Behind the Twitter Avatar: @FirestoneWalker 3

Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @FirestoneWalker

Lee Shepard

Brewery: Firestone Walker

Location: San Luis Obispo, CA
Personal Twitter Handle: @LeeShep

What is your “official” position with Firestone Walker?
Social Media and Communications Guy is what I prefer.

What is your favorite beer from Firestone Walker?
Oh God do I have to pick just one?! If so, I’d have to say that the Unfiltered DBA is my favorite. I usually drink it when I’m here at the brewery tasting room because it’s the only place you can get it around here. It’s always a tough choice between UDBA and Double Jack when I’m getting my growler filled.

What is your favorite beer and food pairing?
There’s definitely the perfect beer for any food, so it’s hard to identify a favorite. Tonight I had a Tri-tip sandwich and a DBA which is pretty standard for around here but awesome nevertheless. But I have to say that anything the Home Brew Chef brings to the table at one of his dinners always blows my mind.

If you were a style of beer, what would you be and why?
I’d have to say I’d be a Pilsner. A sessionable beer that’s easy to drink and enjoyable and pretty much gets along with everybody. A Pilsner, to me at least, is the type of beer (at least one of them for sure) that you’d want to drink by the beach or on the lake, which is fitting because that’s where you can find me most days here on the Central Coast. That is when I’m not tweeting, liking, commenting. Or plotting with our kick ass Marketing Crew on one of the 300+ events we coordinate every year.

And last but not least, what does craft beer mean to you?
The craft beer revolution is derived from what homebrewers, from the last few generations, have led us toward, and its grassroots and punk rock, and I totally dig the fact we are bringing such great products to market. As an industry we are a great community, full of bright personalities and super motivated people. I’m honored to be a part of it and I truly enjoy learning more about the beer industry and brewing every day. The artisanal, quality-centric approach that craft brewers take is something I feel good supporting.

Amazing award winning beer, check. Amazing people, check. Adorable tweeter boy, check. Yep, Firestone Walker is the cat’s meow. And my sentiments towards them has never been and will never remain a secret. XOXO :)

About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of & as well as a regular contributor to

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