My First Born Child: What Would You Do or Trade for a Years Supply of Black Star Beer?

It’s not every day that a craft brewery challenges you to answer the question: “what would you trade or do for a year supply of beer?” — and is actually willing to deliver such a reward to the best answer. However, the brilliant marketing minds behind Black Star beer are doing just that.

This morning, whilst wasting copious hours fluttering around Twitter and procrastinating writing an article for Beaumont’s World of Beer, I stumbled across a tweet from my boys over at Beer Tap TV:

Naturally, being the smart-ass little twit that I am, I responded with the wittiest thing that came to mind — without even know anything about the contest

Unfortunately, the validity of such a trade is improbable, if not impossible. Technically, I do not have a child to offer at this moment which means that my barter would be a “I owe you” note. And then there is the fact that I do not intend on spawning — ever. Which means that I would never be able to fulfill my terms of the barter and, therefore, would always be in debt to Black Star. Either that or the Black Star secret mafia would kidnap me, artificially inseminate me (or whatever it’s called), and then hold me captive for 9 months until I follow through on my bargain.

Anyways, all baby jokes aside, the concept for this viral marketing campaign is brilliant. After all, who wouldn’t want a years supply of delicious, crisp craft beer? And I can say this with a straight face since I am familiar with the Black Beer brand. Last year, I had the honor of attending its official re-launch party in San Francisco and got to throw back a couple with the owner. Some of you extreme beer geeks might think “Ah, it’s just a lager. Nothing special.” Which is unfortunate. Black Star Lager is brewed with true ingredients — no adjuncts or other bullshit materials that the macros use. It is a real solid, flavorful lager. And the best part is that it comes in cans, which means it is an awesome beer for outdoor adventures.

So now the real question is: What would you do or trade for a year’s supply of Black Star Beer?

I look forward to submitting my answer soon as well as seeing what other crazy ideas are thrown into the pool. For more details, check out the following announcement from Black Star Beer:

We are giving beer lovers the opportunity of a lifetime- the chance to win a year’s supply of Black Star Beer. We are inviting contestants and spectators near and far to join us at The Great Northern Brewery in Whitefish, MT on February 5, 2011 for The Black Star Barter.

This isn’t any old barter, we’re thinking big. What is 52 cases of this crisp, refreshing, double hopped golden lager worth to you? That’s one thousand two hundred and forty eight beers!  We are looking for contestants to submit their most creative, over-the-top, outrageous ideas to barter. Nothing is off limits. In fact, we encourage off-the-wall submissions. The judges will rank all barter submissions based on creativity, awesomeness, thoughtfulness, and enthusiasm. There will only be one winner, so contestants will be fighting head to head to make their idea count.

The Barter is officially an exciting new addition to this year’s 52nd annual Whitefish Winter Carnival, held February 4-6, 2011. We understand that Whitefish, MT might not currently be in the books for February, but we invite you to join us for the festivities as a daring participant or spectator. In addition to the barter, we will be hosting the 16th Anniversary party of the Great Northern Brewing Company that night, February 5th, from 7pm until 9pm.

Friend Black Star on Facebook and Follow @BlackStarBeer on Twitter and join the conversation using the hashtage #beerbarter!