After a emotionally charged and mentally challenging week in the beer blogging realm, my psychological state of mind was, needless to say, a bit out of sorts. I forced to question the validity and relevance of my own personal brand and blog as well as reevaluate my purpose and my place in the industry.
WHY DO I BLOG ABOUT CRAFT BEER?
Why have I dedicated my life to being a craft beer evangelist? The answer is simple.
“Be the change you wish to see in the world.” — Mahatma Gandhi.
This is why I write. This is why I advocate. This is why I live and breathe for craft beer. If, through my writing and my evangelism, I can impact the industry, ignite a revolution, and inspire and create change, my mission has been successful.
As sappy as it may sound, I advocate out of unconditional love and passion for craft beer. I love the people. I love the community. And I love the beer.
I must admit that sometimes I ask myself: Is it really worth it? After all, I make negative money running my site. Why do I spend valuable hours promoting and advocating beer, when I should be focused on finding a job? Why do I endure all the daggers, the mud-slinging, and the insults?
This morning, I was reminded WHY I do it.
Hi Ashley! My name is Terrence Jackson, and I recently started my own blog called EleventyBeers, and I have you to thank for me finally having the inspiration to do so. I mean, it is my love for craft beer that ultimately fueled my desire, but I would never have decided to actually do it if I wasn’t a frequent reader of your site. Your blog truly sets my heart on fire for sharing the craft beer gospel, and I hope that I can touch the hearts and minds of others as you have touched mine. Thanks so much for everything you do!
It is humbling moments like these that ground me and bring me back to my center. This is why I do what I do. I don’t do it for fame or fortune. I am not a brewer. I don’t work for a brewery (unfortunately). I cannot make an impact on the industry from that aspect of the industry. But you know what I do have? A voice. A strong and forceful voice, at that. And one that is definitely not the most popular. But, I am not focused on being loved and adored, or even liked. I want to make a difference.
The advancement and advocacy of craft beer has become my mission in life. Some of you might not agree with my personal opinions, my choices, and my particular approach to craft beer advocacy.
Since birth, my mother has drilled this quote into my head: “This above all, to thine ownself be true.”– Shakespeare.
Love me. Hate me. Feel indifference towards me. Question my validity, question my place and value in the industry. Criticize me and insult me.
But, NEVER question my intentions or my integrity or challenge my passion and love for craft beer.
On a final note:
Thank you to Terrence Jackson for reminding my why I do what I do in the first place. You have become an inspiration to me as well, and I look forward to following your adventures. Best of luck with your new beer blog. Never stop living the dream, and remember this (above all): “to thine ownself be true.”