Behind the Twitter Avatar: @Oakshire 1

Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @Oakshire

Matt Van Wyk


Brewery: Oakshire Brewing
Location: Eugene, OR
Personal Twitter Handle: @OakshireMatt

What is your “official” position with Oakshire?


What is your favorite beer from Oakshire?

I don’t know that I could pick a favorite. I usually drink the newest Single Batch Series Beers, like the most recent Big Black Jack Imperial Chocolate Pumpkin Porter. If none are available, I’ll take Watershed IPA.

What is your favorite beer and food pairing?

Waterzooi and Cantillon Iris. Of course I have to be enjoying it at Spinnekopke in Brussels.

If you were a style of beer, what would you be and why?

I would be a Flemish Red. I’m a beer that’s bit different from most others,a little sweet and a little sour, but very approachable to a wide variety of palates.

And last but not least, what does craft beer mean to you?

Craft beer is small, independent, and traditional…wait, that’s someone else’s answer. Craft beer is beer that’s made with love. No that’s stupid. Craft beer is about passionate people who care about beer, give beer it’s proper place among a group of passionate people, and who aren’t afraid to push the limits of what most people think beer is. Craft Beer is beer with flavor.Flavors that are thought of the same way a chef would plan out a gourmet meal. It’s beer that’s made with a brewers hands and is always improving. Craft beer is ….. ok I guess that’s enough.

Sorry ladies, this gem is taken. But that doesn’t mean you still can’t stalk… errrr… follow his brewing adventures on Twitter! Cheers!

About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of & as well as a regular contributor to

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