Crowds of enthusiasts don’t visit salsa factories, and no one geeks out over the chance to meet a soda maker. There isn’t a Great American Wine Festival, and people don’t line up for the chance to buy special release potato chips.

Craft beer fans differentiate this industry from all others. From introducing craft beer to friends, to playing a crucial role in the passage of vital legislation, fans are the frontline in the movement to make the world safe for craft beer.

Using social media tools for grassroots activism, craft beer fans numbering in the millions can be more effective than the priciest ad campaigns and the most well-connected lobbyists.

During the Saturday evening session of the 2010 Great American Beer Festival, a panel of four craft beer evangelists from all aspects of the industry will fuel a discussion on how to become a craft beer activist and build a grassroots movement based on a shared love for the most diverse, delicious, and authentic beverage in the world.

The panel will take place on Saturday, September 18th at 7:30pm in the Brewers Studio Pavilion. During the panel, Short’s Brewing Company will be pouring its Anniversary Blood Orange Wheat Wine and Stone Brewing Company will be pouring samples of its 12th Anniversary Bitter Chocolate Oatmeal Stout – the only time and venue that particular beer will be available during the Great American Beer Festival.

The Craft Beer Activism Panel consists of:

Jacob McKean, Social Media Coordinator at Stone Brewing Co.

Scott Newman-Bale, CFO & Vice President at Shorts Brewing Co.

Peter Johnson, Brewers Association Programs Manager

Ashley Routson, Founder of Drink With The Wench

Hope to see many of you there! CHEERS!

DRINK WITH THE WENCH PRESENTS:

The Beer Blogger Interview Series

Curious what goes on in the minds of your favorite beer bloggers? Well, The Beer Wench is and she has embarked upon a mission to interview as many beer bloggers that she can — from all over the world. Are you a beer blogger? Do you want to share your story? Send me an email!

INTRODCUING: JACOB MCKEAN

AUTHOR OF: THE STONE BLOG + THE BEERCHOOSER BLOG

Beer Blogger Interview

Full name: Jacob McKean
Internet nickname: J-Delicious
Twitter handle: @stonebrewingco, @beerchooser
Name of blog: The Stone Blog, The BeerChooser Blog
Current location: San Diego, CA

Background “Snapshot”

1. Where did you grow up?

Los Angeles

2. How old were you when you had your first beer?

14

3. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

I split a 12-pack of fizzy yellow beer with the valet parking attendant at my classmate’s bat mitzvah.

4. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

Columbia University. I studied history and anthropology. I was an anti-globalization activist, rakish troublemaker, and young bon vivant. New York is a great town in which to ply those trades.

Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1. What was your first craft beer epiphany? Recall as many details about it as you can:

Although I drank plenty of Brooklyn lager in college, my epiphany came shortly after I graduated. In the process of courting the lovely girl I now live with, I made regular visits to Chicago. She lived in Andersonville, near The Hopleaf, a Belgian-focused beer bar of legendary repute. A tulip glass of Tripel Karmeliat blew the doors off my life. I fell in love with the beer and the girl at The Hopleaf.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

That fortuitous glass of Tripel Karmeliat turned me on to Belgian beer, but it was an AleSmith IPA that turned me on to American craft beer. Another AleSmith beer showed me just how epic beer can be: Kopi Luwak Speedway Stout, a beer made with weasel shit that tastes like rainbows. That removed any doubt that beer is, in fact, the most dynamic and delicious beverage on Earth.

Beer Blog Background

1. How long have you been writing your beer blog?

At Stone, 8 months. At beerchooser.com, intermittently for a couple of years, I think.

2. What inspired you to start writing your blog?

Well, writing for Stone is my job, so fear of starvation is the prime motivation there. BeerChooser.com is a personal project designed to help people explore craft beer, especially those bewildered by the array of options and worried about wasting money on six packs they won’t like, so that’s a labor of love.

3. Why did you choose the name of your blog?

You’ll have to ask the creative genius who came up with “The Stone Blog.” As for “The BeerChooser Blog”, well, that’s my groundbreaking originality.

4. What are you personal goals for your blog? What do you hope to achieve with it?

People love Stone. They really, really love it. So I want to give them a look behind the curtain. As a beer geek, that’s what I want to see. For BeerChooser, it’s mostly site updates, press coverage, etc…I hope BeerChooser helps people explore craft beer with more confidence, as if they have a knowledgeable friend who consistently recommends beers they love. Except that the friend is a computer/phone instead of a human being.

5. What is one of the coolest things that happened to you as a result of being a beer blogger?

I get a paycheck from a legendary craft brewery for which I have oodles and oodles of respect. That is the coolest. Plus, I get to go to some events for my job that I would gladly pay to attend. OK, so the whole thing in general is pretty cool. But don’t think I don’t work my ass off; I do. In fact, I have very little ass remaining at this point.

6. What are you top 3 favorite beer blogs/beer websites?

BeerAdvocate, RateBeer, BeerNews. That’s where the tribe congregates.

Beer Talk

1. What are your top 3 favorite beer styles?

IPA, Russian Imperial Stout, American Wild Ale. Groundbreaking, I know.

2. What are your top 3 favorite breweries?

Stone, Russian River, AleSmith. Cigar City should be in there as well; they’re pushing American Strong Ales—the style pioneered by Arrogant Bastard Ale—in new and devastatingly delicious directions.

3. If you could work with or for any one brewery, which one would it be and why?

I wish I were chopping wood at Brasserie Caracole in Belgium for their wood-fired kettles. That sounds far better than taking pictures at obscenely decadent beer and food events.

4. Are you a homebrewer? If yes, what is the most unique and interesting beer recipes you’ve brewed as a homebrewer?

Yes, I am. I recently brewed an American Pale Ale that creates wormholes in the space/time continuum every time you crack one open.

5. Do you have any beer certifications (BJCP, Cicerone, Siebel, American Brewers Guild)?? If so, what are they?

I have a purple belt in Taekwondo. It helps me hold my own on judging panels.

6. What is your favorite beer and food pairing?

Dark Lord paired with fillet of unicorn.

The Personal Side

1. What is your current day job?

Social Media Coordinator at Stone Brewing Co. I attend to my adoring fans on Facebook. In the 8 months I’ve worked at Stone, we’ve gone from 18,000 to 52,000 “Likes” on our Facebook page. My personal goal is to surpass a certain (insipid, deceptive, bullshit) lunar-themed brand with around 58,000 fans. If I do that, Greg has promised me a Fabergé egg filled with leprechaun tears from his personal collection. I’ve also been doing a lot of work on the European brewery project.

2. If you could change your career at this very moment, without any restrictions on what you could do, what would you want to do and why?

I would be an Afghan opium lord. I wrote a short story about the subject in 5th grade, and it’s been a dream ever since.

3. Are you married? Children?

Nope. Yup. Kidding.

4. Outside of beer and writing, what are some of your other hobbies?

I rip phone books in half for stress relief.

Off The Beaten Path

1. If you were a style of beer, what style would be an why?

I would be a maple-wood smoked rye imperial brown ale fermented & lagered with a mix of Belgian, German, and American yeasts and aged in a toasted American oak barrel.

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

Russian River Temptation. I forget the batch, but my first bottle of that beer had more white wine character than the subsequent bottles I’ve had. The smell and taste of that first bottle were so good they nearly melted my face off.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

Sorry, but I don’t believe in contract brewing. I think it undermines the authenticity of craft beer and misleads consumers about beers’ origins. If your name is on a beer, you should be making it yourself, on your own equipment.

4. If you could be a superhero, what would you want your superpowers to be?

The ability to conjure up a plate of vegan tamales and a live mariachi band at a moment’s notice.

5. What is one of the craziest things you have ever done and lived to tell the story?

I went to a baile funky (literally, “funk dance”) in a Rio slum. There were a thousand people dancing inside a crater in the middle of the favela. Teenage drug dealers were walking around, hitting on girls and firing their machine guns in the air. They had crews of younger kids with handguns stuffed into their swim trunks who were drinking cocktails, smoking joints, and sniffing glue. There was an enormous wall of speakers blasting music so loud it made your brain vibrate. The dancing was frenetic, endless, and—to put it mildly—suggestive. Compared to that spectacle, the parties you see in hip hop videos look like ice cream socials hosted by the Yale a cappella club.

6. What are your thoughts on bacon?

I’m a vegan. I could fuel my Hummer with a pureé of rainforest trees and endangered coral reefs, and it wouldn’t equal the environmental impact of eating animal products.

SPECIAL THANKS TO JACOB FOR AN AWESOME INTERVIEW!

CHEERS!

With a name like MITCH STEELE (I feel compelled to put his full name in caps), this man was destined for a life of badassery (hey, if it is considered a word on Twitter, it should be legit). And what could be more bad-ass than being the brewmaster of one of the most bad-ass breweries in the country — Stone Brewing Co.?

The answer, my friends, is nothing.

I have the honor and privilege of being able to call Mitch a friend (well, technically he has never confirmed or denied this claim … BUT, he did friend me on Facebook, so I am totally legit). And like any good friend, I put the pressure on Mitch to subject himself to my extremely lengthy brewer interview. Surprisingly enough, Mitch not only complied, he went all out and provided me with my most in-depth interview to date! ROCK ON!

Drum roll please…

THE MITCH STEELE INTERVIEW

Full name: Mitch Steele
Current location: Stone Brewing Co. , Escondido, CA
Twitter account (if applicable): I don’t tweet. I am on Facebook though.

Background “Snapshot”

1. Where did you grow up?

I was born in Ohio, but grew up in Walnut Creek, Ca. I still consider the Diablo Valley “home”.

2. What sports if any did you play growing up, through college and beyond?

I was a swimmer. I haven’t swam competitively since high school, but I still enjoy jumping in the pool and swimming a mile or so. Played a little baseball too, intramural in college, nothing too serious. And I bowled.

3. How old were you when you had your first beer?

I think I was seven or eight when I first tasted beer.

4. If you can recall, what is the story of your first beer? Where did you have it? What style and brand was it?

It was Olympia in a can. Gawd I thought it was awful. I was with a Father/Son organization called “Indian Guides” (kind of like Cub Scouts) and we were on a camping trip. The Dads drank beer and played poker while we hiked, ran around and created mischief. So I tasted my Dad’s beer there for the first time (all of us were tasting our fathers’ beers, it wasn’t a big deal, we thought we were being cool, and I think the dads were amused by it). I never did acquire a taste for Oly, we always had it around the house, but my father wasn’t a big beer drinker. My first “good” beer was when I was 16 and went to Europe, and we were drinking English ale on a tour boat on the Thames. That was a very different experience.

5. Where, if applicable, did you go to college? What did you study? What additional activities, organizations, sports did you partake in during college?

I went to UC Davis, and studied Fermentation Science, with an emphasis on winemaking and brewing. I was pretty focused on studying, partying, and listening to a lot of Pink Floyd. I did do a lot of beer research in my spare time!

Craft Beer Epiphany

Every craft beer enthusiast has at least one pinnacle craft beer experience that completely changes ones perspective on beer. I refer to this mind-blowing moment as a “craft beer epiphany.”

1. What was your first craft beer epiphany? Recall as many details about it as you can:

I’m dating myself here, but when I started drinking beer, most of the “good” beers available were imports, and I sought them out. The first real craft beer experience I had was at UC Davis. Brewing Professor Michael Lewis would often meet his students at a pub on Friday afternoons, and one of the first times I went, we went to a place called “The Pub” in downtown Davis, and they were selling Anchor Steam on draft. I still remember how malty and bitter I thought that beer was. It was sublime, I could have sat there drinking fresh Anchor Steam all day and into the evening and been very happy.

2. Have you have additional craft beer epiphanies since the first? Detail as many of them as you wish:

-Chewing on a kernel of crystal malt in the pilot brewery at UC Davis, and realizing that crystal malt was the flavor I was trying to identify in Bass Ale and other amber beers. Plus it tasted like GrapeNuts!

-Realizing that the “odd, spicy taste” in Henry Weinhards Private Reserve was Cascade hops.

-First visit to Sierra Nevada in 1984. I think that’s when I really decided that brewing was what I wanted to do. I was amazed by their beers and how they made them.

-Research for my first brews at San Andreas included a trip to Triple Rock, and I was totally blown away by Red Rock Ale and a Wheat ale they had.

-Lyons Brewery in Dublin CA. Judy Ashworth was the first person to ever put a beer of mine on tap. Plus she also served the beer I made with Bill Millar at San Andreas for my wedding.

-A field trip with the San Andreas crew to the Anchor Brewery. How beautiful is that brewery! And they poured lots of great beers for us. A wonderful, inspiring visit.

-My first visit to Portland in the late 1980’s. Went for the Oregon Brewers festival and was amazed at Portland’s craft beer culture with Bridgeport, Widmer, McMenamins, and Portland Brewing Co. We found craft beer everywhere, I had never seen anything like it. And everyone was drinking this different looking, milky, cloudy beer with a lemon in it-Widmer Hefeweizen. I felt like I had been transported to this new wonderful world, full of amazing craft brewed beer and nothing else.

-Tasting a Blind Pig IPA at Pizza Port Solana Beach in the mid 1990’s. The hoppiest beer I had ever had.

-Pouring a pilot brewed 70 IBU American IPA at the Anheuser-Busch booth at the GABF. People loved the beer and the AB marketing folks still wouldn’t go for it!

-Tasting Allagash Curieux-the most balanced barrel aged beer ever!

-Tasting the first batch of our Stone 11th Anniversary Ale. I like to refer to nailing a beer recipe as a “homerun”, but this one was, to me, a “grand slam”.

-My first taste of Russian River Consecration. That beer knocked my socks off.

The Professional Side

1. What did you do professionally before you got into the beer industry?

Right out of college I worked in the wine industry, I worked for Almaden Vineyards at their red wine winery just south of Hollister, CA. Our claim to fame was that every drop of Almaden red wine was aged in an oak barrel. Our barrel warehouse was 4 acres-the largest barrel room in the world. I enjoyed making wine, but grew tired of the lack of focus on high quality wines after Almaden was bought by Heublein in 1987.

2. How long have you been working in the beer industry?

Since 1988……..wow, that’s really a long time. Good thing I enjoy it!

3. What was your first “real” job in the beer industry?

I helped Bill Millar start up the San Andreas Brewing Co. in Hollister, CA. We had a 14 bbl system and only brewed between 500 and 1000 bbls per year, so I could brew on weekends and evenings after my day job at Almaden.

4. If applicable, what beer certifications, credentials and/or education do you have?

A BS in Fermentation Science from UC Davis. Anheuser Busch had some great classes that I went to, including a 3 week Technical Brewing Course, and a 2 week Brewing Engineering Course.

5. Who are some of your greatest mentors in the industry?

Dr. Michael Lewis from UC Davis, Mike Meyers, Doug Muhleman, Paul Anderson and John Serbia from Anheuser-Busch, and Steve Wagner from Stone are the people that have taught me personally, and whom I admire greatly. Fritz Maytag and Ken Grossman are definite inspirations. In fact, I’m inspired by creative craft brewers everywhere. There are really too many to name them all.

The Stone Brewing Co. Story

1. How long have you been brewing at Stone?

I celebrate my 4 year anniversary this May.

2. How many different breweries have you worked for before you started brewing at Stone? What are those breweries?

Let’s see, there was San Andreas in Hollister, CA, at Anheuser-Busch I worked in the Ft Collins, CO, St. Louis and Merrimack, NH breweries. So 4 other breweries I guess. I’ve made beer in several other breweries as a guest brewer or on assignment with Anheuser-Busch.

3. What are some of your “signature” beer recipes — recipes that you created while working at Stone that have become staples in the company lineup?

Well the core brands were already formulated by Steve Wagner, but I’ve worked on every Anniversary Ale, Vertical Epic ale, and Collaboration Beer since I’ve been here. They aren’t all 100% my recipes, some are, but we try to make recipe formulation a team effort. We have a good team and have lots of good ideas.

Steve asked me to reformulate Stone Levitation Ale shortly after I arrived, and I think we did some good things to that beer. The only beer that I’ve worked on so far that’s become a regular is the Stone Sublimely Self-Righteous Ale, which originally was our 11th Anniversary ale.

4. If you were only allowed to brew one style for the rest of your life, what style would you brew and why?

I think I’m a frustrated IPA brewer from way back. Bill at San Andreas would never let me brew one, he didn’t think Hollister was ready for a really hoppy beer. And of course at Anheuser-Busch we never did IPA, although I brewed several nice pilot versions when I was New Products Brewmaster. I was always brewing IPA’s when I home brewed in New Hampshire. So although I’m here at Stone and we brew a lot of IPAs, I think it’s the one style I never get tired of brewing and drinking.

5. What is your all-time favorite beer that you brewed at Stone?

Stone Sublimely Self-Righteous Ale/11th Anniversary Ale. I think Stone IPA is my favorite all time beer, but the 11th Anniversary was really the very first beer where I felt I was able to show my chops as a professional brewer, with no restrictions whatsoever. Plus, I went out on a limb to convince Greg that this concept (Black IPA) was something worth doing.

6. Stone is known for doing a lot of collaborations, what has been your most memorable or favorite collaboration beer, to date?

Well, we’ve done five (six including the just released Dogfish Head/Victory/ Stone Saison du BUFF), and they are all special in some way.

Alesmith/Mikkeller/Stone Belgian Style Triple

This was our first in the current collaboration series, and Mikkel wanted to brew a traditional triple to honor the late Michael Jackson. We did that, up until the hopping anyway-this was during the hop shortage so we ended up using American hops in the beer, and it turned out wonderful. Peter Zien of Alesmith is such an accomplished brewer and taster, and Mikkel was great fun, he really has a unique way of approaching the brewing business.

Jolly Pumpkin/Nøgne-ø/Stone Special Holiday Ale

Working with Ron Jefferies and Kjetil was fantastic. What stands out about this project, not surprisingly, was taking the same recipe to all 3 of our breweries. Going to Michigan and Norway to brew this beer with Ron and Kjetil definitely didn’t suck. But brewing with rye malt here at Stone was pretty rough.

BrewDog/Cambridge/Stone Juxtaposition Black Pilsner

Will Meyers has been a friend for several years, so it was really special to brew with him. And James Watt from BrewDog, what a creative mind. We actually worked also with Martin Dickie at BrewDog to formulate the beer, but James was the one who came over and brewed with us. We’ve since become great friends with both James and Martin. Plus, this was the first lager ever brewed at Stone. This was a fun brew day because the 3 of us changed the hopping recipe several times on the fly while we were brewing. True collaborative brewing!

Ken Schmidt/Maui/Stone Coconut/Macadamia Nut/Kona Coffee Porter

This was our first entry into the GABF Pro-Am festival. It was probably the most challenging of the collaboration beers to brew, because we had a specific beer of Ken’s that we were trying to replicate, and we had to make some ingredient changes to make it work in our brewery. Despite the challenges of steeping hundreds of pounds of fresh toasted coconut, coffee and macadamia nuts in the wort and beer, we did it, and I’m very proud of the beer we turned out. Plus, maybe I get I now get to go to Hawaii and brew with Garrett (?)

21st Amendment/Firestone Walker/Stone El Camino (Un)Real Black Ale

Matt and Shaun are long time friends. Trying to get the three of us together to formulate this beer was like herding cats, but it really came together and turned into a wonderful beer full of really unique ingredients. Has anyone else ever brewed with chia?

————————————————————————

And then the collaborations I worked on that weren’t brewed at Stone. Those would include:

The California Double IPA

Brewed with Shepherd-Neame in Kent, England. They are a great group of really talented, experienced brewers, and this was a fun beer to brew- the brewers at Shepherd Neame were both enthusiastic and incredulous at our recipe and the sheer volume of hops we proposed using.  We brewed this for the Wetherspoons Pub Chain Real Ale Festival, so all the beer was put into casks. I remember we originally wanted to make it 8.5% and Steve wanted to call the beer a “California Mild” which I thought was hilarious. Wetherspoons balked at the high abv, but we eventually compromised at about 7%. We really got to experience a lot of great English breweries and pubs in the three trips we made to England for this project.

Transcontinental IPA

Someone in England dropped the ball on saving a cask of the California Double IPA for us at Stone-so we did the next best thing. I took the recipe up to 21^st Amendment in San Francisco, and we brewed the beer again. Shaun O’Sullivan is one of the great people in this business, and I had a great time brewing with him.

BASHAH

We spent 3 days with the BrewDog team in Scotland this past summer, and brewed this Black Belgian Double IPA. Martin and I came up with the recipe via email, and the beer came out really nice. We’re waiting to try some of the beer that was aged in Scotch Whiskey barrels that we hand selected while we were there. This trip was detailed out in our Stone Skips Across The Pond video. That team at BrewDog is a great group, they are a lot of fun, and they really like to play practical jokes. So it was a fun time, even if I was the butt of most of their jokes!

Beer Talk

1. What is your all time favorite style of beer to drink?

That’s a tough question. I guess I’d have to pick one it would be American IPA, although I have great fondness for British Pale Ales, Bohemian Pilsners and Belgian Triples.

2. What is your all time favorite style of beer to brew?

IPA, definitely. Although I really enjoy brewing any style I’ve never done before.

3. Outside of Stone, what are some of your other favorite breweries?

I could go on forever with this, but off the top of my head, Sierra Nevada, Russian River, Allagash, Fullers, Thornbridge, BrewDog, Firestone Walker, Orval, Boon, New Glarus, Ballast Point, Alesmith, Port, etc etc etc

4. What are your top 3 destination “beer” cities?

Portland OR, San Diego, and London, England.

5. What is your favorite beer and food pairing?

I love tasting beer with artisanal Cheese. Cheese pairs amazingly well with beer.

6. Do you ever cook with beer? If so, what are some of your favorite recipes that use beer?

I do, I love barbecuing and I often marinate meat with a blend of beer and other things. Stone Smoked Porter is a great marinade for pork. Also, in an effort to eat a bit healthier, I’ve been cooking lots of beans. Malty beers and Belgian Beers make a great base to cook beans in.

7. In your opinion, what are some of the best resources (books, websites, programs, institutions etc…) for people learning about beer and brewing?

I’m partial to UC Davis of course, but I think all the brewing schools in the US have something valuable and unique to offer. I think websites like Beer Advocate and Rate Beer are great places to see what’s going on the industry and to compare tasting notes on beers you may have tried. There are so many good books and websites now that it really depends on where one’s focus is.

The Personal Side

1. Are you married? Children?

Very happily married with two great kids, a son and daughter.

2. Outside of beer, what are some of your other hobbies?

I started playing guitar after college and it’s become a real passion. I’ve always loved music, and now playing gives me an additional creative release. I play blues and classic rock in a garage band with a very talented group of guys, and we play out 1-2 times per month. I enjoy buying guitars too, but I pretty much gave that up once we had kids. I enjoy spending time with my family, and traveling.

Off The Beaten Path

1. If you were a style of beer, what style would be an why?

I think I’d be something like a Belgian Golden or Triple. On the outside, looks kind of innocent and quiet, but surprisingly complex and fairly strong on the inside. Dangerously drinkable!

2. You were caught smuggling beer illegally, which has now been made punishable by death. Right before you are sent to the executioner, you are offered one last beer. What beer would you chose and why?

A 3L Bottle Of Double Bastard Ale. Delay the inevitable, and be in the right frame of mind (if there is such a thing) for an execution.

3. If I contracted you to brew a beer (or design a beer recipe) called “The Beer Wench” — what style would you chose and what, if any, extra ingredients would you add?

What a loaded question! I think it would have to be a truly unique beer, not a traditional style.

4. If you could be a superhero, what would you want your superpowers to be?

X-Ray eyes….no just kidding. Probably the ability to fly.

5. What is one of the craziest things you have ever done and lived to tell the story?

100mph in the back of a pickup after drinking a bunch of beers. I’m not much of a risk taker, but that was really stupid.

6. What are your thoughts on bacon?

Bacon is the one reason I could never be a vegetarian.

SPECIAL THANKS TO MITCH FOR NOT ONLY PROVIDING A VERY INTERESTING AND ENTERTAINING INTERIVEW, BUT FOR ALSO SUBJECTING HIMSELF TO EVERY SINGLE ONE OF MY QUESTIONS! YOU ROCK, STEVE! XOXO!

Are you a candle loving pyromaniac, but have no tolerance for overwhelming “girlie” scents such Vanilla Bean Cupcake With Pink Sprinkles and Mom’s Fresh Baked Banana Bread???

Well have no fear, there is hope yet!

The brilliant minds behind Koi Kouture recently launched a line of “Man Candles” … errr I mean “Mandles.” Each “Mandle” comes in a recycled Rogue Brewery, Stone Brewing Co. or New Belgium beer bottle.

According to the Etsy site, each bottle has been handcrafted in “a studio full of power tools and beer, while Whitesnake plays in the background.”

How … manly of them. Just add some facial stubble, some Lee’s bluejeans and a shotgun — and you have one killer “Man Candle Making Man Fest.”

These candles are made from 22 oz. beer bottles since, according to Koi Kouture, “men drink big beers and like big candles.” Each candle is between 16 and 18 ounces.

There is a disclaimer though, Koi Kouture does recognize that they cannot alienate the fairer sex and admits that these candles are also for the “awesome girls” that drink beer like “real men.” Awww, shucks. Thanks guys…

In my opinion, the “best” aspect of this concept is that fact that they are using CRAFT BEER bottles for the candles. Which is further proof that “real men” and “awesome girls” don’t just drink beer, they drink craft beer. VIVA LA BEER WARS!

Another fun attribute is that each candle is custom made. The customer not only has the option of choosing the scent, but they also can choose WHICH Rogue Ales beer bottle to put it in! Rock on! Curious about what a “Mandle” scent actually entails?

Here are the scents you can choose from:

HOOTERS WAITRESS SCENTED: Suntan Oil with the faint smell of old deep fryer oil. 

HUNGRY MAN TV DINNER SCENTED: Roast Beef with Creamed Corn (real enough to make you throw up in your mouth a little)

STRIPPER BREATH SCENTED: Watermelon Jolly Rancher with a little stale smoke

HAM & CHEESE SANDWICH ON RYE SCENTED: Ham and cheese on rye…with a tiny bit of mustard. 

MUNCHIES SCENTED: Fritos with an underlying layer of dried pot and a tiny bit of smoke. 

CARNY: Cotton Candy and Corn Dogs…with a little motor oil.

TRAILER PARK: Motor Oil, Fresh Dirt and despair (not really)

CAMPING: Roasted Marshmallow and Firewood

OH NO, IT’S THE COPS!: Coffee and Donuts

ROAD TRIP: Beef Jerky

OLD SPICE (Because the new commercials are amazing!)

PINK STARBURST

SUNTAN OIL

CRAZY OLD FISHERMAN: Fishing Boat and Old Spice

AXE BODY SPRAY: Just like the one your little brother in college wears.

FRESH CUT GRASS: Men love nothing more than mowing the lawn and drinking a beer. 

LEATHER: Just like the leather couch in a bachelor pad

THE RECYCLED BEER BOTTLE CHOICES:

Rogue Brewery American Amber Ale
Rogue Capt. Sig’s Northwestern Ale
Rogue Brewery Shakespeare Stout
Rogue Brewery Kell’s Irish Style Lager
Rogue Brewery Smoke Ale
Rogue Brewery Orange Honey Wheat
Rogue Brewery Juniper Pale Ale
Rogue Brewery Hazelnut Brown
Rogue Brewery Chipolte Ale
Stone Arrogant Bastard Ale
Stone IPA
Stone Ruination IPA
Stone Bitter Chocolate Oatmeal Stout
New Belgium Lip of Faith

Costing about $28 bucks a pop and another 6 bucks in shipping, these candles are not exactly “cheap.” But then, they are completely hand-crafted and the idea is very unique and novel. I would say that they are worth it. Now I know what I am getting all of my craft beer enthusiast friends for future gifts!!!

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CHEERS!