Drink With The Wench » napa http://drinkwiththewench.com Drinking through the world, one beer at a time. Wed, 30 Nov 2011 17:00:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Craft Beer & The Restaurant Hypocrisy: An Airing of Grievances http://drinkwiththewench.com/2011/06/craft-beer-the-restaurant-hypocrisy-an-airing-of-grievances/ http://drinkwiththewench.com/2011/06/craft-beer-the-restaurant-hypocrisy-an-airing-of-grievances/#comments Wed, 15 Jun 2011 18:05:59 +0000 Wenchie http://drinkwiththewench.com/?p=6671

Judging by the title of this blog post, one can correctly assume that The Wench is about to start a, somewhat alcohol induced, rant of the, always expected, very bitchy nature.

A few people in my close personal circle have heard my incessant complaints about this subject for years, but I have held my tongue (and my typing fingers) on this topic for entirely way too long.

Many things in this world piss me off, but nothing frustrates me quite like the hypocrisies with craft beer in the restaurant industry.

You see, my roots in craft beer originated in the restaurant industry. Like many lost souls who find themselves working in restaurants, I graduated college with no clear goals and aspirations. And when in doubt, wait tables… right? Unlike many front of the house employees, I developed a sincere interest for culinary techniques and the artistry behind cooking. But like most restaurant employees, I developed quite a liking of booze. However, my constant pursuit for flavor stimulation in the kitchen carried over into my beverage habits, and I began to appreciate and study the nuances of wine.

It wasn’t until I developed a love and understand of wine, that I began to develop respect for alcohol. But this isn’t a sap story about my love for wine… so let us move on.

My enthusiasm, knowledge and passion for cooking, serving, and wine ultimately landed me a job as a restaurant manager — a job that changed my life completely. The owners of my restaurant put me in charge of all things beverage — which was cool since I was studying for my sommelier certification and I loved coffee and tea. The hard part was the beer. Before then, I never drank beer. Even in college I preferred hard spirits and if I did drink beer, it was shitty-ass corporate beer, brewed with adjunct ingredients, that I purely used as a vehicle for drunkenness and debauchery.

The owners of my restaurant were focused on sustainability and making healthy choices that positively impacted the planet. One such environmentally conscientious decision was to only offer craft beer. No mass-produced yellow fizzy beers for us. Only beers brewed from the highest quality ingredients by true artists of the craft. And it was here that I learned that, not only was craft beer superior to mass-produced beer, it deserved a righteous place on the dinner table, along side all of the other fine beverages — especially, wine.

It took many, many years of denial and protestation before I was finally able to admit that beer was, in fact, the finest beverage of them all. And don’t get me wrong, I live in Napa for a reason. I drink wine almost every day of my life. I love my wino friends, wine bloggers, wine makers… but at the end of the day I am fully confident when I say…

the complexities and nuances in craft beer surpass those in wine.

And this brings us to the main topic of discussion: craft beer & the restaurant hypocrisy.

Now, there are several things about the restaurant industry that piss me off, in regards to craft beer. But my greatest pet peeves are:

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Great Restaurants with Sub-Par (or non-existent) Craft Beer Menus

I live in Napa Valley, hypothetically the home to some of the most discerning palates in the world, and yet I am constantly disappointed, if not appalled, by the lack of craft beer on the menus of our most prestigious restaurants. For most, the beer menu is an afterthought — if even a thought at all. They see beer as a blue-collar beverage, barely worthy of gracing their menu. But, they acknowledge that they need to carry it, even though it has the lowest profit margin, and end up selecting sub-par mass-produced non-craft beers.

The hypocrisy?

These restaurants fly in fresh fish, over-night. These restaurants source ingredients from only the best, most coveted, local producers. These restaurants will pay an arm and a leg for their food ingredients, because they want to provide the most fresh, highest quality and amazing tasting ingredients possible.

And it doesn’t stop there.

The wine lists are extraordinary, the liquors are top shelf. And the beer?

The beer lists are uninspired, unoriginal, underwhelming and extremely disappointing.

Nothing, and I mean nothing, turns me off more that going to a prestigious restaurant with an acclaimed executive chef, with one of the most amazing menus and wine lists in the world… and witnessing them serve mass-produced corporate beer.

When I lived in Florida, I worked at a pretty fancy corporate wine concept. The whole place was run like a tight ship. Only the freshest, perfectly plated food made it to the guests. Our wine list was spectacular. We had super high-end spirits. But the beer? Only one beer on the menu was craft, and even that beer was the best seller of the largest craft beer producer. The sad part about the entire company was that the beverage director was one of the ONLY Master Sommeliers in the world. We are talking about a man that has a better palate than 99.9% of the world. I can throw his name around the wine industry and most know of him, if not know him personally.

I cannot complain, though, for working under him. His server training program was of the utmost level. When it came to wine studies, I had everything at my disposal. My company paid for my Certified Specialist of Wine training and certification. It also offered to pay for the sommelier test, which although I never took, is pretty expensive. They wanted us to excel and were prepared to give us all the tools necessary to make it happen.

One day, during a race that our restaurant sponsored and I volunteered to help with, I approached my Master Sommelier and addressed this very issue, my biggest frustration, with him. His, oddly expected, response was that the people who would come to our restaurant and drink beer would not be interested in fine craft beer. In other words, our restaurant was a fine dining establishment and “wine bar” with a sophisticated clientele who appreciated wine, and anyone who would dare so much as drink beer, well they were blue-collared and only liked yellow fizzy mass-produced swill.

To this day, I love that man. And he was a big supporter of me after I left. But, I cannot deny my sincere disappointment.

It is not cool, no matter how much you argue the case, for a Master Sommelier, a man with one of the most amazing and most discerning palates in the world, to neglect and dismiss craft beer.

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Untrained, Uneducated Staff

Along with local, sustainable, and artisan, craft beer has become a buzz word and growing trend across the world. And although few people outside of the very small niche market actually know what the term craft beer actually constitutes, many restaurants have attempted to embrace the trend, incorporating craft beers into beverage menus.

So you got the memo that craft beer is “hot” and you went to your distributors and ordered some buzz craft beer brands and put them on your menu. And now you think you are hip and cool and trendy. Heck, you might think that you are innovative because you were the first person in your town to do it.

I see it in Napa, I see it in San Francisco, I have witnessed it in Chicago, L.A., NYC and pretty much every big city in the U.S. A great beer list is virtually useless if you and your staff are uneducated.

Now, I am not insisting that all front of the house restaurant employees develop an extensive understanding of the brewing process and the entire spectrum of ingredients and flavors in beer. It is necessary, however, to understand the basic flavor profile and a few details about the brewery for each of the beers on your menu.

Sales & Marketing 101: If you want to sell a product, you have to know your product.

The hypocrisy?

I have seen several restaurants go to extensive lengths to train employees on food menus and wine lists. Heck, I worked for a restaurant that used to test us on every menu change.  We had written exams that required us to list every single ingredient in every single dish, every single house cocktail as well as rattle off tasting notes for all the wines. But beer? Forget about it. Beer is typically the LAST priority, and using the word priority is a stretch, on most restaurant menus.

Now, I don’t expect bartenders and servers to know more about beer than me — after all, craft beer is my career, greatest passion and my raison d’etre. I do expect, however, for the person serving me to know details about the beer that they are serving. And I don’t mean being able to tell me “yeah, it’s good.” Where is the beer made? What is the style? What are the characteristics of that style? Can you give me the basic flavor profile? And even better, what food on the menu do you recommend pairing with this beer? And even better than that, why do you recommend pairing this beer with that dish?

Sounds easy, right? Well, it is. And witnessing restaurants neglect or refuse to train and educate staff on craft beer really REALLY irks me because 1. it is lazy and 2. it is disrespectful to the craft beer industry.

Would you order a cocktail from a bartender who doesn’t know the difference between a Cosmopolitan and a Manhattan? Me neither….

The greatest barrier to converting people to craft beer is LACK OF EDUCATION. Most consumers are not educated on craft beer, but most beer drinkers have potential to be converted. Education = confidence + empowerment. And a confident and empowered consumers = sales.

If you work in a restaurant that sells craft beer and has an untrained staff, but you do not know where to begin when it comes to education — PLEASE do not hesitate in contacting me. I have several tools at my disposal, as well as have developed (and currently revising) an extensive server training program.

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Improper Glassware & Serving Temperature

“Glassware is key nowadays when it comes to beer. It’s not imperative, but would you drink wine out of the bottle? No, you’re going to pour in it a glass. The same treatment and respect should be done for your craft beer. When you do that, you get the opportunity to have full enhancement of the aroma and the flavors in that beer.” — Julia Herz, Brewer’s Association

Many regions and varietals of wine require special glassware designed to enhance the wine experience. This is also true for beer, except the range of beer glasses is way more extensive than wine glasses. In Belgium, virtually every beer produced has its own glass. In wine talk, this would be the equivalent of each and every single winery in France developing its own glass for each of its wines.

I cannot express my pure and utter frustration upon being served a craft beer in an improper glass. The biggest examples of improper glassware presentation = Imperial styles in pint glasses and High-gravity Belgian beers in pints glasses. Pint glasses, in most situations, are not the appropriate or preferred vessel, especially with beers boasting high levels of alcohol and extremely complex flavor profiles.

Carrying all the proper glassware can be very daunting, expensive and time consuming. For the most part, two or three different styles should suffice for most craft beer menus, unless of course you specialize in Belgian styles. The basic glassware types, with recommended beer styles, can be found here at CraftBeer.com.

As with wine, craft beer presentation requires a properly cleaned glass.  Glassware must be completely free of oils, soap residue, and pretty much all foreign materials. Bottom-line: beer must be poured into SPOTLESS glassware. (To learn how to properly clean glassware, check out this guide from the Brewers Association.)

Sure, you can pour the beer behind the counter so that I cannot see whether or not the glass was clean. But the beer will not lie, and I will find out. Beer poured into a properly clean glass forms a proper head and creates residual lacing as the beer is consumed. There are several ways to test for a clean glass. The Brewers Association details them here.

“Temperature is actually something that many beers need to scream loud and clear about. Because if you listen to your beer, it doesn’t want to be served totally cold. Most beers, beyond light American Lager and Pilsners, want to be served warmer at cellar temperatures.” — Julia Herz, Brewer’s Association

The factor in beer presentation that is almost always neglected is beer temperature. Would you serve a Sauvignon Blanc warm or a big Napa Valley Cabernet at white wine temperatures? I don’t think so. As with wine, not all beer is created equal. If you are a restaurant that has chosen to carry special styles that require service at special temperatures, you need to recognize and honor temperature ranges.

Despite what the average beer consumer, brainwashed by admen and mega-corporation ad campaigns, think — most beer should not be served ice cold. Why would people be brainwashed into thinking this? Because bad beer tastes much better ice cold. Your taste receptors are numbed by the cold and you actually can’t get a good impression of the flavors in that beer. RateBeer.com has an excellent and comprehensive guide for proper beer serving temperatures.

Now don’t even get me started on “chilled” glassware. Unless you are serving a mass-produced light lager made with adjunct ingredients, chilled glassware is not only unnecessary, but undesirable. Not only is it an unnecessary step in beer service, it can always adversely impede the beer drinking experience. For more on this topic, visit the section on Glassware Temperature from the Brewers Association.

Not to mention, chilling glassware is the biggest cop-out when it comes to cleaning glassware.

And last but not least, my final grievance of today (and trust me, this is not all of them…)

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Improper Pouring and Poor Presentation of Craft Beer

Case Study #1: To date, I’ve had two rather disappointing experiences with beer service at a new, super trendy downtown Napa Valley waterfront establishment owned by a pretty well-known Food Network star chef (how is that for subtly?). The service there is impeccable and the food is top notch. The draft beer, although partially craft, is uninspired and typical of the area. The bottle list seems to rotate a bit more, so they have that going for them

One night I decided to order a Belgian beer in the bottle. First mistake: the female behind the bar poured it into a pint glass, almost always the improper glass for any beer from Belgium. The second mistake she made was to treat it like wine. Instead of pouring a full glass of beer, pouring straight down towards the end, allowing the CO2 to release from the beer and give it a nice foamy head… she opted to tilt the beer, slowly pouring out 1/3 of it, carefully making sure not to agitate it and allow a head to build. She placed the glass and the partially poured beer in front of me.

First of all, if you are only going to partially pour beer, then you better give me a smaller glass. Second of all, WTF. I took the bottle and I proceeded to finish it off with a nice hard pour, creating a desired amount of head.

Case Study #2: I was excited to learn that a recently Michelin-rated (but not starred) restaurant in downtown Napa had Orval, quite possibly my favorite beer in the world. And not only did it have the beer, but it had the proper glassware. Call me naive, call me assuming, but I figured that a place which not only carried ORval, but it’s proper glass, would also know how to make the proper pour.

Sadly, my assumptions were proven wrong.

For those unfamiliar with the wiles of Orval, it is a bottle-conditioned Trappist ale that gets spiked with brettanomyces (a wild yeast strand) at bottling. The bottle is specially designed with a “yeast catcher” in the neck, which prevents yeast from being poured into the glass. Orval requires a very attentive pour, which allows it to develop a large, billowy almost meringue like peak of foam which raises above the glass (but does not flow over). This pour is easily to obtain with practice, and should not intimidate anyone. ‘

Now, I can handle a sub-par pour, but what I will not stand for is the yeast to be poured into the glass, which is exactly what to obviously untrained server did. The experience almost turned me into a beer nazi. I wanted to strip them the right of serving Orval until they learned how to give it the respect it deserves.

If there is one lesson that should be taken away from this experience, it is DO NOT POUR YEAST FROM BOTTLE-CONDITIONED BEERS INTO THE GLASS WITH THE BEER. And if you are curious to know what happens when you do so, specifically with Orval, feel free to watch my video tasting with Orval where I discover first-hand just what yeast does to the flavor…

If there is one things, just one thing, on this entire list of grievances that I will encourage all restaurants to learn above all else — it is how to properly pour beer. Everything else is just gravy on the cake. A great resource is, once again, the Brewers Association.

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I wish I could say that the rant ends here, unfortunately this is only the tip of the iceberg. However, have faith in knowing that these grievances were not done in vain and that I have set out on a personal mission to change the current state of craft beer in the restaurant industry. Stay tuned.

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The Napa Homebrew Project: Brewday #1 Recap http://drinkwiththewench.com/2011/01/the-napa-homebrew-project-brewday-1-recap/ http://drinkwiththewench.com/2011/01/the-napa-homebrew-project-brewday-1-recap/#comments Thu, 27 Jan 2011 20:48:39 +0000 Wenchie http://drinkwiththewench.com/?p=6133

It is about freaking time, eh?

For over a year now, I have been guest brewing at various breweries around the country. I have helped collaborate on two different recipes and brewed beer commercially for events — but oddly enough, I’ve never actually homebrewed. What can I say? I’m an overachiever.

People have always questioned my decision not to homebrew in the past. This is because I’ve always been missing a *key* part to the homebrewing process. Knowledge — check. Brewing skills — check. Interest — check. Home — oooooh, about that. Since August of 2008, I have lived in eleven — yes kids, I said eleven — different residences. Some were only a few week stints until I got on my feet, others lasted a few months. Most of my earthly possessions never even left boxes. My career path and work experience was as equally unstable and spontaneous. Needless to say, without really knowing where I would be at any date or time and having no real vision of the future, I never had enough stability to start a homebrewing operation.

Until now.

Although still very much painfully unemployed, I have finally found myself in a place that I can truly call home. And that place? Napa, CA — home to one of the best food & beverage cultures in the world. But it is more than wine and food that makes Napa feel at home. It is the people. I know that the Sonoma folks will try to fight me on this, but there is something here in Napa that lacks on the Sonoma side. I can’t quite put my finger on it, and it definitely is not evident on the surface — but Napa has a deeper layer to it that most people do not know about.

But that is neither here nor there, since I’m sure you could care less about my recent love affair with Napa, let us move on to the real purpose of this post. Not only did I start homebrewing, but I also started a homebrew club. As of now, we are calling it the Napa Homebrew Project — because that is precisely what it is. However, we are not exclusive to Napa — anyone and everyone is welcome to join.

I must be clear from the beginning, we are NOT the first homebrew organization in Napa. And I am not trying to form a separate elitist organizations from the existing clubs. I just have a different vision and different goals for my homebrewing operations. That, and I want to force my friends and roommates to learn more about beer.

There are lots of exciting plans for this homebrew club, which will all be revealed in time.

Pardon my ADHD. Let’s get back on track. Last week, we brewed the inaugural beer of the Napa Homebrew Club. In the true overachiever nature of The Wench, I enlisted the help of brewing veteran and brewmaster/founder/owner of Bison Organic Beer, Daniel Del Grande. He was kind enough to provide us with a kit to brew his Organic Chocolate Stout as well as fresh yeast — big plus. He also provided guidance and education for all involved in the operation — which included my roommates (at various stages), my good friend (the Vice President of the club) Jill Dever, Daniel (official CFO of the club) and myself (the President and Director of Awesomeness).

Not gonna lie, and this is NOT snobbery by any means, but homebrewing was pretty easy and fairly lax in comparison to commercial brewing. Now, we didn’t exactly take the “easy” route and brew strictly with extracts.

Go big or home. That should be the motto of our club.

For our first batch, we did a partial grain mash. Aka, we used both malt extract and grains. Although we used a very basic homebrewing system, I still was able to get the “gist” of the process. Mashing in = steeping grain in water (that had been brought up to boiling temperature). Sparging = Pouring the steeped grain through cheese cloth into the boiling pot of water + malt extract and then adding hot water occasionally to get all the sugar in the pot. The boil was essentially what a boil is — we added hops and cacao at this stage. The transfer/ heat exchanger stage was done by pouring the wort onto filtered ice in a bucket. Once the ice was completely melted and the beer cooled down, it was transferred through a funnel into the carboy with the yeast.

And I am proud to announce the the beer took to fermentation immediately. It is currently bubbling away underneath my kitchen table — almost ready for racking, kegging and then a week or fermentation in the keg.

Oh, but there is one thing I forgot to mention. I look a little less than a gallon of the wort and put it into a separate super professional fermenting vessel — okay, an old apple juice jug. And what I did next… might horrify you. Actually, no. It will most likely excite the uber beer geeks inside.

At first, I wanted to pour the bacon grease leftover from brunch into the wort. But, that would have been disastrous seeing as how many people have been struggling with how to get actual bacon into beer without killing the carbonation with the fat. The inspirational moment came from Russian River Brewing Company’s Sanctification — a 100% brettanoymces beer. You see, I have an obsession with wild yeast… and brett in particular. In fact, I wrote about said obsession a few years back. And it has only intensified since then. Every time I talk about collaborating on a commerical beer recipe, the first thing that comes out of my mouth is brett. Call it word vomit. I am in love, and his name is Brett. I can only imagine a personified version of Brett, looking all James Bond0esque, saying “The name is Brett. Brett–Anomyces.”

Enough with that. I dumped the bottle conditioned yeast from the bottle of Sanctification into the apple juice jug. The fermentation didn’t take right away. In fact, it didn’t take for a week or more. Then … one day… the bubbles started and the beer became … ALIVE…. ahhhh, it’s alive.

Super stoked about this new project that I’ve created. Speaking of project, I think I’ve just re-branded the name to “The Napa Homebrew Project”! Works for me.

Stay tuned for more homebrewing adventures from Napa! CHEERS!

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REFLECTING ON 2009 http://drinkwiththewench.com/2009/12/reflecting-on-2009/ http://drinkwiththewench.com/2009/12/reflecting-on-2009/#comments Thu, 31 Dec 2009 22:49:35 +0000 Wenchie http://drinkwiththewench.com/?p=2880

A year ago, I would never have predicted that I would  be where I am today. If someone was to tell me that I would have met all of the people that I met, traveled to all of the places that I traveled, and experienced all of the things that I did, I would not have believed it.

Let us rewind it back and look at 2009:

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Still living in Orlando, in MASSIVE transition, working at Seasons 52 — high-end seasonally inspired fresh grill and wine bar. At this time, The Wench seriously studies for Sommelier and Certified Specialist of Wine certifications. At this point, wine is The Wench’s profession and beer remains her hobby.

The last weekend of January, The Wench travels to California for the ZAP Zinfandel Festival. Met SEVERAL of my twitter followers over the course of a few days. Drank lots of amazing vino, took a day trip to Napa. Trip was way too short.

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Drink with the Wench turns ONE on February 7th!

Towards the end of the month, The Wench attends the first dinner in a series of Twitter Taste Live dinner party tweetups at Dolce Debbie‘s house in Tampa, FL. The theme was Italian wines & Italian foods and was co-hosted with Matt Horbund from A Good Time With Wine.

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At the beginning of the month, The Wench co-hosts a Twitter Taste Live with Dogfish Head.

The rest of the month is rather uneventful.

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The beginning of the month starts out with a BANG. The Wench tri-hosts THE FIRST EVER Twitter Taste Live Beer vs. Wine Dinner at Dolce Debbie’s house in Tampa, FL. Dolce Debbie planned and cooked a beautiful five course menu, Matt Horbund paired four of the dishes with a wine and The Wench paired the same dishes with a beer. The verdict? A tie.

The Wench announces her desire to work in the beer industry by announcing The Wenchternship. No one bites and the project is quickly abandoned.

Things take a turn for the worse when The Wench gets in a bad car accident. Car accident results in several weeks off from work and 2 months of daily physical therapy.

Car accident results in a mini-depressive episode and a significant reduction of blog posts.

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Plagued by a series of unfortunate an undesirable events in Orlando (including the car accident), The Wench is “saved” when she gets invited to live with Dolce Debbie and her husband Barry Frangipane in Tampa, FL. Without hesitation, The Wench moves to Tampa.

Things begin to look better for The Wench. She begins to gain momentum.

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Happy Birthday to The Wench. Ashley turns 26 on June 13th. Dolce Debbie hosts the party of a lifetime in honor of the birthday twins — The Wench and Aging Backwards.

Early in the month, The Wench attempts to enter what she calls “No Man’s Land” by writing a series of posts featuring linear pairings between beer and wine. Although widely popular, the series is short lived — with potential to be revived in the new year.

The end of the month brings an invite by Samuel Adams to attend an expense paid trip to Charleston, SC in July to attend a beer dinner at The Culinary Institute.

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Things get REALLY exciting this month.

The Wench flies to Charleston, SC to attend a Samuel Adams beer dinner at The Culinary Institute of Charleston. She has the honor of sitting next to Samuel Adam’s head brewer, Bob Cannon, for the duration of the dinner. Following the dinner, The Wench lands her very first brewer interview with Bob Cannon. She also interviews the head Chef of the beer dinner.

At the end of the month, Ashley find herself back in Wine Country, CA for the 2009 Wine Bloggers Conference.

While in California, Ashley takes her first trip to Twisted Oak Winery in Murphy’s. It is here where she develops an obsession for the River of Skulls and meets the love of her life, her rubber chicken aptly named “Don Quixote.” After a day full of wine tasting in the town of Murphy’s, drinking gueze, feasting on tri-tip, swimming in the creek and wine blending, The Wench spends a wonderful night sleeping underneath the Twisted Oak Winery Twisted Oak Tree.

It is in this moment that The Wench has an epiphany and starts thinking about moving to CA.

Day one of the Wine Bloggers Conference reunites Ashley with many of her Twitter friends from across the country as well as gives her the opportunity to meet new followers. She also gets to meet the boys from Mutineer Magazine.

Day two of the Wine Bloggers Conference is EPIC. The day starts with Bloody Marys and ends with Absinthe. Bus Number Four becomes legendary.

Day three of the Wine Bloggers Conference gives Ashley the confidence she needs to make her declaration to move to CA. The gears start turning and she starts plotting a cross country trip with instant BFF Shana Ray.

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This month is one of complete chaos and absolute insanity.

The Wench officially decides on a whim to pick up everything and move across country — with no job, prospect of a job or place to live.

Burnt out and needing an adventure, Shana Ray makes the spontaneous decision to book a flight to Florida and make the drive across country with Ashley. After hours of brainstorming, the ambitous pair create PROJECT Y-INEthe first social media expose focused on researching the beer & wine consumption behaviors of Generation Y.

After analyzing all possible routes across country, The Wench decides that the southern route would be the most ideal. She reaches out to her Twitter & beer blogger contacts in each city, setting up as many events allow the way as possible.

Even before the trip details are complete solidified, Ashley makes the spontaneous decision to plan a trip to the Midwest just days after her assumed arrival in California.

Shana flies in to Tampa on the 14th. Dolce Debbie hosts a bon-voyage dinner for The Wench at her favorite Tampa restaurant, Pellagia.

With tears in her eyes and a Starbucks gift card in hand, The Wench packs up her car, hugs her “parents” Debbie and Barry goodbye and embarks upon the cross country adventure of a lifetime.

First stop: New Orleans. The Wench meets up with fellow beer blogger, The Beer Buddha at The Avenue Pub. There she also meets Matt Austin and the entire team of NOLA Brewing Co. The first night took a turn for the more awesome (and worst in Shana’s case) when the ladies found themselves visiting the “exclusive” favorite watering hole of the NOLA locals — Snake and Jakes Christmas Club Lounge.

Day two in NOLA started out slow. The girls did not find themselves leaving the house until late afternoon. Matt Austin plays tour guide through the French Quarter. The Wench gets her palm read and buys the most kickass pirate hat. Dylan Lintern of NOLA Brewing Co. invites The Wench and posse to join him and his brother for a potluck beer tasting at their house — complete with a full L shaped bar, 6 taps and a digital karaoke machine. The tasting is epic. Events from that night inspire Matt to start writing his own beer blog: I’m Pouring.

Second stop: Houston, TX. The girls spend the night eating pizza and drinking local beer with Amy and Joe Power from Another Wine Blog. The night is capped off with chess, chocolate and vino. The next morning, the ladies find themselves visiting NASA.

Third stop: Austin. The girls almost never leave. Here they meet the most infamous @baconator from Twitter. He foolishly allows the girls to take over his house for 3 days. The trio of trouble makers then proceed to take Austin by storm. Local beer blogger, Chris Troutman of Beer Town Austin, organizes two beer events for The Wench: The Draught House Over A Pint Episode and Uncle Billy’s Brew & Que tour and tasting. Local food blogger, Jennie Chen of MisoHungry Makes it With Moonshine concocts some amazing beer desserts for the events.

The girls decide to stay in Austin and extra night and, as a result, spend 16 hours on the road driving to the Fourth stop: Phoenix. The Wench’s Uncle Terry Simpson hosts the girls for two nights.

Fifth stop: Los Angeles. Here The Wench meets up with fellow beer blogger, Chris Spradley of Breweries, Bars and Beer Food. Chris organizes a beer dinner at The Library Ale House which is followed by amazing beers at the Daily Pint. The next day, Chris hooks The Wench up with a video interview with Brian Lenzo at Blue Palms Brewhouse in Hollywood. The ladies cap the L.A. experience with a wenchmade (Whole Foods style) dinner party with Twisted Oak wines for Chris and the lovely bloggers from Hipster Enology.

After a scenic drive up Highway 1, the girls finally end the trip with beers at the Russian River Brewpub in Santa Rosa. They are joined by several wine country celebrities, including Rick Bakas of St Supery, Hardy Wallace of Dirty South Wine and Josh Hershberger of Pinot Blogger.

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Whereas August was legendary, September is monumental.

With barely two weeks of California sunshine under her belt, The Wench whisks off to the Midwest for a 10 day beer extravaganza. The trip begins in Chicago and then works it way up to Wisconsin for Milwaukee beer week, a few beer dinners and The Great Lakes Brew Fest — where The Wench serves as a “mini mascot” and gets to lead the Pirate Parade.

The trip ends in Chicago where The Wench has the opportunity of a lifetime to have dinner at The Hop Leaf with Ray Daniels of the Cicerone Certification Program. Right before she jets back to California, Ashley grabs a few beers and a pizza with a small group of dudes (who would ultimately come good friends) that call themselves the #gents. One #gent in presence was the one and only Mr. Ken Hunnemeder from HopCast.

After less than 3 days back in California, the jet-setting Wench finds herself on yet another plane — this time to Denver for the Great American Beer Festival. Over a 5 day span, The Wench drinks her body weight (and then some) in amazing American beer from all over the country. She is reunited with old friends as well as has the opportunity to meet many of her Twitter friends in real life.

It is in Denver where Ashley first meets for the first time in person one of her best friends and fellow beer bloggers, PJ Hoberman from Starting a Brewery. She also meets Tim Cigeleske of Draft Magazine’s blog The Beer Runner, Chipper Dave of Fermentedly Challenged, Larry McIntosh of Madhouse Larry, Stef Ferrari of Girls For The Advancement of Craft Beer, Sarah Huska and many many others.

In addition to meeting several bloggers and tweeters, Ashley is honored when she gets to meet industry celebrities such as Sam Calagione from Dogfish Head, Rob Tod from Allagash, Vinnie & Natalie Chilurzo from Russian River, Greg Koch from Stone, Steve Parkes from the American Brewers Guild, Dan Del Grande from Bison Brewing, Joey Redner from Cigar City, Patrick Rue from The Bruery and so on and so forth.

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October is the month of wine. Thanks to her amazing friends Thea Dwelle of Luscious Lushes and Shana Ray of Breathe Media, Ashley attends several wine blogger events all over Sonoma & Napa Counties. The wineries include, but are not limited to: KAZ Winery, Micheal Schlumberger, Benziger, BV Vineyards (where Ashley partakes in a grape stomping competition), Arista, Rubissow (where Ashley helps harvest grapes), Conn Creek, Bella, Rodney Strong, Papa Pietro Perry, ZD, Titus and several more.

Ashley even gets the honor of sitting in on an episode of Wine Biz Radio — where she is deemed “The Being of Pure Id” by its host Randy Hall.

Mid month, Hardy Wallace of Dirty South Wine hosts his annual Taco-Toberfest. Ashley also takes a trip into San Francisco where she attends a Tequila tasting for the U.S. launch of Don Roberto Tequilas.

Later in the month, Sondra Bernstein from the girl and the fig rolls out the red carpet for The Wench and posse at her restaurant. The group follows up an epic lunch by attending a book signing with Gary Vee from Wine Library TV. Ashley proceeds to drink lots of wine and molest Gary Vee with her rubber chicken — Don Quixote. Oddly enough, Gary Vee doesn’t seem to mind and, in fact, seems to like it.

After a few weeks choked full of wine and food events, The Wench finds herself back on a plane to the Midwest — this time for the Great Lakes Craft Brewers and Water Conservation Conference organized by Lucy Saunders of BeerCook.Com. There she gets to rub elbows with many brewers and beer industry movers and shakers.

October ends with a St Supery tweetup on The Napa Valley Wine Train. Costumes optional.

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There is only one word for November — EPIC.

Hardy Wallace kicks off the month by hosting two of the finalists from Top Chef Season 6 — Eli Kershtien and Kevin Gillespie — for a few nights of food & wine debauchery in Sonoma County.

Early month, Ashley finally gets to meet her “big sister” from Twitter, Taylor Shaw aka The Art of Beer. This fateful meeting ultimately triggers Ashley to book a flight to San Diego for beer week.

On November 8th, Ashley experiences a major climax in her life as a beer writer while attending the Life & Limb Release Beer Dinner in San Francisco. At the dinner, Ashley gets the once in a lifetime opportunity to interview one of her greatest and most respected beer mentors, Sam Calagione from Dogfish Head. She also gets to spend some quality time with one of the most respected and successful craft brewers in the industry, Ken Grossman of Sierra Nevada.

Mid month, The Wench finds herself jet setting yet again in the name of beer. She heads down to San Diego for some of the most epic beer events of her “young” life. In San Diego, she meets up with her big sister Taylor Shaw and new best friend PJ Hoberman as well as many of her other great Twitter friends such as Alex P Davis, Jordan & Renee Rounds, Kristen & Martin Emde and the super sexy team of boys from New Brew Thursday: Stephen Johnson, John Holzer, Brad Kohlenburg.

The event highlights of San Diego Beer Week include: Meeting Dr. Bill Sysak, the 10 year vertical tasting of Double Bastard at Stone World Bistro, Lost Abbey Art Show & Beer Tasting, Firestone Walker 13th Anniversary tapping at Stone World Bistro, special VIP Twitter dinner with Greg Koch at Suite and Tender, Green Flash 7th Anniversary Festival, a VIP tasting of rare beers from Dr. Bill’s collection at Stone World Bistro, Belgian Beer & Cheese Pairing at Stone World Bistro and the Lost Abbey Rare Beer Tasting & Dinner.

At the end of the month, Ashley is invited to spend Thanksgiving with two of her amazing wine maker friends: Alan Baker and Serena Lourie of Cartograph Wines. Thanksgiving is a tremendous gourmet feast complimented by a stellar lineup of wine and beer.

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Times, they are a changing. REALLY REALLY fast.

First of the month, Ashley gets the opportunity to meet the one and only Shaun O’ Sullivan of 21st Amendment. He brings samples of his newly released Monk’s Blood.

On a whim, Ashley throws caution to the wind and takes the first level of the Cicerone Certification Program. Without studying or any preparation, The Wench passes the test and becomes an Certified Beer Server.

Early in the month, good friend Baconator visits Ashley & Shana for a week. Lots of wine, beer & food debauchery go down. Ashley gets the rare opportunity of a lifetime to have dinner at The French Laundry. Here she has the most intense food and beverage experience of her life. The Master Sommeler, Christopher Hoel, pairs 7 our of the 9 courses with both beer and wine. He chooses wine from her two most favorite regions in the world — Chateauneuf Du Pape and Piedmont — as well as two of her favorite beers of ALL time — Russian River’s Pliny the Elder and Consecration. That night will go down in history.

Drink With The Wench begins to heat up and gain momentum when Ashley decides to do a series of articles featuring interviews with fellow beer bloggers. The series is tremendously successful and will continue into the new year!

Things get really exciting around mid-month when Ashley’s “little brother” Brian Kropf of Mutineer Magazine visits from the East Coast on an Army leave. Taylor Shaw and Stephen Johnson travel up from Southern California to attend a series of beer events hosted in Brian’s honor. The group starts by reeking havoc on 21st Amendment on the 21st. They then take the North Bay by storm: Lunch at Russian River Brewing Company followed by a tour and tasting of Lagunitas Brewpub. Many “celebrity” beer writers come out for the Lagunitas event. They include: Shawn Paxton of The Home Brew Chef, Mario Rubio of Brewed For Thought and Jay Brooks of Brookston Bulletin.

After almost three months of “dating” a Berkeley Brewpub – Triple Rock Brewery & Alehouse – Ashley finally gets an official offer on December 30th to become the new Assistant General Manager.

On New Years Eve, The Wench is officially moving to Berkeley. And on New Year’s Day, The Wench will officially kickoff her career as Assistant General Manager of Triple Rock Brewery & Alehouse. As fate would have it, Ohio State is also playing in the Rose Bowl that day. January first is shaping up to be the most monumental launch to a new year in the life of The Beer Wench.

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Special THANKS to my girl, Shana Ray. Without here, I might not be where I am at today. Our cross country trip was legendary. I’ve enjoyed every moment with her since then and look forward to more in the future! Cheers!

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Also, big thanks to everyone who has made an impact in my life in 2009. I would not be the person I am today without meeting all of you — whether our friendship be in the virtual realm, the real world — or both. I love each and every person that has touched my life in some way shape or form. Thank you!

CHEERS!

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