If you are a self-respecting woman and, after reading this post, you still want to drink corporate beer. Well, then. I don’t know what to think.
Today I read a post entitled: 26 Highly Suggestive Girl Beer Ads.
The author notes: “Coming up with a marketing campaign for adult beverages isn’t very hard, yet they’re almost always successful when simple rules are followed. One approach, Suggestive girl ads. They sell, really well. Here is a collection of ads from around that (for at least guys) will surely get a response in the brain, if not elsewhere…Enjoy.”
Each and every single one of the 26 advertisements objectifies women in one way or another, some being more appalling than others.Some of them made me want to vomit. Literally.
By now most of you should know that it does not take much to for my feminist side to get fired up. It is moments like these where I really believe that our progressive society is actually regressing. It frustrates me to no end to think of all the people that have fought long and hard for woman’s rights and equality, just to have them objectified by mega corporations and admen.
Part of me wonders what almost completely naked women have to do with beer sales. But then I realize, when your actual product sucks, you have to find other methods to sell it. And unfortunately, in today’s sad pathetic world, sex sells.
The difference between craft beer and corporate beer is that the actual beer sells itself. Craft beer does not need to employ the help of huge ad agencies to develop multi-million dollar ad campaigns. Craft beer does not need to objectify women and sell sex in order to sell beer. The beer speaks for itself, naked women do not.
I suppose a lot can be said for people who drink craft beer over corporate beer. Obviously, they care about WHO makes their beer, WHERE the beer comes from, and WHAT goes into their beer. They will not settle for the lowest common denominator. They refuse to be victims of marketing ploys and ad campaigns. And, most importantly, they refuse to support companies that objectify women.
I want to raise a toast to all the pink boot wearing women in the craft beer industry who are brave enough to defy female standards and work in a male-dominated industry. I want to raise a toast to all the men in the industry who support woman’s rights and refuse to stoop to the level of mega-corporations and admen. I want to raise a toast to all the people in the world who choose to support craft beer in lieu of sub-par beers made with adjuncts that use ad campaigns that objectify women.
And if you are the kind of person that likes to sit down with a corporate beer from time to time, I encourage you to re-think your purchasing behaviors and beverage choices. Especially, if you are within 100 feet of The Wench. Trust me on this, you do not want to feel my wrath.