Behind the Twitter Avatar: @VictoryBeer 2


DRINK WITH THE WENCH PRESENTS:
Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @VictoryBeer

“At Victory, we have two people doing the twitter ‘talking.’ You’ll see the end of our posts with ^KN or ^BC. BC = Bill Covaleski. KN = Karen Noonan.”

Bill Covaleski

Brewery: Victory Brewing
Location: Downingtown, PA

What is your “official” position with Victory?
Brewmaster & President

What is your favorite beer from Victory?
Prima Pils runs through my veins.

What is your favorite beer and food pairing?
Old Horizontal and Capra Verde cheese, a goat’s milk cheese in the gorgonzola style.

If you were a style of beer, what would you be and why?
Pilsner. Maybe a bit uncouth and somewhat sharp to the uninitiated, my finer points are only known to the perceptive.

And last but not least, what does craft beer mean to you?
Life itself. I’ve put my life into the craft of great beer and it always rewards me.

———————————————-

Karen Noonan

Brewery: Victory Brewing
Location: Downingtown, PA

What is your “official” position with Victory?
Communications Manager

What is your favorite beer from Victory?
Victory Lager for its subtle complexity and its ability to transform macro drinkers into craft beer enthusiasts.

What is your favorite beer and food pairing?
HopDevil with super spicy pasta Fra Diablo. Putting the two devils together makes for an evil pairing. I love how the caramel malt base of the HopDevil balances the fire of the diablo sauce.

If you were a style of beer, what would you be and why?
Instead of being a specific style, I’ll be a specific brand. I’d be Victory Golden Monkey if only so I can steal the tagline: strong and sensual ;) Oh, and as we’ve said many times before, you must Respect the Monkey.

And last but not least, what does craft beer mean to you?
Craft beer means creativity. The creativity isn’t just for those of us who work in craft beer either. Consumers get to be inspired by the flavors too. There are endless flavor possibilities and combinations.

What an amazing two Victory has tag-teaming the social media! (And not too bad on the eyes either!) Victory was THE very first brewery I toured (way back in the early Wench days) and is still one of my favorites to date. Make sure to Respect the Monkey and follow them on Twitter! Cheers!


About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.


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2 thoughts on “Behind the Twitter Avatar: @VictoryBeer

  • Rob

    One of my favorite breweries. I also really enjoy their presence on Twitter and willingness to engage with their fans. Bill is great, and I think Karen is just now warming up to me. LOL. Could have been that early “Noonan. Miss it!” joke from Caddyshack that she’s surely never heard before.