Behind the Twitter Avatar: @foundersbrewing 2

Behind the Twitter Avatar Series

Are you curious about the men and women “hiding” behind Twitter avatar of the world’s most beloved craft breweries? Well, you are not alone. The Wench has gone behind the scenes to reveal and introduce you to the individuals who possess the ever coveted social media positions in the craft beer industry.

Behind the Twitter Avatar: @foundersbrewing

Sarah Aldrich


Brewery: Founder’s Brewing
Location: Grand Rapids, MI
Personal Twitter Handle (if applicable): I never use it…

What is your “official” position with Founders Brewing?

Marketing Coordinator

What is your favorite beer from Founders Brewing?

It changes daily/weekly based on my mood/time of year/what I’m eating. Is that vague enough? Ha.

What is your favorite beer and food pairing?

Spicy food and hoppy beer OR Porter/Stout with dessert OR any good beer with good cheese. I love cheese.

If you were a style of beer, what would you be and why?

Some sort of Pale Ale probably…citrusy, floral, but with a hint of bite. I’m probably considered the nice girl around the brewery, but I have a bit of a bitter temper…

And last but not least, what does craft beer mean to you?

Beer that is brewed with one goal in mind: to push the boundaries of what we collectively think of as great beer, no matter how difficult it is to brew, no matter how rare or expensive the ingredients are, no matter if we think there is a “market” for it. It’s about individuality and personality, both of the beers themselves and of the craft beer enthusiasts who enjoy them. I could get super mushy and cheesy and say that it’s about living in the moment, because that’s all we have, so why not enjoy the best beer with the best people while listening to the best music, etc? It is cheesy, I guess, but that’s what gets me up each morning: doing what I can to help educate people about our products, of which I’m very proud, and to help more people enjoy more happy moments over a beer.

WOOT! If that isn’t a good reason to be a craft beer drinker, I don’t know what is! Thanks Sarah! Keep on rockin’ the social media world!!!

About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of & as well as a regular contributor to

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2 thoughts on “Behind the Twitter Avatar: @foundersbrewing

  • Jake

    I am loving this series. I follow a ton of beer makers on Twitter because it is a hobby of mine. Very cool to learn about more great bloggers and Twitters to follow, and have the curtain pulled back on others.