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Announcing International #IPADay: A Celebration of #CraftBeer

Written by The Beer Wench. Posted in #IPADay, LATEST

Tagged: , , , , , ,


Published on July 07, 2011 with 2 Comments

Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice.

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

Tips on How to Take Part:

1.   Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at

2.  On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Yelp, Untappd or any other social media site.

3.   See what other people are saying by searching “#IPADay” on Google,, et cetera…

4.  Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.

5.  Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

About International #IPADAY
Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.

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There are currently 2 Comments on Announcing International #IPADay: A Celebration of #CraftBeer. Perhaps you would like to add one of your own?

  1. [...] the announcement: Announcing International #IPADay: A Social Celebration of Craft [...]

  2. [...] Announcing International #IPADay: A Celebration of #CraftBeer.  [...]

  3. [...] Drink With The Wench: Announcing International #IPADay: A Celebration of #CraftBeer [...]

  4. I can’t find this “official Forum” over on Ratebeer. We’re having an event in Columbus at Woodland’s Tavern. Can you post a link to the direct forum?

  5. [...] If you’re interesting in learning more about International IPA Day, read all of the details on Drink with the Wench. [...]

  6. [...] The Beer Wench: Announcing International IPADay The Beer Wench: A Message From The Founder Untappd: International IPADay Eventbrite: International IPADay [...]

  7. [...] by beerevolution on July 29, 2011 Not too many sleeps left now! Click the pic… August 4th is International IPA Day. For those who don’t know, IPA stands for India Pale Ale and is a style of beer that is often [...]

  8. [...] August 4th is IPA Day. the idea is for you to introduce your friends to a craft made IPA. which is a fine thing to do. [...]

  9. Looking forward to it. I will also be unlocking 3 new badges on on IPA Day!

  10. [...] Also, if you happen to have a Twitter account, spread the word about this groundbreaking event by using the hashtag #IPADay in your tweets. Other ways to take part in this event can be found here. [...]

  11. [...] IPA-Day 4.8. [...]

  12. [...] is International #IPADay, a new ‘holiday’ that aims to be the world’s largest celebration of craft [...]

  13. [...] of craft beer enthusiasts, bloggers, and brewers worldwide through social media,” wrote Beer Wench Ashley Routson, co-founder of the movement. A grassroots beer movement? We’re totally on [...]

  14. [...] IPA Day And, Lo! The Wench declared that Thursday, 4 August 2011 be the first annual International IPA Day. And it was so. And the [...]

  15. [...] This year marks the first time that #IPADay has been celebrated. It is the brainchild of self described “beer evangelists and social media personalities” Ashely Routson (@TheBeerWench) and Ryan A Ross (@RyanARoss). This is not a corporate sponsored event, but a grassroots social media effort to celebrate craft beer, says Routson on her blog. She runs the beer blog Drink With The Wench. [...]

  16. [...] IPA Day. Thanks to The Beer Wench and others, we now have International IPA Day.  In honour of IIPAD, I have selected a favourite [...]

  17. [...] was International IPA Day, a grassroots celebration of the iconic craft beer style adored by hopheads around the [...]

  18. [...] Today marks the inaugural International IPA Day. [...]

  19. [...] voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media,” wrote Beer Wench Ashley Routson, co-founder of the movement. A grassroots beer movement? We’re totally on [...]

  20. [...] August 4th is IPA Day. the idea is for you to introduce your friends to a craft made IPA. which is a fine thing to do. [...]

  21. [...] effort from the The Beer Wench, today is (still un)officially IPA Day. The “holiday” started in 2011 to celebrate a beer style that in the past half-decade has exploded like a swollen piñata, its [...]

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