Well, it is quite apparent that SOME breweries did not attend the Social Media seminar during the 2013 Craft Brewers Conference—where we clearly and quite strongly advised AGAINST using social media to wage a war, legal or not, against another brewery. And if said breweries did attend the seminar, they obviously were not listening. So […]
A little over a year ago, fellow social media addict maven and friend, Jacob McKean, left one of the most envy-worthy jobs in the craft beer industry to do what many of us dream about doing, but few can actually do — open his own brewery. Quite possibly the biggest challenge in starting a brewery, […]
Attention all craft beer lovers, geeks, industry persons and bloggers — Whole Foods Market has been giving our community amazing support and exposure on the Internet, and now it is our chance to give back! Michael Bepko, the Global Online Community Manager for Whole Foods Market, has been nominated for 4th Annual Shorty Industry Award in […]
And the results are in! I must admit that, when I first started this project, I didn’t know what to expect. As with all studies of this nature, the first time time was very experimental and a bit clunky. Naturally, this process will get tweeked with time. The goal of this study was to capture […]
The results for the nomination round are in! But before we get into the nitty gritty analysis and the next steps… there are a few things that I need to make clear. First, I have a degree in psychology as well as a degree in criminology. As a result, I am experienced in qualitative and […]
What are the GREAT beer brands that are using Social media well? In your opinion, what breweries use social media the best? Can you give me a list of the best beer brands on Twitter? What breweries “get” social media? I have been asked various versions of those questions more times than I can say. […]
DRINK WITH THE WENCH PRESENTS: The Beer Blogger Interview Series Curious what goes on in the minds of your favorite beer bloggers? Well, The Beer Wench is and she has embarked upon a mission to interview as many beer bloggers that she can — from all over the world. Are you a beer blogger? Do […]
Anyone who has ever remotely interacted with me knows that I possess (what we will call) the “gift of gab.” I talk a lot … and I mean a lot. This is partly because I think a lot … and partly because I think that I have a lot to say (whether or not what […]
