This particular video is for the “Strawberry Blonde Brewjito” — a beer-inspired twist on the classic mojito.

“Made with fresh strawberries, American blonde ale and agave nectar…this mojito is anything but ordinary. It’s fresh, bright and bound to be a classic. But why blonde ale? As Ashley mentions in the video below, you can pretty much use beer in any cocktail recipe which calls for club soda. And a blonde ale is just bright enough to pair with a mojito and not over power it.” — Jerry James Stone

For the full recipe and bartending instructions, check out the video below and visit BeerMixology.com.

About the Beer Mixology Team

Jerry James Stone

Jerry is a writer for Discovery Channel, and the producer and main recipe developer for TreeHugger’s Green Wine Guide, which features sustainable wineries and vegetarian wine pairings. He’s currently creating the official Philz Coffee cookbook for the Bay Area establishment which will feature recipes about cooking with coffee.

He has been a food judge alongside Michael Pollan and Alice Waters for the Good Food Awards and wrote the nightlife section for Fodor’s 2013 San Francisco guide book. His writings can be found in MAKE magazine, The Atlantic and Digg.com.

Follow Jerry on Twitter @JerryJamesStone

Ashley V Routson

Known to most as The Beer Wench, Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA  — where her responsibilities include everything from marketing, sales, PR, social media & events.

Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.

Follow Ashley on Twitter @TheBeerWench & @BeerMixology

Chris Eldridge

Chris an Independent Video Producer, Editor, and Cinematographer for corporate, television, and marketing-oriented clients, with a persistent, detail-oriented work ethic. He studied Cinematography at San Francisco State University, working as a projectionist at movie theaters in San Jose & San Francisco. Out of school, Chris began working in Television and shooting feature films with friends, one of which saw theatrical distribution in the US & India.

Chris currently produces content for the EMS industry, as well as several wine, beer, arts, and entertainment pieces for his personal project, CineVine.com.

Follow Chris on Twitter @thedridge & @CineVine

On August 23, from 6-7 p.m. CST, join Whole Foods Market and myself as we taste and tweet through an array of fruit beers and ciders, challenging our friends and fans to think outside the typical brunch beverage box. Tweet alongside foodies and beer lovers as the beer-loving community discusses breakfast beer and cider pairings, cooking with beer, and more.

To participate, pick up one or all of the featured fruit beers and ciders and tweet your experience using the hashtag #WFMBeer. Every 15 minutes, the focus of the tasting will shift to a different beverage. The schedule is as follows:

5:00 p.m. PST: Fox Barrel Ginger Blackcurrant
Follow: @FoxBarrel

5:15 p.m. PST: Widmer Marionberry Hibiscus Gose
Follow: @Widmer_Brothers

5:30 p.m. PST: Crispin Honey Crisp Cider
Follow: @CrispinCider

5:45 p.m. PST: MOA  Breakfast Beer
Follow: @MOABEER

Even if you don’t have a delicious fruit beer or cider in hand, join the conversation on Twitter. Just don’t forget the hashtag #WFMBeer.

Participation is limited to those 21 years or older.

The organic beer-themed tasting takes place on Twitter from 8-9 p.m. ET on Tuesday, Apr. 10. The tasting, featuring four organic beers from some of the world’s most respected and innovative brewers, includes:

• 8 p.m. ET: Dupont — Avril (led by @belgianexpert): The brewer’s favorite beer. Light in alcohol, full in flavor. 3.5 percent alcohol by volume (ABV).
• 8:15 p.m. ET: Samuel Smith — Strawberry Ale (led by @merchantduvin): Smooth malt and aromatic strawberry flavors merge together in an elegant fashion with fresh, ripe strawberries. 5.1 percent ABV.
• 8:30 p.m. ET: Bison Brewing — Honey Basil Ale (led by @bisonbrew): Creatively infused with fresh, organic whole leaf basil and organic clover honey. Crisp and herbaceous with a hint of sweetness. 6 percent ABV.
• 8:45 p.m. ET: Hopworks – Rise Up Red (led by @HopworksBeer): Mahogany smooth with mild caramel sweetness, balanced by local Cascade and Centennial hops for a crisp finish. 5.8 percent ABV.
• 9 p.m. ET: After party (free for all!)

Every fifteen minutes, the focus will shift to a different featured beer as brew masters take questions from Twitter fans and share stories about the beers and the breweries. To follow the conversation, use the hashtag #WFMBeer. At least one, if not all, of the beers listed above should be available at most Whole Foods Market stores that sell beer.

Participation is limited to those 21 years or older (duh!).

Twitter Beer Tasting FAQs

What is a Twitter beer tasting?

A Twitter beer tasting is a virtual event where people simultaneously taste beers together, and share their tasting notes in 140 character or less messages on Twitter.

What do I need to do to participate?

At the bare minimum, all you need to participate is a Twitter account and a beer in hand! For each #WFMBeer Twitter tasting, a particular theme is selected by Whole Foods and The Beer Wench. Participation in the Twitter tasting is enhanced when you follow the theme.

How do I follow the conversation?

All people participating in the Twitter beer tasting are encouraged to use the hashtag #WFMBeer in all of their tweets. If you have Tweetdeck or Hootsuite, we recommend that you create and dedicate an entire column to the hashtag, so you can follow the conversation as it happens!

What if I can’t find any of the beers on the “official” list?

You can still participate! Just find a beer or two that fits into the theme and join in. The theme this time around is organic beer — if you can’t find one of the delicious organic beers listed above, just look for the USDA organic logo on the beer shelf in a Whole Foods Market near you!

What if I have questions about the beers that I’m tasting?

You are in luck! Representatives from each of the breweries selected will be on Twitter during the entire event to lead the tasting and answer your questions. All of the representatives are listed next to the beers in the schedule above.

Is it okay to join the conversation late?

Of course! Better late than never!!!

Have more questions? Send me a tweet @TheBeerWench, or leave a message in the comment section below!!!

Michael Bepko, the Global Online Community Manager for Whole Foods Market, has been nominated for 4th Annual Shorty Industry Award in the category of Best Social Media Manager.

According to the Shorty Awards website, “Whole Foods Market is often looked to as a brand “who gets it” when it comes to social media. Revered for its thriving social communities and innovative use of social media strategies, Whole Foods isn’t afraid to try new things in the ever-evolving social media landscape to see what best resonates with their community and drives engagement from their customers. While the organization has gained notable social media success, what might be lesser known is the man behind the scenes who is at the helm of the company’s online network – Michael Bepko. Better known in social spheres as @Bepkoboy, Michael is the global online community manger for Whole Foods and is the person who lives behind the logo that resides among a social community of over 3.5 million friends, followers and fans.”

But, forget about what Michael has done for Whole Foods. Let’s focus on what he has done for craft beer. The equivalent of many celebrities, Whole Foods boasts over 2.2 million followers on its corporate Twitter account, and hundreds of thousands of followers from individual store accounts. In a day and time when no craft breweries have exceeded 100k followers on Twitter and only 3 have gone over the 50k point, Michael has graciously given craft beer a powerful voice in the form of “virtual beer tastings”.

Every two months, Michael works with me to scheme up a theme for a virtual tasting, featuring four different craft breweries. For days and even weeks up until the event, you can find Michael (under the moniker of @WholeFoods) promoting the virtual tasting, giving shout-outs to the breweries involved. Michael also communicates internally with all the WFM Marketing Managers, further amplifying the message at a regional and store level. During each live tasting, Michael and many of his Whole Foods colleagues devote an entire hour to talking about beer on Twitter, with both beer geeks and beer newbies alike. The result is one big craft beer love fest.

Personally, I was influenced by Michael even before partnering with him on virtual beer tastings. I was shocked the first time Michael tweeted a response back to me. After all, it’s not everyday that someone with over 2 million followers talks to me on Twitter. I was immediately impressed with Whole Foods’ level on engagement on Twitter, and Michael has only continued to impress me ever since.

So friends, I am asking you to give Michael a little bit of love for all the love he has given to craft beer. Head on over to this link, and give him some love in the form of “likes” and retweets! XOXO!!