism at a time. But don’t let her geeky science background fool you, Gwen definitely knows how to have a good time :)

Follow Gwen on Twitter: @sensorygoddess

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 Cheers!!!

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Whole Foods Market® and The Beer Wench Present Craft Beer Twitter Tasting Series
 http://drinkwiththewench.com/2011/12/whole-foods-market%c2%ae-and-the-beer-wench-present-craft-beer-twitter-tasting-series%e2%80%a8/ http://drinkwiththewench.com/2011/12/whole-foods-market%c2%ae-and-the-beer-wench-present-craft-beer-twitter-tasting-series%e2%80%a8/#comments Tue, 13 Dec 2011 08:50:11 +0000 http://drinkwiththewench.com/?p=7653 
BERKELEY, Calif. (December 13, 2011) — Whole Foods Market (@WholeFoods) has teamed up with social media maven and craft beer evangelist, The Beer Wench (@TheBeerWench), on a series of virtual beer tastings to be hosted LIVE on Twitter.

 The themed series will take place every two months.

The first tasting in the series is scheduled for Tuesday, December 20 from 7 to 8 p.m. EST. In honor of the holiday season, winter ales have been chosen as the theme. All it takes to participate is a Twitter account and a seasonal winter beer in hand. To join the conversation, participants merely need to attach the hashtag #WFMBeer to all of tweets during the event.

“Whole Foods Market is one of the best brands on Twitter, and they do an amazing job connecting with and engaging their audience. Every week, they host really fun discussions about food and wine with their followers,” said Ashley Routson, beer expert and founder of DrinkWithTheWench.com. “For selfish reasons, I felt that craft beer deserved to be thrown into the mix.”
Whole Foods Market and The Beer Wench are joining forces with four craft breweries across the country, all with delicious holiday or winter beers available at various Whole Foods Market stores. Every fifteen minutes, the focus will shift to a different featured brewery as brewmasters actively answer questions and share stories about the beers and the breweries.

“Whole Foods Market’s store beer buyers are some of the most passionate people in our company, and our shoppers tend to seek us out for our adventurous selection of local and craft brews,” said Michael Bepko, Global Online Community Manager at Whole Foods Market. “Taking our experts and knowledge online with The Beer Wench to connect to some new beer connoisseurs is a natural extension of the community we work hard to create in our stores.”

The December 20 virtual craft beer Twitter Tasting schedule is as follows:

7pm EST: New Belgium (@newbelgium) Snow Day
7:15 EST: Deschutes (@DeschutesBeer) Jubelale
7:30 EST: Bison Brewing (@bisonbrew) Gingerbread Ale
7:45 EST: Dogfish Head (@dogfishbeer) Chicory Stout
8pm EST: After party (free for all!!)
Participants are encouraged to tweet along while enjoying one of the craft beers listed above. If unavailable, they can simply choose another favorite holiday or winter craft beer. Suggestions from The Beer Wench, most of which can be found at a local Whole Foods Market, include:

21st Amendment (@21stAmendment) Fireside Chat
Anderson Valley (@avbc) Winter Solstice Ale
Great Divide (@greatdividebrew) Hibernation Ale
Great Lakes (@GLBC_Cleveland) Christmas Ale
Karl Strauss (@Karl_Strauss) Dos Turtles
Ninkasi (@Ninkasi) Sleighr
Odell Brewing (@OdellBrewing) Isolation Ale
Sierra Nevada (@SierraNevada) Celebration Ale
Sweet Water (@sweetwaterbrew) Festive
Weyerbacher (@Weyerbacher) Winter Ale

For more information on the virtual tasting and the beers, check out the official EventBrite page: http://wfmwinterbeer.eventbrite.com/

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About The Beer Wench


Known amongst the craft beer community as The Beer Wench, Ashley Routson is a self-proclaimed craft beer evangelist and social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. Ashley currently is the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from brewing to marketing, sales, PR, and being an all around ninja. Ashley is also the founder of DrinkWithTheWench.com and BeerMixology.com.

About Whole Foods Market® 


Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.

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The Brilliant Mind Behind the Cicerone Certification Program: An Interview With Ray Daniels http://drinkwiththewench.com/2011/11/interview-with-ray-daniels-of-cicerone-org/ http://drinkwiththewench.com/2011/11/interview-with-ray-daniels-of-cicerone-org/#comments Thu, 10 Nov 2011 19:00:17 +0000 http://drinkwiththewench.com/?p=2875 (originally posted December 29, 2009)

True story: The Wench has a tendency to get star struck. But the “celebrities” in my world are the typical “celebrities” for the rest of our society. Forget Brad Pitt, I am completely enamored with amazing chefs, fabulous winemakers, crazy brewers and the biggest beer geeks in the industry. If I was a 13 year old, my room would be full of posters of people like Dr. Bill, Sam Calagione, Michael Jackson and Ray Daniels.

Speaking of Ray Daniels …

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I first learned about the Cicerone Program in the Spring of 2008 while I was visiting Chicago. At that time, my blog was relatively new and my overall beer knowledge was beginner at best. Nonetheless, the program was intriguing and I always kept it in the back of my mind.

Fast forward a year. Being the awesome stalker that I am, I was one of the first beer to discover Ray Daniel’s presence on Twitter — @Cicerone_Org. Naturally, I bombarded him full force with all of my wenchness. I can only assume that Ray was extremely apprehensive at first. But, as with all my Twitter stalking victims, he realized that it is easier to concede to the cunning and forceful ways of The Wench than try to ignore her.

This past September, I had an awesome opportunity to take the Midwest by storm and play “guest of honor” at The Great Lakes Brew Fest. The trip brought me to the city of Chicago for a few days. And after countless emails requesting to meet for a beer (or two … or five), Ray finally succumbed to my bewitching — errrr aggressively persistent ways and agreed to meet me at Hop Leaf for dinner.

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Although the conversation that night was relatively light, I was completely blown away by Ray’s level of beer knowledge. To this day, I think that Ray Daniels is the foremost knowledgeable person on beer that I have had the honor of meeting. In fact, I’ve been rather enamored by him — on a strictly professional level, of course. (wink wink).

My old goal used to become the “female version” of Michael Jackson. Now, I think my goal has been slightly altered. I want to be the “female version” of a Michael Jackson/Ray Daniels hybrid. Maybe one day you will see The Wench teaching at Siebel. Hey, you never know!

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I’m proud to say that I recently passed the first level of the Cicerone Certification Program — aka Certified Beer Server. My goal is to reach Master Cicerone Level by the time I reach 30, which is coming up sooner than I’d like.

Well enough about me, right? I’m very proud to introduce you all to THE ONE, THE ONLY … RAY DANIELS!!! …

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(photo credit: Matt Taplinger © 2008)

RAY DANIELS INTERVIEW

Full name: No one knows that! Ray Daniels will do, although I will say that my given name is Ray and not Raymond.
Twitter handle: @Cicerone_Org
Current location: My desk, Chicago, IL

Background “Snapshot”

1. Where did you grow up?

I started 9th grade at my eighth school due to the fact that my father was in the US Army. I came to consciousness in the small town of Alamagordo, NM and when I went to college and lived in the same dorm for four years, that was the longest I’d ever lived anywhere. Along with way, we spent time in Fort Irwin, CA (near Barstow); San Antonio, TX; Enid, OK; Indianapolis, IN; El Paso, TX and finally Montgomery County, MD—near Washington DC.

2. What sports if any did you play growing up, through college and beyond?

I made one attempt each at baseball and football during my grade-school years and sat on the bench during basketball season for two years in junior high before finding distance running to be more in line with my aptitudes. In high school I ran cross-country and track for two years with fair success, but I didn’t stick with it. In college I did a bit of intercollegiate fencing (saber). After 20 years of country club sports (golf & tennis) as an adult, I returned to endurance sports in my 40s and I completed several marathons and a number of triathlons including the 2003 Wisconsin Ironman. I did a bit of outdoor adventure racing during this period as well.

3. How old were you when you had your first beer?

Not quite 12 years old.

4. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

The very first beer I can remember drinking was given to me by my father in a hot parking lot shortly after the 1969 Indy 500. I suspect it was a Schlitz (his regular brand at the time) and that it was dispensed in hopes of knocking me out to staunch my complaining.

5. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

I matriculated at what was once known as the agricultural and mechanical college of Texas, better known these days as Texas A&M University. I began as a biochemistry major and in fact got my BS in that field. But the many activities and opportunities of a major university were too much for me to resist.

I began writing for the campus newspaper during my first semester and running programs for the student union (the MSC for you Aggies out there) by my sophomore year. Soon I had declared a second major in Journalism so that I could take their courses in writing and reporting and by the time I graduated, I had as many hours in English and Journalism as I did in Chemistry and Biology. I flirted with politics, both campus and real-life but never really connected there.

The “business” of running events and activities was my forte and by my senior year, I was president of the MSC overseeing a wide range of campus entertainment and cultural activities. This experience inspired me to pursue an MBA which I later completed at Harvard Business School.

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Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1. What was your first craft beer epiphany? Recall as many details about it as you can:

My first Samuel Adams Boston Lager. Mind you this was about 1987 and green bottle beers like Beck’s and St. Pauli Girl were still high-brow fare for regular beer drinkers, especially in the East and Midwest. I was in Washington DC on business for the Chicago-based pharmaceutical company I worked for and checked into a small hotel. With nothing else on my agenda, I headed to the bar for a beer and saw table tents for Sam Adams.

I was surprised that there was an American beer brand I hadn’t heard of; more surprised that it was from a recently started brewery. Being the type who wanted to know all I can about things that interest me, I ordered one without hesitation. I don’t know that I can honestly tell you _what_ I tasted in that first glass, but I do recall being amazed at the flavor—that it had flavor, for starters—and that it tasted really good and distinctly different from anything else I had had before. I was impressed.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

I’m still having revelatory moments related to beer. They may be small, but they still register. Little surprises sometimes come from a new brewer or just a new beer, but nearly every month I have something that I count as a taste discovery. Some have settings and even sometimes plots; others come as soft explosions at my kitchen counter with no one present but those in my Twitterverse. Often I can’t recall them when prompted (like right now), but they come back to me when they are useful like while I’m teaching, brewing or judging.

Ray-at-Mic

Beer Talk

1. What are your top 3 favorite beer styles?

IPA is without question #1. Saison and Dubbel are probably 2 & 3 today. A lot of factors influence that, including what is currently being made well and available fresh. That changes over time.

2. What are your top 3 favorite breweries?

Bells, Lost Abbey and all the others.

3. If you could work with or for any one brewery, which one would it be and why?

The one brewery that I’ve ever visited and came away feeling that I would gladly chuck my life and go to work for doing anything they had available was New Belgium. Most of all, I feel they are an incredibly well-managed company. When there’s a problem, they solve it rather than learning to live with it or overlooking it because it would be inconvenient or uncomfortable to deal with. They have values as part of their corporate goals and they put time, money and risk behind implementing those values in their business. They seem to value and respect the people who work for them. And of course I love Colorado, so that’s a bonus.

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4. Are you a homebrewer? If yes, what is the most unique and interesting beer recipes you’ve brewed as a homebrewer?

Yes. I’ve made some weird stuff, not all of it drinkable. Sake—the Japanese rice wine. I made some once but it turned out with a sort of green tinge. I was too afraid to drink it. A Ryeizen or Roggenbier—with 67% rye malt that took 6 hours to lauter. I don’t recall that it was worth the effort! Kvass—a 2% abv refresher from the Slavic lands—actually tasted pretty good when consumed about 48 hours after pitching. Probably the best beers I’ve made have been a Kolsch, a pilsner and some orange mead. These were all made in the early 90s when I was doing a lot of brewing. I think frequency plus mastery are the conditions that allow anyone to make good beer consistently.

5. What is your favorite beer and food pairing?

Every pairing is an adventure to enjoy. And in a sense it is a constant journey as the truly fantastic ones have a way of passing from my memory within a week or two, like punch lines to good jokes. (I can never remember the really funny ones.) I just visited my parents in southern New Mexico for Christmas and we enjoyed tamales with mole sauce for lunch both days I was there. I would have loved to have tried some Dogfish Head Indian Brown Ale with that—or maybe some Chimay dubbel.

6. In your opinion, what are some of the best resources for people learning about beer? Books? Websites? Programs?

Of course, I’m partial to certain books I’ve written and classes at the Siebel Institute and through the Cicerone program. Probably the two books I recommend most are Randy Mosher’s “Tasting Beer” and anything by Michael Jackson (soft spot for Great Beers of Belgium, sixth edition which I published for the Brewers Association after Michael’s death).

7. What are your top 3 favorite beer blogs/beer websites?

Stan Hieronymus’ AppellationBeer.com is top of my list and I also like Jay Brooks’ BrookstonBeerBulletin.com and Tom Cizauskas yoursforgoodfermentables.com. All three are people I’ve known for a long time and respect and I enjoy what they have to say. That said, I’m open to new voices but don’t have a lot of time to troll for them. And of course I tend to hit blogs via Twitter links posted either by the author or someone who reTweets it.

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(photo credit: Matt Taplinger © 2008)

The Professional Side

1. How long have you been working in the beer industry?

I’ve been self-employed since 1990 and did a lot of volunteer stuff in the beer world when I was still running a PR agency and getting started with beer. In 1996 I made the shift to beer as my business and my motto that year was “all beer; all the time.” I haven’t done much of anything else since then.

2. What was your first “real” job in the beer industry?

Kind of hard to say since I was self-employed. Creating and running the Real Ale Festival starting in 1996 might count. Writing regularly for publications from All About Beer to Zymurgy was happening at about the same time. But the first time I had a job description and got a regular check every month wasn’t until December 1999 when I was hired by the Brewers Association to edit Zymurgy and The New Brewer.

3. What beer certifications and credentials do you have?

BJCP National Judge (1993?)
Siebel Diploma Course in Brewing, Winter 1995
Herriot-Watt Graduate Program in Brewing & Distilling (I took key courses, but didn’t complete the diploma program.)

4. How many years have you been teaching at Siebel?

That started about five years ago when Randy Mosher and I created the Master of Beer Styles program. Since then, I’ve created additional courses and been asked to teach portions of nearly every course they offer under Siebel and World Brewing Academy.

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5. What courses, if applicable, do you specialize in at Siebel?

The three big ones for me are:

  • Master of Beer Styles (& Evaluation)
  • Start Your Own Brewery
  • Siebel Advanced Homebrewing Course

6. Outside of Siebel and Cicerone, do you teach about beer anywhere else? If so, where and what do you teach?

I do some custom training for distributors and retailers occasionally.

7. How many books have you published? What are the titles of said books?

My bio currently says that I have “written, edited or published more than a dozen books on beer.” That’s a lot easier than giving all the gory details of what I did for every book that lists me in the credits or on the cover. Here are some of those details:

Author (or co-author) of:

Editor of The Brewers Association’s Guide to Starting Your Own Brewery

As the publisher for Brewers Publications from 2001 to 2008, I was the “acquisition editor” and overall publisher on all of the following:

8. How long have you been a BJCP beer judge?

I first took the exam in the fall of 1990 and had accumulated enough points to become a National judge by 1992 or 1993. (I did a lot of organizing and judging at national events.)

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9. What is one of the most disastrous experiences you’ve had as a beer judge?

I can’t recall anything really awful. Although if you over do it the night before, it can certainly be challenging. These days I don’t hesitate to use a spit cup anytime I feel I need to reduce my alcohol consumption during judging.

There were years at GABF when I was training for the Chicago Marathon (which is run in October) and I would get up at 5 am to go run 8 or 10 miles before hitting a big breakfast and then judging all day. I don’t think I’d try that now!

10. What is one of the coolest, landmark experiences you’ve had as a beer judge?

Probably the most fun was a casual judging I did with Michael Jackson at a competition in Minneapolis (at the old Sherlock’s Home). Michael and I and another judge (Steve Hamburg maybe?) stood in front of a dining room full of homebrewers with microphones and tasted the best of show beers, commented on them and selected the winner. I remember it in part because Michael recommended my book to the assembled homebrewers—a very big deal for a first-time author!

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CICERONE

1. How long have you been running the Cicerone Certification program?

Since its inception! We began administering exams on January 1, 2008, but I’d been developing the idea for nearly a year before that.

2. What was your inspiration for starting the Cicerone program?

Bad beer. Or rather bad beer service. I had had enough of servers—and often times managers—who didn’t know the first thing about the products they were serving or the draft systems they were using.

3. Why did you choose the name Cicerone?

First of all, I needed a unique word in order to be able to create a certification trademark. People can’t earn the exclusive right to use some title if the title is common and unprotectable. Second a lot of people in the beer business had told me they didn’t want to play second fiddle to the wine world and that I should stay away from any use of the word “sommelier”—which was something I agreed with.

So I started looking for a word and several things coalesced when I found “cicerone.” I had been looking, making things up and creating some really awful labored constructions (how about being a “Marquis de Cereviseae”?) before I found it. I knew what I wanted, but couldn’t get a grip on it with a single word.

Then when I saw “cicerone” in a thesaurus, I knew, literally right away, that was my word. What I saw immediately was the literal meaning: a cicerone is a “knowledgeable guide to arts and antiquities.” What better name for someone who is to be a knowledgeable guide to the ancient art of brewing? I was hooked on that alone. But there was a subliminal effect that I didn’t figure out until much later that I’m sure played a big role in my immediate and visceral reaction to the word.

“Cicerone” and “sommelier” have some linguistic similarities in that they both start with a sibilant “s” sound and take three syllables to pronounce (at least the way I say them). Finally, they are both words of foreign origin. I liked the faintly exotic feel of “cicerone,” but I loved that it was not French and also that it was not German because I didn’t want to be closely associated with either of those given their positions in wine and beer respectively. The Italians are known for their love of great food and great beverages and there’s even a craft beer movement in Italy, so I loved the fact that the word came from Latinate roots.

Finally: the word has a history in English. The Brits have used it for 400 years and you can find it in English dictionaries, but it is pretty unknown among anyone who doesn’t do crossword puzzles.

4. How is the Cicerone program different from all the other beer certification programs?

Well, there’s a judge certification program called BJCP here in the US. They focus on giving homebrewers feedback about their beers: stylistic adherence, brewing faults, etc. They assume a homebrew setting and focus on what the brewer CAN control. Our program looks at commercial brewing and for the most part, at what the brewer CAN’T control—like how the beer is stored and displayed and poured and paired. Mind you, there is some substantial overlap between BJCP and Cicerone with regard to styles, flavor and brewing process and ingredients. But the Cicerone program also gets into draft systems, bottle pouring, beer handling and storage and of course beer and food pairing.

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As you know, I’m a veteran of the BJCP and still accumulate points every year in their program so that I’ve been an active judge for nearly 20 years. It is a great program, but we have different goals. What Cicerone does is to focus on people who sell and serve beer for a living: bartenders, wait staff, sales reps for distributors and breweries. Basic servers don’t need to write essay questions to be able to present a beer at tableside so we give them a multiple choice exam. At the same time, there’s a ton that an expert on beer could—and should—know that goes beyond off-flavors, style knowledge and judging skills so we have exams that cover those topics in progressively challenging forms for the second and third levels of the Cicerone program.

5. What does it mean to be a Certified Cicerone?

That’s easy: it means that the individual has demonstrated mastery of a specific syllabus of knowledge related to beer. That knowledge-base is published on our website in the “Master Syllabus” and the full criteria are given in our description of the three levels. The Master Syllabus runs about 19 pages in outline format and we make it available to anyone who wants to view it without restriction and we constantly solicit feedback on it from people in the beer and retail service industries. That syllabus is our “holy grail”—the starting point of everything we do and all that we are trying to do in terms of improving beer service.

6. What are you goals for the Cicerone — what do you hope to see it become in the coming years?

First is to improve the quality of beer service nationwide. Everyone who touches beer from the packaging line to the customer’s mouth needs to understand the ways that they can ruin beer and be motivated to keep it tasting great. The further you get away from the brewery, the more real abuse you see for beer. The Cicerone Certification Program seeks to improve beer handling & serving knowledge in all those places where it is lacking today.

Second is to improve the actual quality of the interaction between customer and server. That means giving servers the tools they need to inform consumers about beer in useful ways—whether that consumer is just discovering beer or has 20 years of experience exploring it.

Finally—and in some ways, most importantly—we want to avoid creating a snobbish atmosphere around beer. I hope that everyone who participates in the program will understand that there is a lot to know about beer and that no matter what level they have achieved as a Cicerone, there is still more to learn, more to explore, more experience to gather. Indeed, one of the greatest things about Andrew Van Til, our first Master Cicerone, is that exact attitude—the fact that he knows that there is still more to learn even for him and that he is open to those experiences.

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The Personal Side

1. What is your current day job?

Director, Cicerone Certification Program.

2. If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

I’d make Certified Beer Server certification mandatory for all servers in all bars in America—scratch that, the world! (And Certified Cicerone would be mandated for all distributor and brewery sales people as well as retail beverage managers.)

3. Are you married? Children?

No & Yes. I have two great kids, one in high school and one in college. Both are doing great things with their lives and I really enjoy spending time with them and their friends.

4. Outside of beer and writing, what are some of your other hobbies?

I like to make things from dinner to furniture. In recent years I’ve done some welding. Output included a coffee table, a tandem bike and a wrought-iron cross. I’m involved with some electronics currently (Arduino anyone?)—although that may turn out to have beer applications. Photography comes and goes. When I’m not working so darn hard, I like to kayak, orienteer and otherwise be active outdoors. Lately, I’ve been riding a unicycle from time to time around my neighborhood, just because I can. I have done some flying and hold a private pilot’s license in gliders but I haven’t done much with that now that I’m not spending time in Colorado.

5. Who are some of your greatest mentors in the industry?

That’s an interesting question. At this point, the people who I may have considered mentors at one time I now consider to be colleagues. John Hall from Goose Island has certainly always been a good source of thinking and advice, but we’ve worked together on so many things over the years and had so many different relationships as a result that the flashes of avuncular mentoring that went on were always mixed with a need for him to take care of his own business. And that’s kind of the way it is when you are self employed—and maybe when you are in the beer business. People are friendly, supportive, colleagial—but they have to look out for their own interests, do their own work as well. Others I’ve had rewarding relationships with include Charlie Papazian, Michael Jackson and Fred Eckhardt.

6. If you could meet anyone, dead or alive, you would it be and why?

Ben Franklin would be high on the list. I think he’d be fascinated with the technology and politics of today—and after a short period of adjustment, he’d take it all in stride and have some insightful things to tell us about how to do things better.

And I’d bring Michael Jackson back if I could. In addition to his great writing and incredible work ethic, he had a wonderful ability to speak truth to power in the beer industry that I don’t think anyone else possesses today.

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Off The Beaten Path

1. If you were a style of beer, what style would be and why?

Maybe an American Brown Ale—and I mean a really hoppy one, too! Rich malt base with a depth of flavor that reveals something new as you try it in different situations and with different foods. Citrus and piney hop notes that demand attention but leave you wanting more. (!)

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

Right this minute, I’d pick Brewdog’s Tactical Nuclear Penguin. Mainly because it is the most talked about beer that I haven’t had. There’s the collateral benefit that facing the executioner would be far easier after consumption and the fact that I might use such a brew in a successful escape attempt.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

I think a blonde saison or a spiced hefeweizen. Rich, spicy, highly carbonated, luxurious blond head, irresistible, intoxicating …

4. If you could be a superhero, what would you want your superpowers to be?

I’ve long said that I would love to have the gift of universal fluency. I would love to be able to talk to anyone, anywhere at any time. And while that may seem pedestrian, I think fluency in every tongue would far more interesting that being able to bounce bullets off your chest or burn things with your eyes. It would probably also prevent you ever needing either one of those talents.

5. What is one of the craziest things you have ever done and lived to tell the story?

Flown a glider through Colorado mountain wave where pockets of both lift and sink were driving the plane either up or down at rates in excess of 1000 feet per minute. While the ups took me an altitude of 18,000 feet, the inconsistent mixing bowl of eddies nearer the ground made for some very sweaty-palmed landings!

6. What are your thoughts on bacon?

Generally in favor, but it’s currently just an occasional guest star in my diet.

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SPECIAL THANKS TO RAY DANIELS FOR BEING SUCH A ROCKSTAR MENTOR AND ALL AROUND AWESOME DUDE!

(PS: Will you marry me?)

CHEERS!

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Behind the Twitter Avatar: @newbelgium http://drinkwiththewench.com/2011/11/behind-the-twitter-avatar-newbelgium/ http://drinkwiththewench.com/2011/11/behind-the-twitter-avatar-newbelgium/#comments Tue, 08 Nov 2011 15:00:04 +0000 http://drinkwiththewench.com/?p=7285 DRINK WITH THE WENCH PRESENTS:

Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @newbelgium

Michael John Bussmann

Brewery: New Belgium
Location: Fort Collins, Colorado
Personal Twitter Handle: @carnie_nbb

What is your “official” position with New Belgium?
“Officially” I am the Social Networking Nerd at New Belgium. But in the end I wear a lot of hats, social media, brewery tours, the tasting room, ping-pong champion…

What is your favorite beer from New Belgium?
2011 GABF gold medal winner Le Terroir. A dry hopped sour that has come and gone a couple times around here. I just hope it comes around again (and soon).

What is your favorite beer and food pairing?
I like my pairings to go pretty low-brow- Chili-cheese Fritos and Ranger IPA is a great one. Also, White Castle and a couple bottles of Schlafly Pale Ale can speak to my St. Louis roots.

If you were a style of beer, what would you be and why?
A sessionable saison. I am an easy person to know, low octane, pretty mellow and I don’t ask for too much. There are some weird subtleties that are tough to pin down though, some funk and a little sour, but I can go all day.

And last but not least, what does craft beer mean to you?
Craft beer means everything to me, my work life, my social life, my in-between. It’s a wonderful way to escape the everyday-ness, the hum-drum roll that is presented to the rest of the world.

Any excuse I can use to talk to Michael, I take. Love love love, and I mean LOVE this man! Cheers!

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New Belgium and Allagash Brewing Create Vrienden, the BFF Beer for Life! http://drinkwiththewench.com/2010/12/new-belgium-and-allagash-brewing-create-vrienden-the-bff-beer-for-life/ http://drinkwiththewench.com/2010/12/new-belgium-and-allagash-brewing-create-vrienden-the-bff-beer-for-life/#comments Tue, 07 Dec 2010 22:03:10 +0000 http://drinkwiththewench.com/?p=5794 Collaborations are hella exciting (whoah, California has completely taken over my vocabulary). Heck, new beer releases are uber exciting, especially when they are between two breweries for which I have a lot of admiration, adoration, and respect. Super excited to announce the recent collaboration between New Belgium and Allagash — Vrienden, a funky sour concoction made with weird ingredients such as caramelized endive and hibiscus.

This is the first time I’ve gotten wind of the beer, which means that I’ve been a really bad Internet beer stalker. I’ve attached the press release below. Not sure what the distribution will be, but I’m really hoping to get my hands on some. Hopefully, it makes its way up to wine country … cause it would fly off the shelf up here.

– PRESS RELEASE –

New Belgium Brewing of Fort Collins, CO and Allagash Brewing of Portland, ME are pleased to announce the release of their collaboration ale, Vrienden (Flemish for friends). Brewed with caramelized endive and hibiscus, Vrienden is inoculated with lacto bacillus and brettanomyces, creating a slightly sour beer with a floral nose and a dry finish.

“We wanted a very simple sour so as not to compete with the hibiscus,” said New Belgium Brewmaster, Peter Bouckaert. “When we ran tests using our La Folie bretta, it was too intense and the hibiscus disappeared. The Allagash microbes bring just the right amount of sour and elevate the hibiscus notes where they belong.”

Allagash founder, Rob Tod, and brewmaster, Jason Perkins collaborated with New Belgium brewmaster, Peter Bouckaert, and Assistant Brewmaster, Grady Hull, at New Belgium’s Mothership facility in Fort Collins last September. They started the day sautéing endive in New Belgium’s employee kitchen to achieve caramelization. When asked what the endive would add to the beer, Bouckaert thought for a moment, shrugged and said simply, “endive.” The team later pitched endive into the mash and hibiscus into the kettle.

Vrienden is the second collaboration beer from New Belgium and Allagash and the first commercially available through New Belgium’s Lips of Faith Series. It is available on draft and in 22-oz. bottles now through February throughout New Belgium’s area of distribution where Lips of Faith beers are usually found.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

About Allagash Brewing Company
Allagash Brewing Company started in 1995 in Portland, Maine. Allagash White, a Belgian style wheat beer, was the first beer brewed and the company flagship.  Today Allagash makes six year-round beers, a regular rotation of seven yearly releases and an ever-changing selection of one-off beers.  Allagash have dedicated themselves to brewing creative, distinctive and high quality Belgian-inspired beers. For more information, please go to www.allagash.com.

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Featured Beer Blogger: MICHAEL BUSSMANN http://drinkwiththewench.com/2010/09/featured-beer-bloggermichael-bussmann/ http://drinkwiththewench.com/2010/09/featured-beer-bloggermichael-bussmann/#comments Wed, 01 Sep 2010 07:28:34 +0000 http://drinkwiththewench.com/?p=5108 DRINK WITH THE WENCH PRESENTS:

The Beer Blogger Interview Series

Curious what goes on in the minds of your favorite beer bloggers? Well, The Beer Wench is and she has embarked upon a mission to interview as many beer bloggers that she can — from all over the world. Are you a beer blogger? Do you want to share your story? Send me an email!

INTRODUCING: MICHAEL BUSSMANN

OF THE

NEW BELGIUM BREWING COMPANY BLOG

Beer Blogger Interview

Full name: Michael John Bussmann
Internet nickname: JUICEBOX
Twitter handle: @carnie_NBB
Name of blog: New Belgium Blog
Current location: Fort Collins, Colorado

Background “Snapshot”

1. Where did you grow up?

St. Louis, Missouri

2. What sports if any did you play growing up, through college and beyond?

I was a hockey player from youngest days until my hips hurt to much to play anymore.

3. How old were you when you had your first beer?

13 maybe. I was pretty young

4. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

There was an empty lot between a Catholic school and the mall in my hometown, you could get there by walking through the mall’s parking garage and over a small fence. We used to hang out there a lot and drink and try to make out with the girls who had lowered their standards enough to hang out with a bunch of dudes in an empty lot between a mall and a Catholic school . I think we drank Natural Light and I remember it being really warm and good.

5. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

I went to Regis College in Denver. I studied English and Philosophy and played some hockey. I also had show on the college radio, it was fun but I think I played the same 15 songs every week.

Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1.What was your first craft beer epiphany? Recall as many details about it as you can:

It was Fat Tire (and Old Cherry) in 1996. I just moved to Denver and into the dorms and there were a bunch of guys from the upper Midwest on my floor. They all played this card game called Eucker (not sure how to really spell it and spellcheck isn’t helping). It’s really complicated and I never truly learned the rules and it always made me mad when half way through the hand everyone would throw their cards down on the table and you were just supposed to know what to do. But when I first started playing with these guys they were drinking Fat Tire. I was from St. Louis and if you didn’t drink something from Anheuser Busch they sent you off to live in Kansas City so this was mind blowing, it was unlike anything I’d ever seen or tasted, this beer was darker than anything I had ever experienced and tasted so much different, bolder, better. I played cards with these guys for like three weeks while never really learning how to play the game because somebody kept bringing Fat Tire or Old Cherry and that was enough to keep me interested. But after three weeks or so of pretending I knew how to play and drinking new and tasty beer I showed up to the game and saw that there was beer in a 30 pack and I was like “yo, where’s the Fat Tire” and they mumbled something about how it was expensive and how I never seemed to be chipping in on the beer so we were stuck with this. I never played Eucker again.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

I have craft beer epiphanies all the time, pretty much every new style or brewery that I try there is something about it that is remarkable. You can find so many nuances and so much liveliness in beer, I love trying new beers.

Beer Blog Background

1. How long have you been writing your beer blog?

Since June (or July?) of 2008. At the beginning of the Tour de Fat season my first year at New Belgium.

2. What inspired you to start writing your blog?

New Belgium asked me if I had any interest in writing for the Brewery and if I could commit to doing it. I had been doing other blog type writing for a while so it seemed to fit, and besides they were going to pay me for it, so who could ask for more.

3. Why did you choose the name of your blog?

I didn’t choose it, but the title does make a lot of sense.

4. What are you personal goals for your blog? What do you hope to achieve with it?

Personal goals for the blog… To just keep on enjoying the process. And maybe for the blog to be bookmarked on Burt Reynold’s favorite’s list.

5. What is one of the coolest things that happened to you as a result of being a beer blogger?

I think it’s knowing that I get to make real connections with people. Like the other day my co-workers and I in the tasting room were celebrating another awesome made up holiday called Formal Friday. We all came to work in formal wear and I put it up on the blog (and Facebook and such) and a couple came in to drink some sippers of beer all gussied up, dressed to the nines. That was cool to know that I inspired a little fun in some people’s day.

6. What are you top 3 favorite beer blogs/beer websites?

  1. drunkcyclist.com (not really a beer blog, but a blog that is beer fueled).
  2. 2beerguys.com
  3. drinkwiththewench.com (shameless brown-nosing)

Beer Talk

1. What are your top 3 favorite beer styles?

  1. anything sour
  2. pilsners
  3. pales

2. What are your top 3 favorite breweries?

Russian River, Deschutes, and O’Dells

3. If you could work with or for any one brewery, which one would it be and why?

New Belgium. It’s like a dream here, everyone loves their job and there is beer everywhere. (but since I already work here it is a bit of a loaded answer).

4. Are you a homebrewer? If yes, what is the most unique and interesting beer recipes you’ve brewed as a homebrewer?

Not a homebrewer.

5. Do you have any beer certifications (BJCP, Cicerone, Siebel, American Brewers Guild)?? If so, what are they?

I am a Cicerone Certified Beer Server, and I have the pin on my lapel to prove it.

6. What is your favorite beer and food pairing?

An IPA and a bag of BBQ chips, or, a wheat with hot dogs and yellow mustard. Both great, both my favorite.

The Personal Side

1. What is your current day job?

I work in the Liquid Center at the New Belgium Brewing Company. It’s our tasting room, I slang tasters of beer and give tours, as well as write NBB’s blog and do a fair bit of social networking for the brewery.

2. If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

Did you ever see the movie “Roadhouse”? Patrick Swayze’s character is a “cooler”. It’s sort of like a bouncer, but way more awesome. I think if I could change careers without limitation I would want to be a cooler like Patrick Swayze in “Roadhouse”.

Or maybe a fireman.

3. Are you married? Children?

Married to a wonderful and (very) understanding woman named Megan O’Brien.

4. Outside of beer and writing, what are some of your other hobbies?

I like to ride bikes, a lot. I also have taken a serious interest in shaving, you know the badger hair brush, hot water, the balms and salves. I also like drinking gin in bars and listening to live music.

Off The Beaten Path

1. If you were a style of beer, what style would be and why?

A pilsner. I am kind of tall and I know a few good jokes.

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

This is a tough one, but I bet it would have wild yeasts and smell a bit like a wet goat. Or maybe a can of Natural Light, just like in that lot between the mall and the school, things tend to finish like they started.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

I’m not sure, but it would have to pair well with social media. Does a helles’ go well with Twitter?

4. If you could be a superhero, what would you want your superpowers to be?

Invisibility, and yes, things would get weird.

5. What is one of the craziest things you have ever done and lived to tell the story?

I have done a lot of really dumb shit in my life, but the craziest thing was probably the most out of my control. 10 days after my 30th birthday I had my right hip replaced. Bad luck and some rough, physical years lead to the demise of my original joint. Everyone says “but you’re so young” and I always politely respond “I know, but what are you going do?”. The worst part: airport security.

6. What are your thoughts on bacon?

Best served with whiskey.

SPECIAL THANKS TO MICHAEL FOR AN AWESOME INTERVIEW!

CHEERS!

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New Belgium Brewing’s Tour de Fat Spins into 13 Cities this Season http://drinkwiththewench.com/2010/04/new-belgium-brewing%e2%80%99s-tour-de-fat-spins-into-13-cities-this-season/ http://drinkwiththewench.com/2010/04/new-belgium-brewing%e2%80%99s-tour-de-fat-spins-into-13-cities-this-season/#comments Fri, 16 Apr 2010 21:18:28 +0000 http://drinkwiththewench.com/?p=4249 Those of you that follow me on Twitter or know me in real life, know that I have a thing for “Beering & Biking” … a habit that has covered my body in bruises, “battle wounds,” and scars. Every other week or so, I take major spill. Most of the time, my injuries are weather related. I have no tread on my tires (road bike) and I have hydroplaned a few times.

Anyways, before you start lecturing me about how I can get a DUI on a bike, let us just get to the point. New Belgium is one of my favorite breweries in the world, not just because they make great beer, but because they are dedicated to the environment. And they love beer and bikes, just like me.

Needless to say, I am really excited about New Belgium’s announcement about its “Tour de Fat” … and I cannot wait to partake in AT LEAST one its events. Heck, if I could I would attend them all. So without further ado, here is the official announcement:

New Belgium Brewing’s Tour de Fat Spins into 13 Cities this Season

Come ride, dance and experience the ultimate freedom: trading your car for a bike!

Ft. Collins, CO, April 15, 2010 – Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. At each Tour de Fat stop, one person will help honor mankind’s greatest invention, the bicycle, by handing over their car keys and committing to a year of car-free living.

For the fourth year in a row, Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year.  To submit an application, log on to http://www.newbelgium.com/tour-de-fat.

“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun, fitness and folly while helping the environment. It’s a way of life that we live and share at New Belgium.”

Tour de Fat kicks off in Chicago on June 26 and wraps up in Austin on October 30, with first-year debuts in two cities, Milwaukee and Los Angeles. The tour originated in Ft. Collins, Colorado to increase awareness and participation in cycling as a sustainable form of transportation.  Since then, it has become a rite of passage celebrated by bike enthusiasts of all skill levels across the land.

Why Tour de Fat is a Must-Attend Event:

  • Tour de Fat encourages everyone to embrace their inner-cyclist and ride the streets as a cohesive carnival of creativity. Each show begins with a costumed bike parade that stops traffic and turns heads along the way.  (Costumes are highly encouraged!)
  • Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste from each tour stop.  The waste diversion rate for 2009 was 94 percent.
  • Tour de Fat is free to participants, but beer and merchandise proceeds go to local cycling non-profits. So far, Tour de Fat events have raised more than $1.25 million for philanthropy.
  • All musical acts perform on a solar-powered stage with decorations made from recycled materials, trucks and transport use biofuel sourced from recycled waste oils, and all vendors operate off the grid.
  • This is a pro-bike celebration, not an anti-car rally…non-cyclists are more than welcome to join the festivities.

See http://www.newbelgium.com/tour-de-fat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a shiny new bicycle.  Also visit our Facebook page: http://www.facebook.com/pages/New-Belgium-Tour-de-Fat/10150099069050417?ref=ts.

Tour de Fat 2010 will cycle through each of the following cities:

June 26 – Chicago, Palmer Square Park

July 3 – Milwaukee, Humboldt Park

July 10 – Minneapolis, Loring Park

July 31 – Seattle, Gasworks Park

August 14 – Portland, Waterfront Park

August 21 – Boise, Anne Morrison Park

September 4 – Fort Collins, Mothership

September 11 – Denver, City Park

September 25 – San Francisco, Lindley Meadows in Golden Gate Park

October 2 – San Diego, Balboa Park

October 9 – Tempe, Tempe Town Park

October 23 – Los Angeles, L.A. Historic Park

October 30 – Austin, Fiesta Gardens

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

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INTRODUCING: “THE MANDLE” – Man Candle In Recycled Beer Bottles http://drinkwiththewench.com/2010/02/introducing-the-mandle-man-candle-in-recycled-beer-bottles/ http://drinkwiththewench.com/2010/02/introducing-the-mandle-man-candle-in-recycled-beer-bottles/#comments Fri, 26 Feb 2010 23:13:11 +0000 http://drinkwiththewench.com/?p=3659 Are you a candle loving pyromaniac, but have no tolerance for overwhelming “girlie” scents such Vanilla Bean Cupcake With Pink Sprinkles and Mom’s Fresh Baked Banana Bread???

Well have no fear, there is hope yet!

The brilliant minds behind Koi Kouture recently launched a line of “Man Candles” … errr I mean “Mandles.” Each “Mandle” comes in a recycled Rogue Brewery, Stone Brewing Co. or New Belgium beer bottle.

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According to the Etsy site, each bottle has been handcrafted in “a studio full of power tools and beer, while Whitesnake plays in the background.

How … manly of them. Just add some facial stubble, some Lee’s bluejeans and a shotgun — and you have one killer “Man Candle Making Man Fest.”

These candles are made from 22 oz. beer bottles since, according to Koi Kouture, “men drink big beers and like big candles.” Each candle is between 16 and 18 ounces.

There is a disclaimer though, Koi Kouture does recognize that they cannot alienate the fairer sex and admits that these candles are also for the “awesome girls” that drink beer like “real men.” Awww, shucks. Thanks guys…

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In my opinion, the “best” aspect of this concept is that fact that they are using CRAFT BEER bottles for the candles. Which is further proof that “real men” and “awesome girls” don’t just drink beer, they drink craft beer. VIVA LA BEER WARS!

Another fun attribute is that each candle is custom made. The customer not only has the option of choosing the scent, but they also can choose WHICH Rogue Ales beer bottle to put it in! Rock on! Curious about what a “Mandle” scent actually entails?

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Here are the scents you can choose from:

HOOTERS WAITRESS SCENTED: Suntan Oil with the faint smell of old deep fryer oil. 

HUNGRY MAN TV DINNER SCENTED: Roast Beef with Creamed Corn (real enough to make you throw up in your mouth a little)

STRIPPER BREATH SCENTED: Watermelon Jolly Rancher with a little stale smoke

HAM & CHEESE SANDWICH ON RYE SCENTED: Ham and cheese on rye…with a tiny bit of mustard. 

MUNCHIES SCENTED: Fritos with an underlying layer of dried pot and a tiny bit of smoke. 

CARNY: Cotton Candy and Corn Dogs…with a little motor oil.

TRAILER PARK: Motor Oil, Fresh Dirt and despair (not really)

CAMPING: Roasted Marshmallow and Firewood

OH NO, IT’S THE COPS!: Coffee and Donuts

ROAD TRIP: Beef Jerky

OLD SPICE (Because the new commercials are amazing!)

PINK STARBURST

SUNTAN OIL

CRAZY OLD FISHERMAN: Fishing Boat and Old Spice

AXE BODY SPRAY: Just like the one your little brother in college wears.

FRESH CUT GRASS: Men love nothing more than mowing the lawn and drinking a beer. 

LEATHER: Just like the leather couch in a bachelor pad

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THE RECYCLED BEER BOTTLE CHOICES:

Rogue Brewery American Amber Ale
Rogue Capt. Sig’s Northwestern Ale
Rogue Brewery Shakespeare Stout
Rogue Brewery Kell’s Irish Style Lager
Rogue Brewery Smoke Ale
Rogue Brewery Orange Honey Wheat
Rogue Brewery Juniper Pale Ale
Rogue Brewery Hazelnut Brown
Rogue Brewery Chipolte Ale
Stone Arrogant Bastard Ale
Stone IPA
Stone Ruination IPA
Stone Bitter Chocolate Oatmeal Stout
New Belgium Lip of Faith

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Costing about $28 bucks a pop and another 6 bucks in shipping, these candles are not exactly “cheap.” But then, they are completely hand-crafted and the idea is very unique and novel. I would say that they are worth it. Now I know what I am getting all of my craft beer enthusiast friends for future gifts!!!

FOR UPDATES ON KOI KOUTURE’S LATEST MANDLE CREATIONS AND NEW SCENTS, FOLLW THEM ON TWITTER @KOIKOUTURE AND BECOME A FAN ON FACEBOOK!

CHEERS!


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Featured Beer Blogger: THE BEER WENCH http://drinkwiththewench.com/2010/02/featured-beer-blogger-the-beer-wench/ http://drinkwiththewench.com/2010/02/featured-beer-blogger-the-beer-wench/#comments Fri, 19 Feb 2010 11:48:34 +0000 http://drinkwiththewench.com/?p=3455 DRINK WITH THE WENCH PRESENTS:

The Beer Blogger Interview Series

Curious what goes on in the minds of your favorite beer bloggers? Well, The Beer Wench is and she has embarked upon a mission to interview as many beer bloggers that she can — from all over the world. Are you a beer blogger? Do you want to share your story? Send me an email!

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INTRODUCING: THE BEER WENCH

AUTHOR OF: DRINK WITH THE WENCH

Beer Blogger Interview

Full name: Ashley Virginia Routson
Internet nicknames: The Beer Wench & Wenchie. (Do not even ask me how, why and when people started calling me Wenchie. The Beer Wench was meant to be a BADASS name … but somewhere along the road people decided to give me a cutsie little nickname. Crazy kids.)
Twitter handle: @TheBeerWench
Name of blog: Drink With The Wench
Current location: I am a gypsy. (But currently reside in Berkeley, CA)

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Background “Snapshot”

1. Where did you grow up?

I was born in Denver, but grew up in the town of Montgomery — just 60 miles north of Manhattan in the very beautiful and historical Hudson Valley, NY. And despite what all the the city folks love to say, I am not from UPSTATE New York. I am from DOWNSTATE.

2. What sports if any did you play growing up, through college and beyond?

I swam competitively from age 6 till I was nearly 21. My swimming career ended with a debilitating bicep injury while in college and I was forced to quit just 6 weeks before the Big Ten Swimming & Diving Championships. (I tore my bicep in the weight room and trained on it until I could not lift my arm. I couldn’t even write. It was bad.)

In middle school and high school, I was on the track team. Although sprinting was my forte, I dabbled in almost every single field event — hurdles, long jump, high jump, shot put, decathalon and I’m proud to say that I was the VERY FIRST female polevaulter in my school.

After quitting swimming, I played intramural ice hockey for a quarter at Ohio State. Then my senior year at Ohio State I joined the novice rowing team. After a month on the novice squad, the varsity coach moved me up. An ankle injury was my ultimate downfall and I got surgery just one month before the season started. Instead of quitting, I ended up holding my place on the varsity squad as a coxswain. And no, I did not just yell “stroke stroke stroke” the entire time.

What else? I grew up on a river and have sweet canoeing skills.

3. How old were you when you had your first beer?

Technically, I had my first taste of beer while in the womb. Apparently, my mother’s doctor told her it was safe for her to have a half of beer a day during pregnancy. And naturally, my mother indulged. My father wasn’t too thrilled about coming home to a half of a warm beer sitting on the counter, though.

To this day, my mom attests that beer sent her in labor. Whether or not this is true, is debatable. Regardless, I was born to be The Beer Wench.

4. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

The first beer I actually remember drinking was Samuel Adams Boston Lager. My mother went to Boston College and my parents eloped in Boston. Despite the fact that my mother was born and raised in NYC, she has a weird loyalty to Boston (picks the Red Sox over both the Yankees and the Mets).

Samuel Adams was my mother’s beer of choice. Spaten was my father’s beer of choice. Those were the only two beers that I saw in my house growing up.

Speaking of Spaten and my Dad, that is a great story as well. My Dad rarely ever drinks anything other than Spaten. I’ve never known anyone so loyal to one brand of beer than my father. Our garage refrigerator is always stocked with it. Like always. My Dad brings his own beers to parties because he does not trust anyone else’s tastes. On my 21st birthday, instead of getting kegs of cheap beer for my college-aged cheap friends, he got Spaten. My Dad even brought Spaten to my cousin’s wedding.

Needless to say, I grew up being exposed to “good” beer and craft beer growing up.

5. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

I love this question. Why? Because I love to live in the “glory days.” I am extremely proud of my achievements at The Ohio State University. I graduated with two B.A. degrees, varsity letters in 2 different sports and I was also involved in several school organizations. I guess you can call me an overachiever.

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For this question, I will copy and paste from my resume:

The Ohio State University, 2001 – 2005, Columbus, OH
B.A., Psychology/B.A., Criminology, GPA: 3.6, Cum Laude

*Big Ten Scholar Athlete Award 2002, 2003, 2004, 2005
*Ohio State Scholar Athlete Award 2002, 2003, 2004 ,2005
*Ohio State Varsity Swimming & Diving 2001-2004
*Ohio State Varsity Rowing 2004-2005
*Most Improved OSU Female Swimmer 2002
*Buckeye Power Club Award 2003
*Student-Athlete Advisory Board, Marketing Chair
*Romophos Sophmore Honorary (social chair)
*Bucket & Dipper Junior Honorary
*Mortar Board National Senior Honorary
*National Society of Collegiate Scholars
*Golden Key International Honor Society

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Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1. What was your first craft beer epiphany? Recall as many details about it as you can:

My first craft beer epiphany was with DogFish Head’s Midas Touch. At the time I discovered it, I was managing a restaurant in Columbus, OH. I was also studying for sommelier certification and extremely into wine. This was back in the day when DogFish Head did not have a wide distribution and its specialty beers were extremely limited and hard to find. My restaurant was able to secure two cases of Midas Touch (which back then was a lot to get).

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Being the “beverage manager,” I made sure to do my research about the beer before it came in. The concept of the beer completely blew my mind. I learned that it was brewed based on an ancient recipe from a DNA analysis of scrapings from barrels in King Midas’ tomb. The ingredients themselves were so weird for beer: honey, saffron, white muscat grapes and barley.

Now you must remember, I was an uber wine geek at that time. So they idea of a “winey beer” really excited me. The flavor delivered as well. This beer completely changed the way I thought about beer and encouraged e to push my beer palate to the extreme.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

The next beer epiphany was Bell’s Two-Hearted Ale. It was my first taste of an American IPA. It was this beer that turned me into a total hophead. Over the course of two years, while still in Ohio, I probably consumed at least one pint of it a day. No joke. My two favorite beer bars (in my early Drink With The Wench days) always had it on tap. And I used to drink it like water.

My greatest craft beer epiphany BY FAR has to be the first time I ever tasted THE GUEUZE. It was at The Map Room in Chicago in May of 2008. I was in town for the National Restaurant Association Show. Somehow my coworker stumbled upon Brian VanZandbergen of Merchant Du Vin and raved to him about me being a beer blogger.

At this time, I was a total hophead and extreme beer fan. The closest I got to drinking Belgian beers was Unibroue’s La Fin Du Monde and Trois Pistols — which are Belgian styles, not Belgian beers. And I most certainly never touched English of German beers. I wanted my crazy hoppy, big alcohol, over the top flavored beers.

You see, I consider myself to be of the “DogFish Head Generation.” I started drinking extreme beers and completely skipped over the “classic styles.”

Once Brian realized how amateur my palate actually was, he made it his mission to school me on beer. And so my coworker and I piled into his car for a memorable night of beer bar crawling and beer tasting throughout Chicago.

As fate would have it, we ran into Stephen Beaumont — renowned beer writer — at Goose Island brewery. Since then, Stephen has served as an inspiration, tremendous resource and mentor to me. Stephen was also there for my gueuze epiphany.

Long story short (okay I guess it’s a bit late for that), we found ourselves at The Map Room. Brian set us up with a line up of 8 different Merchant Du Vin imported Belgian beers. One of them was Cuvee Renee, Lindeman’s gueuze. From the first sip, I became consumed and obsessed by the gueuze.

And the rest is history.

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Beer Blog Background

1. How long have you been writing Drink With The Wench?

I started the website in February of 2007. It was originally titled “The Columbus Beer Wench.”

2. What inspired you to start writing your blog?

I am a writer. I love writing. And I happen to think that I have an affinity for it. I used to write a random stream of thoughts blog but, after a few months of doing that I decided to really focus my writing skills on one subject.

So I chose beer. Why? Well once I started studying beer, I became obsessed. After I left the restaurant for the marketing and advertising world, I still wanted to be involved in beer. I started hosting tastings and events around town. And then I started my website to help promote my events, recap my events as well as record my tasting notes and experiences.

3. Why did you chose the name of your blog?

Around the time I started writing her blog, I was working for a marketing and advertising agency. As a result of my job, I understood the importance of establishing a brand (as well as the proper steps of doing it).And so, I sat down one night and forced myself to come up with an Internet beer identity. I wanted something that was relevant to beer, yet playful and ‘rough around the edges’ — just like me. To me, the name Beer Wench is unpretentious and rowdy. However, don’t let the word Wench fool you. The Wench knows her beer.

As for the name Drink With The Wench, that used to be the name of the events I would host around Columbus. When I realized that The Beer Wench URL was taken, I opted for Drink With The Wench.

4. What are you personal goals for your blog? What do you hope to achieve with it?

The original goal of the blog was to force me to learn more about beer. When I started it, I was an amateur. I learn best when I take notes and, more importantly, when I teach others. The blog was originally a “virtual notebook” of my beer studies as well as a resource for me to organize beer tastings and beer events where I would teach others what I had learned.

I’m proud to say that I’m no longer a novice and, at the moment, I consider myself to be a beer connoisseur. The goal of my blog now is to spread the good word of craft beer — whether it be through beer tasting notes, beer news, beer event coverage, beer industry interviews, beer & food pairings, recipes with beer.

I love writing. I hope that my blog will help me turn my hobby into a career. Ideally, I would love to write about beer for a living (aka get paid for it). Michael Jackson is a huge mentor and inspiration of mine. I have said this many times before — my ultimate goal is to become Michael Jackson meets Ray Daniels with a little bit of Anthony Bourdain thrown in. I would love to get paid to travel the world, touring breweries, attending beer events, judging beers, hosting beer dinners & beer pairings etc… and then write all about my experiences. Eventually, I want to be published as well.

So if anyone knows how to make this dream a reality, please PLEASE help a Wench out!

5. What is one of the coolest things that happened to you as a result of being a beer blogger?

I would say it definitely has to be all the people I’ve met. I have traveled all over the country and have met a tremendous amount of important beer industry folks — brewers, writers, bloggers etc. I love the beer industry. The people in it are truly amazing. It takes a special kind of person to dedicate their life to craft beer!

6. What are you top 3 favorite beer blogs/beer websites?

This is a really hard question. Especially since I started this beer bloggers series. I have been finding all sorts of exciting & interesting beer websites as a result.

For news, my favorite beer resource is: BeerNews.Org

For podcasts, my favorite beer resource is: The Brewing Network

As for blogs, my “favorite” beer resource is: Brookston Beer Bulletin (Jay Brooks has been blogging about beer longer than I’ve been legal to drink. He has a HUGE archive)

I know I said 3, but I must throw in a fourth beer resource. My favorite (alive) beer writer is Stephen Beaumont from The World of Beer. He is “new” to blogging, but has been writing about beer professionally for decades. And he is damn good at it!

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Beer Talk

1. What are your top 3 favorite beer styles?

  1. Gueuze — I grew up in a “dairy country” New York. The smell of barnyard funk is relatively nostalgic for me. My neighbor across the street had horses as well. I’m oddly attracted to “manure” and grassy hay smells. My favorite wine regions — Rhone, Burgundy and Piedment — are known for producing “Bretty” wines. What can I say? I heart Brett.
  2. American IPA — Specifically, the American IPAs hopped with Pacific Northwest varietals. I’m a huge fan of super high alpha acid hops. Love pine, resin and grapefruit flavors and aromas.
  3. Saison — Back to the “barnyard” funk obsession. I love this style because of the Belgian yeast fruity esters aroma as well.

2. What are your top 3 favorite breweries?

This is a really tough question. American or European?

American (in no particular order) =

  • Russian River Brewing Company
  • DogFish Head Brewery
  • 21st Amendment

European (in no particular order) =

  • Drie Fontien
  • Westmalle
  • Orval

3. If you could work with or for any one brewery, which one would it be and why?

Where would my skills and talents best be used and appreciated? Probably with DogFish Head. My writing in fairly witty and they “get” social media. I think it would be really fun to work in the Marketing “department” of DogFish Head. I love their creativity and passion. And I would love to work along side Mariah Calagione!

However, I have fallen in love with living on the West Coast. (Although, I would leave it for a job in the industry — hint hint). So if I was to stay on the West Coast, I would probably enjoy working for Stone Brewing Co. Same idea as with DFH. They are creative and “get” social media. And I love Dr. Bill and Greg Koch.

Can I do one more? New Belgium in Fort Collins would be an awesome place to work. I really admire their dedication to sustainability. I ride my bike every chance I get and would love to work somewhere that not only appreciates that, but encourages it. And I would love to help them take their social media presence to the next level.

4. Are you a homebrewer? If yes, what is the most unique and interesting beer recipes you’ve brewed as a homebrewer?

Not yet. Being a gypsy has made it hard to aquire the proper equiptment and I have no yet had the proper room for it or storage space. Soon, though. Soon.

5. Do you have any beer certifications (BJCP, Cicerone, Siebel, American Brewers Guild)?? If so, what are they?

Cicerone Certified Beer Server!!!

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I’m in the process of pursuing Cicerone Certification. Follow my adventures at In Pursuit of Cicerone Certification.

6. What is your favorite beer and food pairing?

My favorite pairing, by far, is beer mussels & gueuze (or saison).

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The Personal Side

1. What is your current day job?

Aye, therein lies the rub. I have no day job. No income source. Sigh.

2. If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

As I said earlier, my ideal job would be Michael Jackson meets Anthony Bourdain. I would love to travel the world writing about beer (possibly doing videos as well).

I would also love to do social media marketing, copy writing and traditional marketing for a craft brewery. I am super bummed that I missed the opportunity to do so with Stone, but hopefully another craft brewery will create a similar position (hint hint).

3. Are you married? Children?

Oh hell no. And hell no. I want to trade my uterus for an extra liver.

4. Outside of beer and writing, what are some of your other hobbies?

I am still a wine connoisseur, although it has been quite some time since I’ve truly wine geeked out. I’m an avid cook and and even more avid eater. I love developing recipes with beer. I like taking beer adventures on my bike (not a good combination, I know. Hence all my scars). I also love hockey skating, but rarely get the chance.

During college football season, I spend a good deal of time watching football. I am obsessed with Ohio State Football — to a fault. I can throw a better spiral than most boys I know (but I just can’t throw the ball as far).

I am also getting into both scotch and cigars.

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Off The Beaten Path

1. If you were a style of beer, what style would be an why?

If I were a beer style, I would be Orval — the only beer that is its own style. My creation story is stuff of childhood fantasies (the Countess, the wedding band, the trout). I am the only Trappist beer to be dry-hopped, which makes me earthy & spicy. The Belgian candy sugar gives me an underlying sweetness.

But the real kicker, is the Brett. Since I was inoculated with Brett at bottling, I am constantly changing in the bottle. Today I taste like an English IPA, but tomorrow I might be sour and reek of horse blanket. The wild yeast makes me funky and unpredictable, Yet, since I was purposefully inoculated by the Monks, it means that there is method in my madness.

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

Definitely a gueuze. Although Drie Fontenien is my favorite, I might go for Lindeman’s Cuvee Renee because it was my first gueuze and it holds a special place in my heart. I would die after a moment of nostalgia and great memories.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

Ah yes, I finally get to answer this question. I’ve been really impressed by a few people’s answers on this question. The best answer by far was by Alex P. Davis. I was going to steal his idea, but instead I’m going to make my own recipe.

The base beer would be a Saison. I would brew the beer in Colorado because that is where I was born and I want to use Rocky Mountain water. Primary fermentation would be with traditional Saison yeast. The beer would then be put into Chateauneuf-Du-Pape wine barrels (my all time favorite wine region) with Brettonomyces and Hudson Valley unpasteurized apple cider (for extra fermentable sugars … not sure if it would work because I don’t know the technical details of Brett and re-fermentation in barrels). The final product would be dry hopped with rose petals (my birth flower).

Yeah, that sounds pretty cool to me.

4. If you could be a superhero, what would you want your superpowers to be?

Flight of teleportation. That way I can travel the world and do all the things I dream about doing.

5. What is one of the craziest things you have ever done and lived to tell the story?

Jumped off an 80 foot cliff. I was one of those kids growing up (okay maybe I’m still that way) that tried to out-do everyone. “Anything you can do, I can do better.” Cliff jumping was a hobby of mine in my later high school days. Naturally, it was illegal and very dangerous.

My friends and I went to a new spot that we heard about. We all started on the small cliff — about 30 feet. Then me and a few others decided to bump up our game and try the 50 foot. No biggy.

I decided it would be awesome to swim across the river, climb up the steep hill and attempt to jump off the 80 foot cliff. Why? Because I had to show off. I though I was such a badass.

I slipped when I jumped and ended up hitting the water at an angle. You have to understand, water becomes as hard as concrete from that height. When I hit the water, my contacts blew off of my eyes, my wind was completely knocked out and I was completely paralyzed. I thought I was going to drown. And as a competitive swimmer, drowning is your greatest nightmare.

Some boys across the river (on the small cliff side) jumped in the water and pulled me out. I could not walk for almost a week. And the whole left side of my body was a giant black and blue bruise. My ribs were bruised. I was a mess.

6. What are your thoughts on bacon?

I am utterly obsessed with it.

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Thanks to everyone for reading “my story”! Sorry my interview was so long winded. But what can I say, I am a writer after all. And the one subject I can write a lot about is myself :)

CHEERS!

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