The Swear Jar
Now, normally I would not dare to promote a corporate giant
(regardless of the industry). Most people know that I’m an advocate for
the “little guys”.
I have a personal policy that prevents me from supporting
organizations that contribute to globalization. Some may view me as
pretentious, since I refuse to eat at certain fast-food chains and shop
at large discount warehouses. Oh, well. I prefer to support my local
economy by being a consumer of local businesses with ethical business
practices as opposed to supporting international giants who are
destroying the economies and livelihoods of Third World nations.
But, this is just me. I do not judge others for their purchasing behaviors. To each their own.
Back to the purpose of this article. Since I work for an
fully-integrated marketing and communications firm, I tend to have an
eye for good advertising. Budweiser just came out with a TV spot that I
found to be particularly amusing. And while I refuse to drink their
product (and still would not even if they were not a huge corporation),
I happen to really enjoy their advertising. So here is the YouTube
video.
Enjoy the ad (but, maybe not the beer).
