FTW: Goose Island 312 Can “Launch” Video 1


True story: I love discovering awesome things that involve beer. Some things are more awesome than others. And some things, are so awesome that they deserve a wench-approved FTW. Case and point: Goose Island’s latest viral video promoting the launch of 312 in cans.

Now, before we get to the video, I must give credit where credit is due! I found out about the video from Ken Hunnemeder (@HopCastKen), Communications Coordinator at Goose Island and the charming  co-founder of Hop Cast, one of the Wench’s favorite video beer podcasts on the Interwebs. The tweet read as follows:

Beer, dance sequence and Hall & Oats all mentioned in the same 140 character sentence? Color me intrigued!

And, if the video itself was awesome enough, Ken’s adorable face makes several appearances. FTW, for certain my friends, FTW.


About The Beer Wench

Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA — where her responsibilities include everything from marketing, sales, PR, social media & events. Ashley is also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings. She is the founder of DrinkWithTheWench.com & BeerMixology.com as well as a regular contributor to CraftBeer.com.


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