It is time to leave the dark side of corporate beer.
Listen, I understand [more than most] that the economy sucks.
Like most of the world, I cannot afford to squander my money. Heck, I don’t get a paycheck. My income is solely based on tips. I live week to week … if not day to day.
I find myself struggling to afford the luxuries I used to take for granted when the economy was stronger [and my income was more stable].
Anyone who has ever visited my “man cave” can attest that The Wench lives a very “modest” lifestyle. True story: I do not have any furniture of my own. The only electronic devices I own are a laptop, iPhone, iPod and digital camera. I own ONE piece of REAL jewelry … my gold class ring from The Ohio State University. I don’t have a collection of designer handbags or shoes.
I do have designer eyeglasses, however. I rationalize having them because they are an essential part of my “brand.”
Obviously, I am not materialistic. Even if I had the money, I highly doubt that I would make superficial and superfluous purchases. It is not in my blood.
Although I have cut back tremendously on spending my hard-earned money, I have not stopped entirely. Most of my money is spent on the “finer things in life.”
Food. Wine. Beer. Travel.
Without these key components, my life would cease to exist.
And even though I am on a tight budget, I ABSOLUTELY REFUSE to spend my money on cheap, mass-produced, super low quality beer. I work hard for my money. And I will not waste it on worthless products.
- I try not to support corporations that contribute to globalization and and world poverty.
- To me, quality is more important than quantity.
- I value my palate. And respect my body. I will not subject my taste buds to bad beer.
- I believe in supporting the “small guy.” I want my dollar to matter. Corporate breweries brew beer strictly for profit. Craft breweries brew beer in the name of love.
BOTTOM LINE: I am a beer brat. A beer geek. A beer connoisseur. And I hate corporate beer. I think it tastes like shit. It is uncreative, uninspiring … and flavorless. Period. End of story.
Yes, I am strongly opinated on this issue. I refuse to drink corporate, regardless of how inexpensive it is. The value is NOT there. It is not worth it.
I also realize that this post may rub some people the wrong way, which is fine. My target audience is not the everyday Bud drinker.
Sam Caglione makes a really strong arguement about market share in his book “Brewing Up A Business.” He was criticized for his off-centered style of beer making and told that he would never be able to compete with any of the big dogs. Sam’s response? He was not interested in stealing market share from the corporate breweries. As with my blog, Dogfish Head is not focused on appealing to corporate beer drinkers.
(The Beer Wench: An Off-centered Blog for Off-centered People) Sorry Dogfish Head, I just couldn’t resist.
Although I am not targeting my blog towards corporate beer drinkers, I am not opposed to “recruiting” people from the dark side. In my opinion, the biggest barrier to people drinking craft beers is lack of information and education about the industry. In this economy, people cannot afford to gamble on the unknown. They are afraid to take risks. Lack of confidence in choice usually results in the failure to make a choice (also known as choice paralyzation).
How does one break through the barrier of choice paralyzation? Through education! And the ultimate source of information is peers … and the ultimate tool for exchanging information with peers is Social Media.
Enter The Wench. I may not be a beer afficianado, but I am passionate about it. There is no monetary incentive for me to tell people to drink craft beer. And I will be the first person to admit when I do not like a certain beer – even if it’s made by one of my favorite breweries. TRUST is extremely important to me. I promise to always be honest with my readers, regardless of the repercussions.
My palate is not the end all be all. I can say with utmost confidence that a good number of people will not enjoy the styles of beer that I love the most. WHICH IS FINE, because I am not going to make people like the beers that I like. HOWEVER, I will do my best to help people find a [craft] beer that they will like.
I love playing beer Yenta.
Let The Wench help you find your perfect beer.
Please put down the Budweiser. Cheers!