Whole Foods Market® and the Beer Wench present Oktoberfest and the Women of Craft Beer Twitter Tasting

Taste and tweet about Oktoberfest beers with talented women in the craft beer industry on Oct. 4

In honor of the world’s largest beer festival, Whole Foods Market is teaming up with yours truly to host a mini-Oktoberfest celebration live on Twitter. We  partnered with four U.S. craft breweries that share two things in common – all produce an awesome American-style Oktoberfest beer and all have women tweeting behind the brand.

On Oct. 4, from 7-8 p.m. CST, join Whole Foods Market (@WholeFoods) and me (@TheBeerWench) as we taste and tweet through four delicious American-style Oktoberfest beers with amazing and talented women in the craft beer industry. Tweet alongside beer professionals, beer enthusiasts and foodies to learn more about Oktoberfest traditions, cooking with beer, beer pairings, and the integral role women have played in the history of beer.

To participate, pick up one or all of the featured Oktoberfest beers and tweet your experience using the hashtag #WFMBeer. Every 15 minutes, the focus of the tasting will shift to a different beer. The schedule is as follows:

7:00 p.m. CST: Left Hand (@LeftHandBrewing) Oktoberfest
Woman behind the Twitter avatar: Emily Armstrong
7:15 p.m. CST: Victory Brewing (@VictoryBeer) Festbier
Woman behind the Twitter avatar: Karen Noonan
7:30 p.m. CST: Great Lakes (@GLBC_Cleveland) Oktoberfest
Woman behind the Twitter avatar: Marissa DeSantis
7:45 p.m. CST: Flying Dog (@flyingdog) Dogtoberfest
Women behind the Twitter avatar: Erin Biles & Holly Manthei

If you can’t find one of the recommended beers above, simply ask your local Whole Foods Market beer specialist to make an Oktoberfest recommendation and then join the conversation on Twitter. Just don’t forget the hashtag #WFMBeer.

Interested in learning more about women craft brewers? Check out Whole Foods Market’s featured film during its Do Something Reel Film Festival this month. “The Love of Beer” is a documentary that follows women as they struggle to end stereotypes, handle their rising fame and raise a family in the craft beer scene. The film is available to digital audiences with exclusive filmmaker interviews on iTunes and other platforms for $3.99 in standard definition and $4.99 in HD. Visit dosomethingreel.com for more information.

Participation is limited to those 21 years or older.


If you have any questions on how to use and track hashtags, do not hesitate to contact me or leave a comment below. Here is a site that provides basic information for tracking hastags. Personally, I think Tweetdeck is the best tool to use when trying to follow and participate in a #WFMBeer tasting. Just add a column to your Tweetdeck searching for #WFMBeer, and you will get a live stream of all the people talking about the live tasting.

Screen Shot from Tweetdeck

Once again, if you have any questions about participating, do not hesitate to contact me!!!!


About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>