We’re Only In It For The Money 7

Maybe I should change my name to The Belgian Beer Wench, since these days I seem to be obsessed with the ales of Belgium. Not only have I been enjoying drinking many different Belgian beers lately, but I have also have been enjoying reading Michael Jackson’s “GREAT BEERS OF BELGIUM.” (A wonderful friend of mine and amazing human being gave me this book for my birthday).

Although I usually prefer the beers from Belgian, there are many decent (and some pretty extraordinary) Belgian-style ales being brewed by American craft brewers. My curiosity is always peaked when a craft brewer creates a specialty or seasonal Belgian-style ale. Especially when said creation comes from one of my favorite breweries and DEFINITELY when the beer is accompanied by extremely attractive and seductive marketing.

The brewery in this case is Lagunitas Brewing Company – located in Petaluma, CA. The beer is a Belgian-style Abby Tripel Ale named “We’re Only In It For The Money.” I must confess that I am a few months late jumping on the bandwagon for this beer. Lagunitas released it this summer, but I have not had an opportunity to taste it until now.

“We’re Only In It For The Money” was brewed in celebration of the 40th anniversary of the release of Frank Zappa’s album of the same name. This is the fourth beer in the Frank Zappa series (each beer in the series pays tribute to one of Zappa’s albums).

Zappa’s experimental rock album entitled “We’re Only In It For The Money” comes with a pretty unique story. Zappa released this album in response to the Beatle’s album Sgt. Pepper’s Lonely Heart Club Band, which offended Zappa when it was touted as the first concept album. Zappa, who already had released two (which Paul McCartney later admitted had influenced Sgt Pepper) felt compelled to create a satirical album that parodied the Sgt. Pepper/Beatle craze and “flower power” fad.

According to Wikipedia, the album “bridged styles as diverse as doo-wop and avant-garde sound collage, and peaked at #30 on North America’s Billboard Music Charts pop albums chart. The album satirizes many aspects of 1960s culture, lampooning the hippies, the conservative establishment, and everything in between.”

Not exactly sure why Lagunitas chose a Abby Tripel to celebrate this album … but we will trust their decision, regardless. Now … on to the tasting!


Style: Belgian-style Abbey Tripel Ale

ABV: 8.2%

Appearance: Orange amber color. Super cloudy with lots of sediment that is small and evenly distributed. Thick , off-white head that disapates almost immediately and leaves almost no lacing.

Aroma: Very sweet aroma. Belgian yeast. Floral hops. Fruity nose – typical banana with a hint of citrus (orange peel to be specific). Detect alcohol slightly on the aroma. Mild spice, super doughy. Cloves, naturally.

Taste: VERY sweet and fruity at the onset. Ridiculously malty, lots of caramelized sugars, super doughy. The sweetness lasts for a while and eventually yields a mild bitter finish.

Mouthfeel: Medium bodied. Carbonation is pretty decent in the onset, but dissipates with time. As the beer sits and loses carbonation, the ale becomes a bit “syrupy.” Alcohol is pretty apparent, but not too offensive.

Drinkability: For an American Tripel Ale, this beer is fairly decent. Although I did not do a side-by-side tasting with any of the Belgian Trappists or Abby Tripel Ales, I can say with complete confidence that Lagunitas falls short in comparison. All in all, though, it is a pretty solid beer. A little on the sweet side, which I do not mind on occasion – but not all the time. This is a beer that I would drink again, but probably not a beer I could drink frequently (and a lot of in one sitting).

And once again … let your own palate be your guide. To each his own. Cheers!

About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.

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